AuthorSamuel J. Smith

7 Reasons To Host Trade Show Promotional Activities

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Trade show promotional activities attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

How Healthcare Exhibitors Use Interactive Trade Show Games

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries.  But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees.  Those attendees can then become leads and sales, or stronger relationships with influencers:

Edifecs interactive trade show game medical exhibitor

Gather more attendees in your healthcare trade show booth with interactive trade show games

healthcare and medical interactive trade show games get a crowd

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

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Best Trade Show Marketing Advice From Exhibit House Experts

Want to know what it takes to create an effective trade show marketing campaign? So do we.

So, this Fall we asked experts at Exhibit Houses to share their opinion on trade show marketing and technology, and they provided many insights and surprises (see the full Exhibit House survey report here).

But they had even more to share.  As part of the survey, they also shared their advice on what exhibitors should do to create effective trade show marketing campaigns.  We’re providing their best advice in this post.

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Our Top 10 Trade Show & Event Blog Posts of 2018

As the year draws to an end, we share with you our 10 most-read blog posts about trade shows and events published this year.  What topics and articles caught the eyes of your fellow event marketers?  Here they are, in order of most views from our newsletter readers:

#1: Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions

Our most popular post reported on a survey we did asking exhibitors how they valued, chose, and use trade show giveaways.  The report featured charts, exhibitor quotes, and insights on getting the most results with these ever-popular trade show promotions. Click to read the article here.

11 Things You Give Up With Lower Cost Trade Show Games

As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth.  As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.

However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting.  Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:

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15 Things Exhibitors Can Be Thankful For This Thanksgiving

Thanksgiving reminds us to slow down and appreciate the bounty of advantages and relationships we are fortunate to have. If you’ve been too stressed from exhibiting to recognize bright spots worthy of your gratitude, here are 15 worthy things to give thanks for:

Give Thanks for Things That Make My Life Easier:

  • TSA Pre-Check that saves me tedious hours a year at airports, plus helps me avoid missing flights to shows or home
  • Noise-cancelling headphones that turn my too-small airplane seat into an oasis of calm and save my hearing
  • Interactive trade show games that dependably drive more booth traffic, increase engagement, and capture leads
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    7 Common Mistakes Exhibitors Make With Their In-Booth Activities

    This blog post originally appeared on the CEIR blog.

    As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:

    1. Waited too long to start choosing their in-booth activities

    Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select a better in-booth activity.  Even worse? They may have waited so long that they throw up their hands and do nothing.