AuthorSamuel J. Smith

Capture Lost Overflow Trade Show Leads With Our Digital Fishbowl

Let me tell you a story about how our Digital Fishbowl saved us from losing potentially lost trade show leads during the busiest times in our own trade show booth. And why you should therefore consider adding one or more Digital Fishbowls to your own booths at your busiest shows, too.

It was the best of times, it was the worst of times: Day 1 at EXHIBITORLIVE 2018. 

Within less than an hour of the start of the EXHIBITORLIVE 2018 show, we had 13 visitors at the same time in our 10 x 20 booth!  Hooray!  Just one problem — we only had 4 staffers to talk to them all!

It was awesome to have so many interested visitors, but agonizing to see interested prospects ready to walk away.  Especially when you know (thanks to Exhibit Surveys) that the average cost per trade show lead is $283 each!

This was the peak traffic moment, but not the only time all our staffers were already fully engaged while show attendees were continuing to stop at our booth.  Every day we had sustained busy periods.

Fortunately, we had a secret weapon: The Digital Fishbowl

The Digital Fishbowl is a modern take on the old-school glass bowl fishbowl, with a few great twists:

  • Whereas visitors dump their business cards into a glass fishbowl to enter a prize drawing, the Digital Fishbowl improves that by having visitors self-enter their own contact data, so that data goes into the cloud and is immediately accessible by you and your marketing team.
  • Visitors can get an immediate lead response and digital download of your product literature.
  • The Digital Fishbowl lets you also ask visitors to answer one or more qualifying questions, so you can prioritize lead follow up post-show.
  • The Digital Fishbowl presents a more modern image and can be designed to match your company’s brand look and messaging.

We introduced the Digital Fishbowl at the EXHIBITORLIVE 2018 Show, and it won the Buyers Choice Award for best new product.  Judges liked most of all how it helped solve lead management issues with regional trade shows.

But this benefit of saving otherwise lost trade show leads during peak traffic time?  We didn’t even realize that until after the show, when we looked at the analytics reports that come with our games:

SocialPoint retained overflow leads with Digital Fishbowl at ExhibitorLive 2018

We saw how high the Digital Fishbowl lead counts peaked.  The activity in the green box was during the times we were beyond staffer capacity. The purple box is the time we could handle the traffic and were demonstrating the Digital Fishbowl to attendees ourselves. (Green and purple boxes added for emphasis.)

Our booth staffers were engaged in the back of our inline booth, in conversations with visitors and demonstrating our other interactive trade show games.  We simply couldn’t get to some of the people standing in the aisles wanting to talk.

But our Digital Fishbowl did – it was on the booth corner, atop an iPad kiosk with a “PLAY TO WIN” graphic. Attendees could self-enter to win Bose Noise-Cancelling Headphones.  And so they did, again and again. It wasn’t until we saw the analytics that we realized the Digital Fishbowl was quietly gathering lead after lead after lead!

Imagine not losing overflow trade show leads during busy times!

Has this story struck a chord with you?  Do you have shows where your booth staff is right-sized for most of the show, but unable to handle the traffic flow during peak trade show hours?  Have you watched potentially valuable trade show leads walk away?

How Many Trade Show Leads Do You Lose In Peak Traffic Times

Then consider adding one or more Digital Fishbowls in your booth.  The cost for an annual plan (unlimited shows for one year with the same game configuration) is $3,000 – that’s just $250 a month.  And whether you have one or three or ten or however many iPads, it still costs the same for our software.  Imagine that – the monthly cost for the Digital Fishbowl ($250) is less than the cost for the average trade show lead ($283)!

Two Digital Fishbowls In A 10 X 20 Trade Show Booth

Here’s how adding two Digital Fishbowls could look in a 10 x 20 trade show booth, with one on each corner.  The kiosks pictured have our SocialPoint graphics; you source your own kiosks and customize them with your own brand colors, logos, and messages.  We will load up game graphics used on the iPads to match.

