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10 Questions Senior Leaders Should Ask Their Event Audiences But Are Afraid To

Senior executives can be afraid to ask questions of their event audience

We live in the participation economy. We have phones in our pockets that are one tap, click or voice request away from finding anything that we want to know on the Internet.

When I look around, I still see events struggling to integrate and use technology to tap into the power of their attendees to create content and conversations. So, why are we still stuffing people in chairs in rows quietly for hours on end in our events? Why are we still using the lecture model?

Today, senior leaders have a unique opportunity to use events as a transformative tool for their organizations. More specifically, they have the opportunity ask hard questions, tackle unsolved problems and use events as a tool for collaboration.

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Train Your Booth Staffers To Get More High Quality Leads Using The Virtual Prize Wheel

Train your booth staff to succeed with our Virtual Prize Wheel in your trade show booth

Train your booth staff to succeed with our Virtual Prize Wheel in your trade show booth

It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.

Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:

Qualify attendees before they play the game

If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel.  Booth staffers can ask qualifying questions such as “What are you looking for at the show?”

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New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

CEIR 2017 Report on Attendee Engagement Part 1

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR).  (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Games are favored by most trade show attendees

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How A SocialPoint Customer Used Twitter To Promote Their Interactive Trade Show Game

Trade show prizes for an interactive trade show game

One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves.  But that doesn’t mean you can’t throw some extra fuel on the fire.

Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our Challenge Bar Trivia Game at the Pest World 2016 Show.  I’m sharing what they did to inspire you and reveal some of the smart things they did.

Let’s break it down, dividing their tweets between pre-show and at-show messages:

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Demystifying Internet Options at Events

It is no secret that having a reliable Internet connection can make or break an event.  Nothing brings life to a screeching halt quite like having a PowerPoint presentation freeze during a speech or a live video stream suddenly cut out for virtual attendees around the world.  The goal is simple:  Just make sure the Internet works without interruption and content is accessible to the people you want it to be.

If only there was a check box for that option.  There’s not.

When filling out the order form to get Internet in your booth or event space, all of the different options can be a bit confusing.  But, in the end, most of the Internet options really boil down to 4 key deciding factors:

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5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Value of Configurable Interactive Trade Show Games and Contests

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends.  After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

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20 Reasons People Attend Conferences

why do people go to conferences

People come to meetings and conferences for lots and lots of reasons.  Here is my list of 20 reasons people come to conferences – in no particular order:

  1. Learn best practices
  2. Learn new skills – How to’s
  3. Learn about new trends
  4. See a vision of the future
  5. Listen to a “Star” speaker
  6. Earn continuing education credits
  7. Get new ideas
  8. Try new concepts
  9. Listen to industry experts
  10. Gain inspiration – from networking with peers in the industry
  11. Meet new people
  12. Re-connect with old friends
  13. Share war stories (stories of difficult challenges overcome)
  14. Share your experiences
  15. Meet with like-minded people
  16. Become re-energized as you become part of the larger whole
  17. Discuss common problems
  18. Realize that you are not alone with your thoughts and opinions
  19. Meet with several suppliers or customers in one place
  20. Had to go – the meeting was mandatory

Why do I think this list is important?

I like to look for “hidden” insights that might help me change my perspective and challenge me to think differently. If I can learn something new that changes my perspective – then I might be able to come up with better recommendations, new solutions, etc.

For example, once this list was assembled, the following words jumped out at me: Try, Share, Meet and Discuss. To me, these are action words used by people that like to engage in dialogue at conferences. They are not the words of people that want to sit and be entertained for 8 hours.

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41 Ways to Measure the Business Value of Meetings

41 metrics to measure the value of your meetings

In a recent study, 60% of trade show booth organizers said that “Closed Sales” is their #1 measure of success at their event.  Yet, there are many, many more ways that meetings add value beyond revenue generated. How are you measuring the business value that your meetings and events create for your organization?

In MPI’s Business Value of Meetings research, they identified 41 different metrics that can be used to help you measure and track the business value of your meetings. Take a look at the list below – you might be able to find a few new metrics for measuring your success:

So you see, there are many more ways to measure the business value of a meeting beyond sales (which was still the first item on the list!).  Most likely, some of these are measurement metrics you had not previously considered — yet are metrics you now find viable.  Perhaps now you can demonstrate even greater value from your meetings than you thought!

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