There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game. It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.
For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason enough for most clients to value it.
However, some of our clients have also realized 3 other major strategic business goals. They purposely sought those results by how they choose to write and set up their trivia questions:
Interactive trade show games do a great job of driving more traffic to your booth. But they can also keep that larger crowd of attendees in your booth longer, too.
Here’s how two of our interactive trade show games increase attendee dwell time:
Challenge Bar Trivia: Play It Again, Sam
When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions. That fun experience keeps them in your booth for an extended period. And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions. They also can stay a longer time when they play the Game Show version of our trivia game.
Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.
Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.
Here’s how it works: As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question. Their answers create digital content that displays on a large results screen.
A glass fishbowl is an icon of old-school trade show exhibiting. But it’s time to retire it — for something better.
Most likely you’ve seen an exhibitor put a glass fishbowl on their booth counter for visitors to toss in their business cards in the hope of winning a prize. Exhibitors draw a card for the winner, and keep all the cards as potential leads.
But, like rotary phones and carbon copies, using glass fishbowls to gather trade show leads leaves you at a severe disadvantage compared to what’s possible with today’s technology.
Not to mention how many high-tech companies also exhibit at shows in other sectors, as new entrants and disrupters in traditional industries.
We are a good fit with tech exhibitors, whether it’s for a single large show, or as part of their annual show schedule. While every exhibitor has their own objectives, they often tell us this is their motivation for choosing us:
1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand
Tech exhibitors know they need to host an activity to stand out from their neighboring exhibitors. But, that activity can’t be a glass fishbowl to catch leads, or an old school prize wheel, or any other activity that works without the power on. They need something tech-driven, to fit with their tech-centric products. They understand their image will be tarnished if their booth attraction doesn’t match visitor expectations.
If you are attending EXHIBITORLIVE 2019 in Las Vegas from February 25th to 27th, we’d love to see you there!
Using our SocialPoint Audience Engagement Platform, we can brand, style and configure over 25 different audience engagement games and activities for mobile phones, tablets or big screens – without doing any programming.
Stop by our booth and:
Play and witness how our interactive trade show games boost booth traffic and attendee engagement
Discuss your company brand, target audiences, and exhibiting goals to get recommendations on which of our 25 interactive games and activities fits your needs best
See our bold digital screens we can customize to your brand with our software platform faster and for less
Discover how our games also capture, convince, qualify, and report your trade show leads
Hear success stories of fellow exhibitors, exhibit houses, and marketing agencies
Play To Have Fun, Try Our Games, Win Prizes & Bragging Rights!
See What’s New!
See the vastly expanded capabilities of our Digital Fishbowl, EXHIBITORLIVE’s 2018 Buyers Choice Award Winner, which can now drive many new interactive activities that feed digital content to a flat screen monitor
See the newly-released Audience Participation Game, that takes gamification to a whole new level for your sales and customer meetings, plus improves lead capture and measurement from trade show passport tours
Meet our growing customer success team
Visit SocialPoint at EXHIBITORLIVE 2019, Booth #950
Meet Us At The Show!
We would love to demonstrate how we can help you drive more booth traffic, increase attendee engagement, and capture more measurable lead data with our interactive trade show games. Come play for fun, prizes, and chat about how we can help you achieve your trade show goals.
What do you get when you choose a SocialPoint interactive trade show game? More than fits on a single screen!
There are actually 4 kinds of digital screens that come with each of our trade show games. The 4 kinds of screens not only come in different sizes, but also help you achieve different key trade show goals: Attract attendees, engage and capture leads, and measure your results.
1st Interactive trade show game screen: Big monitors that attract attendees
The big flat screen TV monitors main goal is to attract attendees into your booth. They present intriguing, game-generated content that tells passing attendees that something cool is happening here, and they should check it out. Our games output digital content that display on a large screen of your choice.
These large screens are attendee-facing and therefore are customizable to your brand assets (logo, type fonts, colors, product images, and backgrounds). Let’s take a look.
With our Challenge Bar Trivia game, the big screen is a constantly-updated leaderboard showing the top 5, 10, or even 20 scoring game players, often with a photo of the big prize, company brand, or the game theme.
To attract even more attention, some exhibitors make this big screen even bigger. For example, iBoss combines 4 flat screens into one larger digital display:
And Cisco Live made an epic leader board to stand out even more and be an even bigger attraction:
With our Virtual Prize Wheel, the big screen can be the prize wheel itself, listing the variety of prizes attendees can win. This prize wheel also spins when an attendee plays, creating more visual intrigue for passers-by.