20 foot inline trade show booth with 2 Digital Fishbowl kiosks for overflow lead capture

Four Digital Fishbowls In A Small Island Trade Show Booth

Here’s how adding four Digital Fishbowls could look on the corners of a 20 x 20 island trade show exhibit.  Those 4 Digital Fishbowls can scoop up trade show leads whenever your staff is too busy, or your attendees are too shy to engage with a staffer directly:

Island trade show exhibit with 4 digital fishbowl kiosks for overflow lead capture

Multiple Digital Fishbowls In A Large Island Trade Show Booth

Here’s how adding even more Digital Fishbowls could look in a larger island show booth, with one on each corner and even fishbowls in the middle of one or more sides:

Large island trade show exhibit with multiple digital fishbowl locations

Trade shows are a great marketing medium because they allow you to meet prospects face to face.  But there will often be times that they number of interested visitors far outnumbers the number of your booth staffers.  For those times, have one or more Digital Fishbowls at the ready, to capture and qualify trade show leads that would have otherwise been lost.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games (such as the Digital Fishbowl), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

7 Reasons To Choose Your First Show To Try Our Interactive Trade Show Booth Games

7 reasons to pick your first show to try out our interactive trade show booth games

Are you ready to rumble?  Because not everyone is, at least not right away.

Most potential clients that contact us for the first time already have a specific show they want to use our interactive trade show booth games at. But a good number also are just doing research on promotional activities to boost their trade show results. They like our games, but now need to choose their first show to use them.

If you’ve reached the conclusion that our games will help your better achieve your trade show goals, but have yet to pick a show to try them out, here are 7 reasons that have motivated our other clients:

  1. A big show: At your bigger shows you not only need the booth traffic to make them a success, but your larger show budget can more easily absorb the cost of the interactive trade show booth games. Big industry shows are very often the place we get used first – but they’re not the only place.
  2. A very competitive show: Our games can help you stand out when the competition is stronger.  You know the shows – where exhibitors can’t get by just waiting for attendees to wander in, or because the show attendees are so valuable that exhibitors up their game to get their attention.
  3. New brand or marketing message: In makes it easier to integrate a new interactive like our game when you’ve already got your team focused on making a change to your trade shows. You have your new brand or marketing message going into exhibit graphics, so they’ll match the game.  And, when you’ve got a new brand or marketing message, it’s more motivation to use a flashy game to call more attention to it.
  4. Non-mission critical show: This is more for the cautious type.  Some of our clients want to try our games, but don’t want to risk implementing a new activity when the stakes are high. If this is you, pick one of the least important shows on your schedule, which will still let you can see how well our games boost results.  Perhaps your next regional trade show?
  5. Summer show:  When you have dozens of trade shows to execute, adding a promotion in the middle of the busy season is even more difficult. So instead, try out our interactive trade show booth games in the Summer, when you’re less busy than the Spring or Fall trade show season.
  6. Willing sponsor: Do you have an exec responsible for one or more shows who is more eager to try new marketing ideas? It makes things go easier when you have the person approving the plan – and the budget – on board with innovation.
  7. Your next show: There’s no time like the present! As Nike says, “Just do it.” Because we customize your game with our own configurable software platform, we can implement a game for you in just two weeks.

If one of these choices made you think, “Aha!”, let us know you’ve got a show in mind, and we can start planning how we can bring the crowd-drawing, lead-count boosting power of our games to your booth! Click here to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Win The Game of Phones: Now Your Meeting Attendees Can Play Trivia On Their Smart Phones!

Audience Response App now includes Trivia game for events and meetings

Now that our SocialPoint Challenge Bar Trivia Game is available in our Audience Response App, you can win the battle for attendee’s attention, by giving them a fun experience on their smart phones!

How does adding Trivia to the Audience Response App work?

Now you can add trivia to your event flow and push the game to attendees’ phones in the same way that you push polls, word clouds, discussion topics and much more. Attendees play our “three-strikes” game answering as many questions correctly as they can.

