AuthorSamuel J. Smith

15 Things Exhibitors Can Be Thankful For This Thanksgiving

Thanksgiving reminds us to slow down and appreciate the bounty of advantages and relationships we are fortunate to have. If you’ve been too stressed from exhibiting to recognize bright spots worthy of your gratitude, here are 15 worthy things to give thanks for:

Give Thanks for Things That Make My Life Easier:

  1. TSA Pre-Check that saves me tedious hours a year at airports, plus helps me avoid missing flights to shows or home
  2. Noise-cancelling headphones that turn my too-small airplane seat into an oasis of calm and save my hearing
  3. Interactive trade show games that dependably drive more booth traffic, increase engagement, and capture leads

Give Thanks for Trade Show Booth Staffers that:

  1. Bring a positive attitude and willingness to every shift they staff our trade show booth
  2. Consistently focus their attention towards engaging show attendees in the aisles rather than the smartphone in their pocket
  3. Qualify their leads by priority and provide good notes so our field sales force has better follow-up

Give Thanks for Trade Show Organizers that:

  1. Aggressively promote their show to grow attendance with new people that fit our best customer profile
  2. Provide accurate attendee demographics so I can make valid comparisons between shows
  3. Schedule unopposed show floor hours so I get 100% of attendees’ attention and don’t bore my booth staffers to death

Give Thanks for Company Management that:

  1. Understands and promotes the sales and marketing value of trade shows
  2. Reinforces the need to quickly follow-up on trade show leads
  3. Allows me to take calculated risks to improve our trade show program

Give Thanks for an Exhibit House that:

  1. Provides the best value for my very visible trade show budget
  2. Helps me achieve greater overall trade show results, going beyond providing exhibit design
  3. Over-communicates rather than under-communicates with me about timelines and progress

As a trade show exhibitor, Thanksgiving is an especially good time to reflect, having finished the fall busy season, and close enough to year’s end to look back at your 2018 results. This Thanksgiving we at SocialPoint give thanks for our great clients, our growing team, our expanding suite of products, and our best year of business.

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7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog.

As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:

1. Waited too long to start choosing their in-booth activities

Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select a better in-booth activity.  Even worse? They may have waited so long that they throw up their hands and do nothing.

Major Exhibitors: 7 Benefits You Get From SocialPoint Interactive Tradeshow Games

Is your company a major exhibitor? You certainly are if you:

  • Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
  • Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
  • Your management considers trade shows and events the economic engine driving your company’s brand and sales, and invests accordingly
  • You value internal trade show experts and leading vendor partners so that your company does trade shows very well

We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:

Top 3 Reasons for Exhibiting at Trade Shows - 2018 CEIR Marketing Spend Decision Report

Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.

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8 Reasons B2B Salespeople Love Our Digital Trade Show Games

While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.

Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!

Let’s see how our games help salespeople in both these roles:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

The top reason exhibitors choose our digital trade show games is to drive more booth traffic.  The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees.  Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.

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Harvard Research Correlates Events With Higher Revenue Growth

A new research report from Harvard Business Review’s Analytic Services makes a bold claim: Greater use of events correlates with greater revenue growth.  That’s because already popular events are getting even more popular, as new technologies are making it easier to track event leads to sales.

With a provable ROI, events have regained traction as a preferred marketing medium.

Even high-tech companies that are central to the digital revolution, such as Salesforce, Yelp, Facebook & Instagram, heavily depend on events to drive sales growth, hosting hundreds of events all year round, and all around the world.

6 Ideas To Attract More Visitors To Your Trade Show Booth

Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.

Do you want to drive booth traffic, too? Here are 6 proven ideas you can consider:

Idea #1 To Attract Visitors To Your Trade Show Booth: Product Demo

Rather than make all their purchases over the Internet, buyers continue to go to trade shows because it allows them to see and touch real products in person. Leverage this strong advantage by demonstrating your products in your booth.  Show how your product solves real problems. Have a presenter constantly demonstrating your product, and even invite attendees to try your product themselves.  Just be sure to have your booth staff trained to perform the demo smoothly, especially if it’s a new product.

How A Lead Capture App Can Improve Your Trade Show Lead Follow Up

Trade show leads ignored by marketing and sales are squandered forever.

Fortunately, a lead capture app can be the keystone to improving your trade show lead follow up – and thus generating more sales and a higher trade show ROI.  But to get those improved sales results, you need to use your lead capture app to its full capacity.

Lead capture apps are most commonly rented from the trade show, or for a growing number of exhibitors, bought directly.  (SocialPoint provides a free, fully-featured lead capture app as a companion to our trade show games).

Attract Major Company Prospects With Tradeshow Booth Games

Maybe you think that tradeshow booth games are not professional enough to attract attendees who work at major companies?  Think again.

Sure, you’d expect small company employees would stop to play tradeshow booth games.  But wouldn’t enterprise-level prospects be too focused on business, too driven to engage with something that’s, well, fun?

Turns out employees from large corporations are people, just like you and me.  They just have thousands of fellow employees, that’s all.  As people, they love to have fun, win a prize, show their skill, and compete with friends. They do tend to have larger budgets – which can be very important for you as an exhibitor!

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Trade Show Lead Form Template: 4 Essential Sections To Include

For many exhibitors, lead generation is the number one reason to exhibit at trade shows.

But too many exhibitors only collect business cards, with a few tiny notes scribbled on the back. By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor.

That’s no way to generate a winning return on investment!

Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form.  This data can fit on a lead card you print on single sheet of paper. Or, if you use a trade show lead capture app, use these ideas to determine the fields you need in a digital form.

See 31 Trade Show Trivia Game Examples

trade show trivia game examples

We know our Challenge Bar Trivia game sounds pretty darn good to exhibitors looking to stand out:

  • Our fun trade show trivia game drives greater booth traffic, engages attendees with your booth staffers, teaches prospects about your products, and captures lead data.
  • Because our trivia game is built on a platform, we can customize it to your brand and game needs, within a couple of weeks, rather than the months it takes to develop a custom-built digital activity.

But perhaps you need to see more proof that we can deliver.  After all, seeing is believing!

In that spirit, we present to you 31 flavors of our trade show trivia game, to help ease your mind and help demonstrate the proven value we can offer you.

11 Examples of Crowds Drawn In & Engaged Playing A Trade Show Trivia Game

If the main reasons you are considering our trade show trivia game is to drive booth traffic and engage prospects, here are 11 examples of exhibitors drawing in a crowd, and keeping them engaged.  Our trivia game helped them increase lead counts and educated their prospects about their products and services.