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Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

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SocialPoint’s Digital Fishbowl Wins Buyers Choice Award at EXHIBITORLIVE 2018!

SocialPoint wins Buyers Choice Award at EXHIBITORLIVE 2018

SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!

Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:

  • “This really is an all-in-one system that allows exhibitors to gather leads, issue a survey, and incorporate a game.”
  • “I love that unlike a traditional fishbowl, it bypasses a staffer having to enter lead information manually.”

Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award

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Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

get a customized interactive trade show game in only two weeks

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

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Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

Designing your island trade show exhibit to host all phases of your clients buying cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

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Visit SocialPoint at EXHIBITORLIVE 2018 Booth #653 To See, Play & Win Interactive Trade Show Games

SocialPoint interactive trade show games in action

If you are attending EXHIBITORLIVE 2018 in Las Vegas from February 25th to March 1st, 2018, we’d love to see you there!  Stop by our booth and:

  • Experience for yourself the crowd-drawing power of our digital games!
  • See powerful interactive games you can get customized 14 days, not 14 weeks!
  • See our beautiful digital screens customizable to your brand and logo!
  • See which games are best for your big island booths and which work best for smaller regional show inline booths
  • Discover how our games also capture, convince, qualify, and report your trade show leads!
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    How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

    trade show lead cycle 5 steps

    Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

    1. Attract
    2. Capture
    3. Convince
    4. Follow-Up
    5. Report

    Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

    1. Attract trade show leads

    Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

    Top 10 SocialPoint Trade Show Game Innovations of 2017

    Top 10 SocialPoint Trade Show Game Innovations of 2017

    2017 has been a banner year for new and improved trade show games produced by SocialPoint.  We’ve added significant features to all our existing products, and introduced new products that give our clients greater choice and more benefits.

    Here are the top 10 innovations in 2017 to our creative suite of interactive trade show games:

    1. Timed Trivia Game:

    We added the capability to our Challenge Bar Trivia Game to set the total time that attendees get to play.  Usually exhibitors limit attendees to 60 seconds to answer as many questions correctly as they can. This was asked for by clients who wanted to get more attendees through their booth.  Now clients can set up our Trivia game 4 ways: as Timed Trivia, 3 Strikes and Your Out, have attendees compete head to head in our Versus game, or our next innovation:

    Debunking The Myth of 100% Attendee Participation in Events

    “I want 100% of the attendees to participate in this activity!” It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it. I have an alternative point of view. First, understand that there really isn’t any single activity that will get 100% attendee participation: 5 attendee engagement activities that never get 100% participation: 1. Your Audience Poll: Most of you will achieve 60-85%. The people who don’t participate either are not interested or didn’t get the tech to participate. 2. Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower. More like 40%-50%. 3. Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but that is rarely the case. 4. Your Social Media Wall: These get about 20-30% participation. The people that are into it are really into it. 5. Your Mobile Event App: Because it will only be used once, only a small percent of attendees are willing to go to the effort to visit their app store to download, install, and login. 6 attendee behavior types – and how many you have at your events: Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well: 1. Creators 2. Critiquers 3. Collectors 4. Sharers 5. Joiners 6. Inactives These different attendee types have different needs from technology and your audience engagement experiences: Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience. Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad. You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.) Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc. These people are about 25% of your audience. Sharer – These people prefer to share the ideas of others, rather than come up with their own. Joiners – These people like to join. Sign up for this, that and the other thing. Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees. Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes. Knowing that, if only 10% of the audience willing to create videos and other content, you're winning! Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it. Sure, they'd love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos. You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join. Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement. When designing your meeting, we have different types of activities that appeal to these different audience behavior types. Sprinkle these different kinds of engagement activities throughout your one day or multiple day event. Eventually you’ll get a higher percentage of your audience participating, just not all at the same time. So, you're not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed. If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

    “I want 100% of the attendees to participate in this activity!”

    It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.

    I have an alternative point of view.

    First, understand that there really isn’t any single activity that will get 100% attendee participation:

    5 attendee engagement activities that never get 100% participation:

    1. Your Audience Poll: Most of you will achieve 60-85%. The people who don’t participate either are not interested or didn’t get the tech to participate.
    2. Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower. More like 20%-30%.
    3. Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but those are exceptions.
    4. Your Social Media Wall:  The level of participation depends on the audience demographics and the calls to action that the event organizer creates.  Many get about 20-30% participation in a conference or event – without encouraging participation or showing the social screens in large public places. However – the people that are into it are really into it.
    5. Your Mobile Event App: Because it will only be used for a few short days – I have never heard of any event getting 100% of the attendees to download the mobile event app. It’s a huge effort to visit the app store to download, install, and login. I am constantly surprised by the low numbers of usage of these apps.

    6 attendee behavior types – and how many you have at your events:

    Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well:

    Why You Need To Make Time For Audience Engagement

    make time for audience engagement

    Not including time for audience engagement in your events and presentations might have worked in the past, but today’s audiences have higher expectations of being involved with learning and interacting.  So, you need to make the time!  Just consider how audiences have become more hands-on in reaction to major recent changes:

    20 years ago – Internet searches and YouTube videos:

    About 20 years ago Amazon.com was created, kind of when the Internet got really popular. Today, when my friends or my brother and I have an argument about who’s the best sports athlete we don’t just guess – we Google search it to see who is right.  And, we Google it on our smart phones. You probably do that, too.  And when I need to fix the dishwasher, rather than call a plumber, I go on YouTube to find videos. You probably do that, too, and so do your audiences. Do-it-yourself videos have changed your attendees’ behavior.