Their scores will appear on the leaderboard that is shown on the big screen in the room or in hallways around the venue. The major visibility of the leaderboard drives huge competitiveness – and attendee participation.

And because our Trivia game is built into our Audience Response App, it works on smart phones and iPads, on Android or Apple IOS. It’s a solution for the “Bring Your Own Device” era.  So now there’s no need to rent and set up rows of iPads to give your attendees the fun and learning of trivia.

How does adding Trivia makes your meeting or event even better?

Gamification increases engagement learning.  For example, according to HR Dive, “84% of trainers surveyed agreed that gamification in training helps improve knowledge retention and employee performance.”

Our trivia game is addictively fun – people who complete the game usually hit the “Play Again” button to try and increase their score. When attendees play our trivia, they are learning about whatever you want them to learn about, because you write the questions.  So, while they are having loads of fun, you are getting tons of engagement and learning.  And it’s measurable.

That’s because we can group the questions into learning topics, so you can measure post-event which topics attendees know well, and which topics require additional training.  You can even view how individual attendees replied and scored on the trivia game, all in the same platform as their other Audience Response App interactions.

What kind of results are our clients getting with trivia?

Already, our clients have hosted five events with between 300 – 500 attendees that used trivia within our Audience Response App in their events. Each event is averaging 2,000 game plays and 14,000 questions answered by attendees.  The attendee engagement is amazing! In addition, we have used trivia in hybrid events – where we had over 1,000 people playing and over 40,000 questions answered. So – we are pretty confident in trivia’s ability to scale to large audiences!

It’s been a common complaint for meeting planners that they have to fight with smart phones for attendees’ attention. Now, with our Trivia game built into your event’s Audience Response App, you’ll not only win that fight, you’ll win the Game of Phones!

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

4 Times When You Should Buy Your SocialPoint Trade Show Game On An Annual Plan

trade show calendar annual SocialPoint trade show game pricing

Recently SocialPoint added annual pricing to our interactive trade show games. We realized that there are 4 common situations where an annual plan makes better sense, because it lowers costs and eases workloads.

You might want to consider buying or upgrading to an annual plan on your SocialPoint trade show game if one or more of these 4 situations apply to you:

1. You want to lower the per-show cost on your SocialPoint trade show game

Because getting a SocialPoint trade show game customized for your first event is the most labor-intensive, your first event costs the most.  Upgrading from the First Event price to an Annual Plan (with the same configuration) costs an additional $1,500 to $2,000, depending on which SocialPoint trade show game you get.

So, you get an even better value if you expect to use the same game configuration at 5 to 6 or more events. Every show beyond that is free.  You can lower your cost per show substantially as you keep using the game at more events.

2. You do many shows with a similar audience

Exhibitor Magazine says the average exhibitor does 44 shows a year, while Skyline Exhibits says 18.  Either way, that’s a lot of shows, just for the average. And what if you are above average? At ExhibitorLive 2018, we talked to dozens of exhibitors who said they do 50, 100, and even a few who do over 200 shows a year.  With such a large show schedule, there will certainly be subsets of shows in your schedule large enough to use the same game configuration 5 times or more a year.

3. You’ve tried a SocialPoint trade show game and like it

You bought our interactive game for your show, enjoying the smooth experience of customizing and training to use the game.  At the trade show you experienced the substantial increase in booth traffic, fun engagement, and leads at your show.  You saw the export of so many leads and shared with your team the graphic and data analytics that documented your success. These are good things worth repeating!  And since you’ve already paid for your first event, you only have to pay an additional $1,500 (for the Digital Fishbowl Game) or $2,000 (for the Virtual Prize Wheel or Challenge Bar Trivia) to upgrade to the annual plan.

4. You lack the time to invent new promotions for every trade show

There’s no need to reinvent the (Prize) wheel!  Most likely, you lack enough time to devise, research, price, buy, set-up, train, and execute a new promotion for every show.  It makes it a lot easier to have a known quantity as part of your trade show routine.  Not only does it make life easier for you, but every time you use our game again, you get even better at maximizing your impact and engagement.