2nd Interactive trade show game screen: iPads or tablet computers that engage & capture
The second kind of screen included with our interactive trade show games is the iPads or tablet computers that game players play on. These touchscreen tablets engage your booth visitors and capture their lead data. These screens can also be customized to match your visual brand elements. Game players can spend from one to many minutes, especially if they return to play trivia repeatedly to get a higher score. We’ve seen clients use as few as one to as many as 9 of these in one booth at a time.
3rd Interactive trade show game screen: Personal computers to administer and measure
This third kind of screen is not seen by the game players, but it available to you as the game host. It’s the admin screens that you can use to make easy changes to your game set up and to measure your results. For example, for admin use, you can make on-the-fly changes to trivia questions that players say are too confusing, or change the proportion of times you want a certain Virtual Prize Wheel prize to be awarded.
For downloading leads, measuring and reporting results, you can see in graphic and chart form how well your game performed. See even more about our included game analytics here.
You don’t even have to be at the show to use these kinds of admin screens – you can login to our web-based platform from your office to see how well the show is going. And you can download leads at any point during the show, or once the show is over, without having to be in your physical booth.
4th Interactive trade show game screen: Smartphones for attendee engagement & booth staffing
With the addition of our new Attendee Participation Game, now even the smallest screens can become powerful tools for engaging trade show (and event) attendees. Attendees can use their smartphones to play individual games, and track their overall progress through a series of potential challenges and prize opportunities.
The smartphone screen is also where booth staffers can access our Lead Manager App, which is a free companion app to our trade show games. Booth staffers can see all the info captured about your booth’s game players. They can also add more info to further detail and qualify your trade show leads. This is a great resource at shows where there is no badge scanner, or when you want to avoid paying for one.
Because they are all interconnected via the Internet, SocialPoint interactive games and activities have evolved into complex digital products that simultaneously interact on 4 kinds of screens. This sophistication gives you large screens to attract more visitors, touchscreen tablets that engage booth visitors and capture their lead data, computer screens to administer games and report on your results, and smartphone screens that engage attendees and provide powerful lead capture tools to your booth staff.
If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.
With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.
Sure, the show organizer will get people to the show floor. But it’s up to you to get them to your booth space.
Here are 7 reasons why trade show promotional activities are so worth your effort:
1. Attract more booth traffic
As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides. What wins in that sensory battle? Motion and sound – which you can do best with activities. Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.
2. Attract the right booth traffic
Even better than more traffic is the right booth traffic. You can create activities that appeal especially to your target audience (product demos, time trials, industry trivia games). Then, announce your activity pre-show via email, phone calls, and social media, and with signage and crowd gatherers during the show.
3. Help booth staffers start conversations
All your booth staffers need help starting conversations. The introverts especially need the help, but even the extroverted sales people may feel uncomfortable in the trade show setting that’s so different than their day-to-day environment. A clever activity relieves your booth staffers from having to strain to start conversations for hours on end.
4. Build trust
Today’s trade show attendees are better informed. They’ve already researched on the web to find which companies offer what they are looking for. So, visit potential vendors at the trade show to gauge credibility. A strong activity in your booth can build trust. Your activities can be designed to overcome objections and prove your empathy for your clients’ main challenges.
5. Make attendees remember you
Trade show promotional activities can also boost awareness of your company brand and image among attendees. Especially activities that are surprising and hook visitors’ emotions. Make your activity photo-worthy so they want to share it on Instagram and their other social media accounts. Even better, give them a giveaway with your logo that is thematically-tied to your promotional activity, to remind them even more of the experience they had in your booth.
6. Increase leads and sales
When your trade show promotional activities bring in more of the right attendees into your booth, engage them in better conversations, and have them remember you better after the show – guess what? You’re going to get more leads from the show. Even better, if it’s your goal, you’ll get more sales.
7. Increase trade show ROI
While often the first thing dropped off the to-do list, trade show promotional activities can be the secret sauce that can boost your trade show ROI. You’re already investing in the booth space, show services, travel, and exhibit design. Spend just 5% to 10% more on a good trade show promotional activity, and you can increase your sales from your trade show leads by 50% to 100%. It’s some of the best money you can invest.
I hope that after reading this article, you’ve taken out your trade show checklist, and put a big star next to trade show promotions, to ensure you create an activity that brings in more traffic and results.
If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games and activities, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.