What exactly do you get when you buy a custom digital spinning wheel for your trade show booth or corporate events?
The digital spinning wheel part is easy to explain: you get a fun, crowd-gathering game that plays on iPads or a flatscreen TV, that you can use for awarding prizes or choosing names.
But the custom part – what exactly does that include?
With the SocialPoint Virtual Prize Wheel, you can customize how the digital wheel looks, how it awards prizes, and how it gathers data. Your 11 custom choices include:
Many meeting planners have the trade show passport game in their toolbox of tricks to drive attendees to their trade show floor. While some criticize the game as boring or out-of-date, the truth is that it seems to work.
Perhaps it’s time to give the trade show passport game an extreme makeover?
What is the Trade Show Passport Game?
For those reading that don’t know this trade show game, the trade show passport game is a simple game designed to get attendees to visit multiple exhibitor booths in exchange for a chance to win a prize. Attendees are given paper passports that they can get stamped at exhibitor booths. Once your card has been filled up, you can go enter the drawing.
The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.
The bad news: Your boss doesn’t share your enthusiasm. At least, not yet.
As you would expect, we want to help you be persuasive about this. Therefore, here are 5 points you can share with your boss, written from your perspective:
1. We Need An Activity To Maximize Trade Show ROI
We won’t get enough booth traffic without an activity. Just standing in the booth doing nothing will not bring in the visitors. Attendees have become too reluctant and time-starved to walk into every booth. We need a compelling activity to grab their valuable attention and pull them in. A popular activity will multiply our overall results far greater than their additional marginal cost.
Have you ever created an Event Gamification element for your event that didn’t work? Perhaps you felt like you followed the advice on other blogs or what was intuitive to you — but the game was still a bust.
Perhaps you are here because you are creating your first game and you want to learn from the experiences of others and not make a mistake.
With thousands of games under our belt, we have seen a lot of game patterns that work and several that do not work. Here are 4 common mistakes that we have seen (and heard about from others) regarding Event Gamification.
You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?
The best trade show games succeed for many reasons, which are given below in a 10-point checklist. Use it to compare ideas you’re considering.
But at the highest level, the best trade show games do two things: They appeal to attendees AND provide marketing benefits to exhibitors. Let’s look at both areas of value.
Savvy exhibitors know that exhibiting at vertical market shows can be the best strategy for improving trade show results.
These smart exhibitors understand which industries their most valuable customers come from – and then exhibit at shows were those valuable customers attend.
For example, if you sell a software product for professional services firms, you may exhibit at a big software trade show. But once you know that ad agencies and engineering firms buy three times more than your average client, you can instead exhibit at shows where ad agency employees or engineers attend.