J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal
Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals
When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge Bar Trivia Game from SocialPoint.
As a leading supplier of workplace regulation compliance products and services, one of J. J. Keller’s top 3 markets is Human Resources, which for many years means exhibiting at SHRM in a 20 x 20 booth. “We’ve exhibited at SHRM for a long time because SHRM is very influential in the Human Resources market,” said Monson. “This year our goal was to reach as many attendees as possible.”