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Best trade show games - a checklist for success
benefits of trade show games

Best Trade Show Games – A 10-Point Checklist For Success

You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?

The best trade show games succeed for many reasons, which are given below in a 10-point checklist. Use it to compare ideas you’re considering.

But at the highest level, the best trade show games do two things: They appeal to attendees AND provide marketing benefits to exhibitors. Let’s look at both areas of value.

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Samuel J. Smith May 25, 2019
Choosing Best Interactive Game When You Exhibit At Different Vertical Market Trade Shows
trade show marketing

Choosing The Best Interactive Game When You Exhibit At Different Vertical Market Trade Shows

Savvy exhibitors know that exhibiting at vertical market shows can be the best strategy for improving trade show results.

These smart exhibitors understand which industries their most valuable customers come from – and then exhibit at shows were those valuable customers attend.

For example, if you sell a software product for professional services firms, you may exhibit at a big software trade show.  But once you know that ad agencies and engineering firms buy three times more than your average client, you can instead exhibit at shows where ad agency employees or engineers attend.

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Samuel J. Smith May 17, 2019
Aurora Diagnostics - Trivia game and entire trade show booth at AAD 2019
trade show marketing

Aurora Diagnostics Boosts Trade Show Lead Counts Two Years In A Row With Interactive Trivia Game

Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:

  • Have a fun, interactive booth with an activity that was quick and easy to play, to get more people into their booth
  • Have an additional way to gather leads beyond the show’s badge scanners (which often lacked attendees’ email addresses)
  • Showcase company services and benefits by including easier company-specific questions mixed in with dermatology-based quiz questions

Aurora Diagnostics first used SocialPoint’s Challenge Bar Trivia Game at AAD 2018, with excellent results: “Wow! Quite the turnout!” affirmed Rosenberg.  “About 30% of our booth visitors played the game.”

“I was happy to get 332 additional leads at the show. The game was actually an easier way to collect leads than asking everyone to scan badges, which some people are put off by.”

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Samuel J. Smith April 19, 2019
Caring for customers at B2B trade shows
trade show marketing

4 Ways To Better Care For Your B2B Customers At Trade Shows

One of top three trade show goals for B2B marketers is to strengthen key relationships. And no relationship is more valuable than their relationship with existing customers.

Yet, most exhibitors put greater effort into generating as many badge scans as possible, rather than creating a pro-active plan to take full advantage of their rare face-to-face time with multiple clients.

That’s a lost opportunity to boost sales and profits. You may be acquainted with some of the eye-popping economic stats that support focusing on retaining your customers: 

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Samuel J. Smith March 29, 2019
Using trade show trivia games to achieve different strategic business goals
trade show marketing

Educate Prospects, Qualify Buyers, Recruit Top Talent: Achieving 3 Different Goals With Trade Show Trivia Games

There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game.  It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.

For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason enough for most clients to value it.

However, some of our clients have also realized 3 other major strategic business goals. They purposely sought those results by how they choose to write and set up their trivia questions:

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Samuel J. Smith March 22, 2019