Author: Samuel J. Smith

8 Trade Show Booth Activities Your Staffers Must Do Well

You can exhibit at trade show filled with your best prospects, design a compelling display, host fun trade show games, but without capable booth staffers, all is for naught.

To the throng of potential buyers who walk by and into your booth, your staffers are the face of your company. Your booth staffers must perform a wide variety of trade show activities well. If they can’t handle it, your whole company suffers in lost future business.

So, what must your booth staffers do well? Here are 8 trade show activities they must master for your trade show success:

How To Pick Winners For Your Game Prizes & Giveaways At Events and Trade Shows

One of the most popular questions our clients ask is, “What is the best way to structure how we pick winners for prize giveaways in our game?” Our clients want to feel confident they are doing the right thing to make their trade show booth games or event gamification a success.

Since we build so many different types of games for many different kinds of events, we have seen a lot of good ideas and bad ideas on picking prize winners. Below I will share only the good ones!

Rewards, Recognition, or Both?

Usually, clients want to create a fair process and make players feel like they still have a chance at success.  A common fear is that the prize will appear out of reach after the first day.

7 Secrets To Successful Multi-Player Group Live Event Trivia Games

On Facebook recently, a friend of mine shared a photo of a conference room that made me cringe. It was a ballroom filled with tan chairs in rows.

I felt sorry for the 600 people who were going to be stuffed into those uncomfortable chairs in rows for hours on end listening to somebody ramble through 130 slides.

Contrast that with a friend of mine who is the VP of Marketing for a Manufacturing company. He is responsible for his annual sales meeting and wanted to pump up the energy in the room. He wanted cheering, excitement, and energy.

How SocialPoint Works with Your Event App

Your Event App + SocialPoint = Improved Attendee Engagement

Recently, I downloaded the Event App Bible from the thought leaders at the Event Manager Blog. (Get it here)

While we don’t make Event Apps, we always like to see what the more than 120 event app providers are doing — or not doing. This year, we were excited to see Attendee Engagement and Interactivity (top trend), Gamification (#4 trend) and Interactive Q&A (#10 trend) all rank so high on the chart.  Further, we were surprised to see that many of the Event Apps reviewed by the Event Manager Blog are missing capabilities that we offer.

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows.

We’ve published our own version of that idea here, and we probably will again in the future. There have even been entire books telling you the same ideas, but in far greater detail.

Recurring tips on how to succeed at trade shows include:

  • Set trade show marketing goals and objectives in tune with your overall company goals
  • Find the right shows where your buyers attend
  • Manage your budget for greater return on investment
  • Design your trade show booth to capture attention and tell your story
  • Promote your presence before, during, and after the show with promotions
  • Select and train your booth staff to engage attendees and write up qualified leads
  • Manage your leads for quick fulfillment and distribution to your sales team
  • Repeated follow-up on your trade show leads
  • Measurement and reporting of your results to justify your budget and improve performance

These are all excellent tips, and you need to meet all these steps to succeed at trade shows.

Training Booth Staffers For Your Trade Show Trivia Games

Trade show trivia games pull more visitors into your booth, encourage them to stay longer, and teach them about your company and products.

But you can get even better results when you train booth staffers to fully leverage your trivia game in their visitor interactions.

Your training depends on what kind of trivia game you offer in your booth.  We have 5 different versions of trivia, so I will walk you through how to adapt your training for each style of our trivia games. If you use another kind of trivia game, you can use these ideas as inspiration.

What is Experiential Marketing? 15 Definitions For B2C and B2B Marketers

If you want to know what experiential marketing is, you’ve come to the right place.  We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.

And why does it matter what is experiential marketing?  Because it works.  Experiential marketing has actually been a growing strategy for years. It keeps growing because it gets companies better engaged with consumers increasingly hidden by adblockers, ad-free streaming services, and their own consumer cynicism.

Trade Show Game Prizes 2019: Top 7 Ideas From 100 Exhibitor Tweets

When you use our interactive trade show games to drive more booth traffic, you will likely also need prizes for your game winners. But what prizes are exhibitors offering now?

To find out, we looked at what booth prizes exhibitors recently promoted via their Twitter account. We found 100 tweets with a trade show prize offering from late 2018 until July 2019, and then categorized the prizes into 7 groups.

We share this survey as an idea-generator for you as you consider what prizes to offer in your own booth.

Custom Digital Spinning Wheel: 11 Ways To Customize Your Game

What exactly do you get when you buy a custom digital spinning wheel for your trade show booth or corporate events?

The digital spinning wheel part is easy to explain: you get a fun, crowd-gathering game that plays on iPads or a flatscreen TV, that you can use for awarding prizes or choosing names.

But the custom part – what exactly does that include?

With the SocialPoint Virtual Prize Wheel, you can customize how the digital wheel looks, how it awards prizes, and how it gathers data. Your 11 custom choices include:

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5 Simple Event Gamification Tactics for your next Sales Meeting or Customer Event

I don’t know about you, but personally, I have a hard time sitting in a general session listening to speakers go on and on and on. If I am not sitting near the front the whole thing turns into blah, blah, blah. And, my mind starts to wander.

However, if there is a way for me to participate in the session, I am much more likely to stay connected to the content and the message.  

That’s where event gamification can help tremendously. Event gamification creates a fun way to let attendees participate in the session.