Getting more booth traffic, leads, and contact data is excellent.  Getting all of that at a lower cost per show and with less effort on your part, even better!  If you find these situations apply to you, contact us about getting an annual plan on a new or already implemented SocialPoint trade show game.

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How Fun Tradeshow Games Achieve Serious Marketing Results

Fun tradeshow games

Tradeshow games will make your booth a fun place to be on the business-like tradeshow floor.  But just because your attendees are having fun doesn’t mean you’re being silly on the company dime.  Quite the opposite!

Tradeshow games help you achieve serious marketing and sales goals, increasing the return on your marketing investment:

Tradeshow games help increase awareness of your brand

While tradeshows are a fantastic place to get your company brand in front of thousands of potential buyers – guess what – there are hundreds of other companies who had the same thought, and they are doing everything they can to get attendees’ attention.

A tradeshow game grabs and holds attendee’s attention.  They want to see what that crowd of people already playing are doing.  They want to win prizes.  They want to compete.  They want to see how well other people are scoring.  They want to test their skill.

All these reasons compel attendees to enter your booth and play your tradeshow game.  And in the process, attendees become more aware of your company brand (especially if the game is designed to match your brand colors, fonts, images, and logos, like ours do).

Tradeshow games help generate more leads

The fun of tradeshow games – and the potential to win prizes and bragging rights – drives greater booth traffic, filling your booth with more attendees who then become leads.  And not just names, but true leads.  Your booth staffers can talk to the greater number of booth visitors, and, by asking qualifying questions to determine which attendees are leads worth pursing after the show.  Here’s a story about one exhibitor who nearly doubled their tradeshow leads with games.

Our interactive tradeshow games also allow you to build qualifying questions right into the digital forms attendees fill out before they can play – giving you another way to rank your leads.  And with our free companion Lead Manager App, your booth staffers can write notes and further rank your leads, right in the booth.

Tradeshow games help strengthen relationships

Attendees are on the defensive when walking a tradeshow floor. There are hundreds of companies vying for their attention, time, and potential business.  So, attendees have their guard up. They are reluctant to engage with exhibitors, because they don’t want to be hounded post-show.

That’s where tradeshow games help you build relationships.  Attendees who are having fun in your booth playing games are grateful to your company for the fun – and view your booth staffers more as friends than adversaries.

And even if they weren’t initially willing to engage with your booth staffers, we’ve found that when attendees play our Challenge Bar Trivia game, they become friendlier by the end of the game.  That’s because attendees who are struggling with answering trivia questions rely on booth staffers to get answers.  We call it the digital icebreaker, and it does wonders for strengthening relationships with attendees.

Tradeshow games help generate sales

When tradeshow games help generate more leads and stronger relationships with those leads, it’s only natural that, if sales is your goal, then you will also increase the sales from those leads.  Depending on your company’s usual sales cycle, you can see the boost in sales as your tradeshow leads close.

Be sure to track the results of your tradeshow leads. Remind your sales team to keep in touch with these valuable tradeshow leads you’ve generated.

Tracking the sales results from your tradeshow leads is easier when your booth staffers taking the leads are the same people following up the leads.  But that’s not that common.  The other way to better track your tradeshow leads is with a web-based CRM system.  If you don’t have one, consider getting it!

Tradeshow games increase your tradeshow ROI

When you as a tradeshow exhibitor are deep in the thousands of details executing your tradeshow program, it’s easy to lose track of measuring your results.  And for many exhibitors, return on investment (ROI) is the ultimate metric.

We’ve seen exhibitors generate substantially higher ROI with our tradeshow games.  They drive significantly more booth traffic, leads, and ultimately sales.  All while spending only a fraction more on their exhibiting costs.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive tradeshow games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

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REGIONAL SHOWS: Fix Broken Lead Management and Measurement at Regional Trade Shows

Broken Regional Trade Shows Lead Capture Lead Management ROI Measurement

 

When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:

Regional trade shows broken lead capture lead management ROI measurement

Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.

Regional Show Challenges & Digital Fishbowl Solutions         

1st Challenge: Field Sales Reps Not Forwarding Leads

When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate.  Hey, it’s not really their job, but for most companies their sales reps are their best choice for engaging with local attendees.  It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.

1st Digital Fishbowl Solution: Attendees Self-Enter Data to Play Games, Leads Saved To The Cloud!

Now you are no longer dependent on sales reps returning trade show leads, because your booth attendees enter their contact data into our Digital Fishbowl game themselves!  They provide their name, email address, and answers to any qualifying questions you want.  When they type their answers into our games on iPads, their data is instantly synced to the cloud – where you immediately have access to it, even though you are far away from your remote shows.

2nd Challenge: No Badge Scanners At Small Shows

While badge scanners are expected at larger shows, frequently regional shows are too small to invest the time to source and provide a standard badge scanner for lead capture.  Without the badge scanner, the lead gather process bogs down for your remote sales person, who doesn’t want to take the time to gather and forward business cards.

2nd Digital Fishbowl Solution: SocialPoint Lead Manager App Free With Game

Not only does our games gather leads from attendees, but we also provide for free our Lead Manager App to give willing booth staffers a smart phone or iPad app they can use to capture and qualify your regional trade show leads. No badge or badge scanner required! So, your lead capture can be covered at every show, no matter what.

3rd Challenge: No Lead Data to Judge ROI

Your booth staffers may be closing sales from the leads they gathered (but did not send you) at your regional shows.  But if they don’t give you the lead contact data, there’s no way for you to attribute future sales to those regional trade shows.  So, you could have 10, 15, 20 or more shows that you have no idea what their ROI is. Without ROI data you can’t make good decisions on what shows to cut, keep, or expand. You’re stuck guessing which shows are worth keeping.

3rd Digital Fishbowl Solution: Now Get Lead Data and Analytics on Each Show

Now you’ve got the data to decide! Since you get game player contact info and potentially lead data via our Lead Manager app, you have viable data to track leads to sales, and then sales to costs for each show’s ROI.  You can make evidence-based decisions on your future show selections. You can say yes or no to shows with confidence.

4th Challenge: Paying for Badge Scanners Unused By Reps

You pay about $500 or $600 per show for badge scanners, even if you only get a few dozen leads per show.  That adds up to thousands and thousands of dollars for your entire regional show schedule.  It’s somewhat worth it if your booth staffers use the badge scanners and return the leads.  But it’s throwing money away if they don’t.

4th Digital Fishbowl Solution: Get Lead Manager App For Free With Our Games

If you hate paying for badge scanners that likely won’t get used, get our Digital Fishbowl game instead.  With an annual Digital Fishbowl pricing, your price per show will end up less than paying for badge scanners, plus you’ll get our Lead Manager app included for free. Our Lead Manager App syncs to our games to let booth staffers see the lead data captured by our game.  It also syncs to cloud data that provides contacts photos, social media profiles, and company profile.  And it allows staffers to further quality leads with more questions, 5-star rating, photos of business cards, and notes.

5th Challenge: Want More Leads at Regional Shows

Separate from the lead management and measurement problems #1 to 4 on this list, any trade show marketer is eager to increase lead counts at all their shows. You want more leads to help improve your odds at a more profitable trade show ROI. More leads make everyone happier, from the sales reps to your boss to your boss’s boss!

5th Digital Fishbowl Solution: Game Attracts More Traffic

Even before we enhanced our interactive trade show games with our Lead Manager App, our games were coveted for their magnetic ability to drive booth traffic and significantly boost lead counts. Our Digital Fishbowl adds digital images and style to the old trade show business card collecting fishbowl. Actually, our Virtual Prize Wheel and Instant Win games can also pull in more booth traffic, but the Digital Fishbowl is best suited to the booth staffers you typically get at regional trade shows.

Are you ready to take control of your regional trade show leads?

Imagine getting back all the leads from regional trade shows that now disappear into the wind.  Imaging knowing which regional shows produce the best leads and are the most profitable.  No more regional show black hole! Now you are in control again. Our Digital Fishbowl game gives you all that and more.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, even for your hard-to-manage regional trade shows, feel free to ask for a meeting to discuss your trade shows with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and lead data you can measure and report.

Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

  • How many people played your game at least once, total number of games played, and the total number of questions answered by all game players. (In the example chart you can see 500 people played a total of 786 games and answered 8,152 questions – that’s engagement!)
  • Counts players who played the game once, twice, three time, and so on.
  • Compare game activity levels across days of the show (In the example chart you can see the game playing counts dip at lunch time, and that day 2 had bigger activity spikes than day 1.)
  • Counts of game players by day, and percent of correctly and incorrectly answered questions.

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors, lead counts, and level of engagement with questions answered
  • You can better forecast booth staffing needs based on game activity charted hour by hour.
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year.
  • For those who want to dig deeper, you can view another included report on number of correct questions by group of trivia questions. If you set up question groups by product or booth station or sponsor, you can then report the number and percent of questions answered correctly by question group to your different stakeholders.
  • You can also export individual player’s answering success by group, and then target your follow up to attendees based on topics they performed worst on – and thus need more training.

Virtual Prize Wheel Analytics Dashboard

Virtual Prize Wheel trade show game - analytics

Virtual Prize Wheel game analytics measurement reports

What it tracks:

Our Virtual Prize Wheel game reports in real time key metrics about attendee participation in your game:

  • Depending on how you set up the Virtual Prize Wheel, see charts and get counts on how many times the wheel was spun (in the first example, without lead capture, 153 spins; in the second example, with lead capture, 977 spins and leads captured).
  • Compare game activity levels across the day or days in the show (In the first example chart you can see several times of higher activity, with the biggest spike at 2 pm; in the second there is a plateau of activity from 10 am to 1pm).

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors, lead counts, and prizes won.
  • You can better forecast booth staffing needs based on game activity charted hour by hour (in the second example the extended plateau of lead activity from 10 am to 1 pm was likely because the game was at capacity and could have generated more leads with more iPads loaded with games).
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year — especially if you purchase annual pricing.
  • When the Virtual Prize Wheel is set up to capture lead data, you can also download what each person won (not shown here) and customize your follow up by mentioning their prize in your post-show fulfillment letter.

Digital Fishbowl Analytics Dashboard

Digital Fishbowl trade show game and lead capture

Our Digital Fishbowl game reports in real time key metrics about attendee participation in your game:

  • See charts and get counts on how many times a lead self-entered their contact data and completed a survey (in this example 91 leads and 90 surveys).
  • Compare lead activity levels across the day or days in the show (in the example chart you can see three peak times at a three-day trade show, with the first day highest).

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors and lead counts.
  • You can better forecast booth staffing needs based on game activity charted hour by hour. You can see during the spikes how having the Digital Fishbowl helps an exhibitor capture leads that would have been lost when all booth staffers were occupied.
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year.

 

Analytics included with SocialPoint’s Interactive Meeting Solutions

Social Media Wall & Hub Analytics Dashboard

Analytics - Social Media Wall

What it tracks:

Our Social Media Wall comes with built-in analytics, including a continuously updated chart that shows you all kinds of metrics about your event’s activity on Social Media.  It includes:

  • How many tweets and photos and videos were created using the event’s hashtag.
  • Histogram that graphically charts the social media activity by date and time across your event, so you can see high and low activity points.
  • Counts of shares via Twitter, Instagram, and if you host a private event and want to track it, even across SMS and MMS.

How it helps you:

  • You can share the analytics charts and detailed data with your boss or event sponsors, who will love having proof of the level of engagement and interactions.
  • You can make changes to your meeting design based on what you learn from the social media analytics, creating more “Instagrammable” moments or podium calls to action to encourage people to move from 1 or 2 participant activities each to 4 or 5 each.

 

Audience Response System App Analytics Dashboard

Audience Response Systems - analytics reports measure results

What it tracks:

Our Audience Response App helps you keep track of the overall engagement and the topics of most interaction.  It includes:

  • How many times meeting attendees asked a question, responded to a discussion or poll, or took a survey.
  • Counts of audience response across all the same metrics, but broken out by each session or activity you hosted

How it helps you:

  • You can share the report with your boss or event sponsors, who will love having proof of the level of engagement and interactions.
  • You can view the detailed answers and feedback from your event attendees (not shown here) to guide your organization’s decision making
  • You can also export individual attendee’s responses by session and provide that feedback to the speakers and presenters.

When you are initially considering an interactive trade show game or meeting app with SocialPoint you are understandably more focused on improving your attendee counts and engagement.

Yet, once the event is over, you’ll be very happy to have these visually clear analytic reports and deep dive data exports to share your success and provide insights into how to be even more successful at your next event.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, and boost audience engagement with our interactive meeting apps, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and engagement

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

SocialPoint Game Recommendations
Lower sophistication attendees & booth staffers
Higher sophistication attendees & booth staffers
Smaller/Inline booth space
Game recommendations:

Game recommendations:

Larger/Island booth space
Game recommendations:

 

Game recommendations:

Here’s the details on our game recommendations:

1. Low sophistication attendees/booth staff, smaller/inline booth

Small trade show booth game choices kiosk based game

Trade show game recommendations:

Why these games fit this situation best:

  • You expect your booth staffers won’t be willing or able to host a more complex in-booth activity, or that your attendees are more about immediate excitement and fun than being driven to prove how smart they are.
  • If you are concerned about your booth staff handling a digital game, the Digital Fishbowl and Instant Win are especially easy to manage. These games also gather contact data and save it to the cloud when remote booth staffers won’t provide leads back to you.
  • In an inline booth space, these 3 games can take little of your precious space yet add excitement. These 3 games also cost less, so it’s easier to afford for your smaller shows.
  • If you are relying more on the digital game than your booth staffers to collect lead data, and you choose the Virtual Prize Wheel, you want the iPad version that attendees self-enter their contact and qualifying info.

2. High sophistication attendees/booth staff, smaller/inline booth

Trade show game choices for inline exhibits

Trade show game recommendations:

Why these games fit this situation best:

  • You have booth staffers that are willing and able to manage the multiple prize offering scenario with a Virtual Prize Wheel, whether you or another marketing team member are there or not.
  • If you have more capable booth staffers you trust to gather lead contact data in other methods, and you want more excitement in your booth, then consider setting up your Virtual Prize Wheel with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button. That creates more desire to play and excitement.
  • Challenge Bar Trivia works well to engage more sophisticated audiences in larger inline booths that are 10 x 20 or wider, as there is more room to play the game on iPads, show the Leaderboard of top scoring players, and have room for capable booth staffers to interact with players who need help answering questions.

3. Low sophistication attendees/booth staff, larger/island booth

Delta Vacations 5 ipads Virtual Prize Wheel trade show game

Trade show game recommendations:

Why this game fits this situation best:

  • In a larger booth space, it matters less about your booth staffers’ ability to manage a Virtual Prize Wheel, as you or another marketing team member will likely be attending the show to manage handling the prizes.
  • Even in a larger booth, the Virtual Prize Wheel appeals better to attendees that want immediate excitement and fun than being driven to prove how smart they are.
  • In an island booth your game can take up more space. Our Virtual Prize Wheel can be set up on multiple iPads for many people to play at once, or with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button.

4. High sophistication attendees/booth staff, larger/island booth

Trade show game choices for island exhibits

Trade show game recommendations:

Why these games fit this situation best:

  • Challenge Bar Trivia requires the most space, so it’s best in an island exhibit. Not only does the game use iPads for players, but it feeds an attention-getting Leaderboard on a separate flat screen monitor.
  • Attendees from more professional or educated industries and job positions love to demonstrate their knowledge by playing our trivia game customized with your brand and questions. These attendees tend to also be more valuable leads, worth investing more to capture and engage.
  • Challenge Bar Trivia is our most popular – and expensive – game. Exhibitors get better value using our Trivia game in an island booth where they can set up multiple iPads for players – often from 5 to 9 iPads, and sometimes even more.
  • Virtual Prize Wheel can also work with sophisticated audiences in island booths but will generate less engagement and education than Challenge Bar Trivia.

We have happy repeat clients that have figured out these potential game choices.  Rather than only using one SocialPoint game, they vary their choices among multiple SocialPoint games, taking into consideration their booth staff, show audience type, and booth size.

I hope this helps you better understand which of our games will best help you achieve your trade show marketing goals.  We want you to have a successful event and get the best value for your marketing investment.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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SocialPoint’s Digital Fishbowl Wins Buyers Choice Award at EXHIBITORLIVE 2018!

SocialPoint wins Buyers Choice Award at EXHIBITORLIVE 2018

SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!

Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:

  • “This really is an all-in-one system that allows exhibitors to gather leads, issue a survey, and incorporate a game.”
  • “I love that unlike a traditional fishbowl, it bypasses a staffer having to enter lead information manually.”

Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award

It was a common sight to see all our booth staffers in conversation with an attendee while our neighboring exhibitors were mostly empty. At one point we had 13 attendees in our booth wanting to talk to our 4 staffers!

What EXHIBITORLIVE 2018 attendees want

In hundreds of conversations, these major trade show exhibitors and their exhibit houses repeatedly told us:

If these sound like conversations you’d like to have with us, click here to set up a meeting!

Prize winners!

We also had happy winners in our booth, who won major prizes such as 3 Bose Noise Cancelling Headphones and an Apple Watch!  We had prize winners for all 3 of our games we showed at EXHIBITORLIVE – Challenge Bar Trivia, Virtual Prize Wheel, and Digital Fishbowl.

ExhibitorLive 2018 Prize Winners

We were excited to meet face-to-face with so many fellow trade show marketers, and to confirm that we’ve designed our products – and company – in a way that truly helps exhibitors succeed.

If you’d like to see more about how you can drive more booth traffic (and provide end-to-end lead management) with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

 

 

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Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

get a customized interactive trade show game in only two weeks

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

So, in just 2 weeks’ time (rather than 12 to 16 weeks with custom programming), we can deliver to you a fun, interactive game that is customized around your brand images, colors, logo, content, prizes, and marketing messages – a game that will boost your booth traffic, lead counts, sales, and ROI.

Faster, Better, Cheaper Interactive Trade Show Games

Our configurable suite of interactive trade show games is not just faster, but also delivers a better product at a lower cost:

  • Not only a shorter time frame, but less of your time wasted going back and forth defining and negotiating game features that we already have in the bag.
  • A lower overall price, because you aren’t paying for custom programming. Our games can cost 75% to 90% less.
  • More features, because you get all the cool features we’ve built into the system over the past few years, features you would likely not ask for, nor pay for just for yourself.
  • Peace of mind, because there’s less risk of a crash or bug with our stable platform than with barely-debugged custom software.
  • Such an easy-to-use game platform, that you can set it up yourself at the show without the need for an on-site technician. (Don’t worry, we will still train you how to do it before you go). We recently had a client set up 17 game screens for one event by themselves.
  • Performance analytics reporting, including a dashboard that shows you how much your games were played, and when. Great for seeing your results, and reporting to management.
  • A free companion app, our Lead Manager app, that you can use to gain end-to-end lead management, gathering leads from our games, our enhanced cloud-sourced contact and company profile data, and from your booth staffers.

So, don’t despair if you thought you had run out of time to get a great, traffic-building activity for your next trade show – you probably haven’t run out of time! We can work with you in a matter of days to get your game or contest set up with your brand, your content, and your marketing strategy. And you will have more traffic in your booth than you thought possible.

If you’d like to see more about how you can drive more booth traffic (and provide end-to-end lead management) with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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