You can exhibit at trade show filled with your best prospects, design a compelling display, host fun trade show games, but without capable booth staffers, all is for naught.
To the throng of potential buyers who walk by and into your booth, your staffers are the face of your company. Your booth staffers must perform a wide variety of trade show activities well. If they can’t handle it, your whole company suffers in lost future business.
So, what must your booth staffers do well? Here are 8 trade show activities they must master for your trade show success: