audience engagement
Samuel J. Smith
September 24, 2017
We wrote the book on successful interactive trade show games. And you can have it for free.
THE GAME GUIDE: SocialPoint Guide To Interactive Trade Show Games, is a 52-page book you can request by clicking here. This new e-book can help you:
THE GAME GUIDE contains solid advice for any exhibitor considering interactive trade show games – not just ours. Whether you are considering your first game, or have already used them for years, this e-book will give you new insights that will ensure your next game is even better.
When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic. People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.
But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:
Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.
We live in the participation economy. We have phones in our pockets that are one tap, click or voice request away from finding anything that we want to know on the Internet.
When I look around, I still see events struggling to integrate and use technology to tap into the power of their attendees to create content and conversations. So, why are we still stuffing people in chairs in rows quietly for hours on end in our events? Why are we still using the lecture model?
Today, senior leaders have a unique opportunity to use events as a transformative tool for their organizations. More specifically, they have the opportunity ask hard questions, tackle unsolved problems and use events as a tool for collaboration.
It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.
Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:
Qualify attendees before they play the game
If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel. Booth staffers can ask qualifying questions such as “What are you looking for at the show?”
If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.
That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR). (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)
One of the biggest decisions for our clients who use our Virtual Prize Wheel game in their trade show booths is: What kinds of prizes should they give away? After seeing some clients struggle with this choice, I want to share with you some advice, so you can have a smoother experience and get more people into your booth.
One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves. But that doesn’t mean you can’t throw some extra fuel on the fire.
Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our Challenge Bar Trivia Game at the Pest World 2016 Show. I’m sharing what they did to inspire you and reveal some of the smart things they did.
Let’s break it down, dividing their tweets between pre-show and at-show messages: