AuthorSamuel J. Smith

Trade Show Lead Form Template: 4 Essential Sections To Include

trade show lead form template ideas

For many exhibitors, lead generation is the number one reason to exhibit at trade shows.

But too many exhibitors only collect business cards, with a few tiny notes scribbled on the back. By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor.

That’s no way to generate a winning return on investment!

Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form.  This data can fit on a lead card you print on single sheet of paper. Or, if you use a trade show lead capture app, use these ideas to determine the fields you need in a digital form.

Rather than give you a picture-perfect template that will never work exactly for your specific needs, I am instead providing guidelines to build your own lead form.

There are 4 main areas of info you need to capture about your trade show leads:

  1. Contact info
  2. Product interest
  3. Qualifying questions
  4. Comments/notes

1. Contact info area of your trade show lead form

You should have a space on your lead form or in your digital trade show lead capture app for your attendee’s contact info.  You can often staple their business card over these fields on a paper lead form, and save both your booth staffer and your visitor’s time.

  • Name (first name and last name separately if that’s how you house name fields in your CRM)
  • Job Title
  • Company
  • Address
  • City
  • State/Province
  • Zip/Postal Code
  • Country
  • Email address
  • Phone number (you may want their office phone or their mobile phone, depending on your business)
  • Authorization to send email or subscribe the lead to a newsletter

2. Product interest area of your trade show lead form

Here you need to think about how you will act on the data after the show.  Are you capturing product interest at the category level, or at the individual product level? Which of your products are attendees at this show going to be most interested in? Are you introducing a new product?

Whatever you decide, list the product names or categories with checkboxes, under a heading “Product Interest” so your booth staffers can quickly mark which products your lead wants more info about.

3. Qualifying questions area of your trade show lead form

This is where your booth staffers can quickly check boxes or write short answers to important questions that help your sales force know how valuable the lead is, and what matters most to them.

Here are several kinds of qualifying questions you can include in your lead form.  Don’t try all of them; ask your sales force what select few will tell them which leads are most qualified, and will help them close more leads if they knew the answers.

  • Lead quality: A, B, C or hot/intermediate/future or 1, 2, 3, 4, 5 stars
  • Follow-up requested (meeting request, price quote, add to newsletter, etc.)
  • Existing client / new prospect
  • Vertical markets 1, 2, 3, etc.
  • Market segments 1, 2, 3, etc.
  • Biggest problem:
  • Current vendor:
  • Size of current program:
  • Decision timeframe in months:

Again, don’t put all of these on your lead form, just the questions your sales people want answers to the most.

4. Comments/notes area of your trade show lead form

Not everything can be captured with a checkbox, so you always need space to write comments and notes about the lead.  Write about what they liked best about your products.  Write about who they know at your company already.  Write about what they like and don’t like about their current vendor.  Write about what your booth staffer agreed to do next. This is the story that will motivate your sales person to follow up on the lead after the show.

Bonus field: A space to record your booth staffers’ name or initials.  This lets you track which of your booth staffers generate the largest quantities of qualified leads.

What show is it? Because you very likely go to more than one trade show, you should also include the show name and date, especially the year, so you can better track the lead conversion rate and return on investment.

I hope you can use these trade show lead form template ideas to create a better lead form that increases your lead follow up and return on investment.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games and our free companion trade show lead capture app, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

See 31 Trade Show Trivia Game Examples

trade show trivia game examples

We know our Challenge Bar Trivia game sounds pretty darn good to exhibitors looking to stand out:

  • Our fun trade show trivia game drives greater booth traffic, engages attendees with your booth staffers, teaches prospects about your products, and captures lead data.
  • Because our trivia game is built on a platform, we can customize it to your brand and game needs, within a couple of weeks, rather than the months it takes to develop a custom-built digital activity.

But perhaps you need to see more proof that we can deliver.  After all, seeing is believing!

In that spirit, we present to you 31 flavors of our trade show trivia game, to help ease your mind and help demonstrate the proven value we can offer you.

11 Examples of Crowds Drawn In & Engaged Playing A Trade Show Trivia Game

If the main reasons you are considering our trade show trivia game is to drive booth traffic and engage prospects, here are 11 examples of exhibitors drawing in a crowd, and keeping them engaged.  Our trivia game helped them increase lead counts and educated their prospects about their products and services.

 crowd gathers to play trade show trivia game

Digital trade show trivia game and leaderboard above engaged booth visitors

fun trade show trivia game to attract customers

8 people gather to play a trade show trivia game at one time

trade show trivia game with highly engaged attendees conferring

Challenge Bar trade show trivia game for trade shows and interactions

keep attendees in your booth with trade show trivia game

trade show trivia game brings in more booth traffic

trade show trivia game and Interactive booth ideas for sophisticated trade show exhibitors

Choosing an interactive trade show trivia game for your trade show booth

Trade show trivia game choices for island exhibits

8 Examples of A Trade Show Trivia Game Integrated with Exhibit Design

Like all our trade show games, our trivia games can be customized to your brand colors, logos, messages, and images. We can work with your design team to integrate your game screens into your exhibit design for brand consistency and greater visual impact.

trade show trivia game designed into an exhibit tower

trade show trivia game integrated into high end exhibit design


SocialPoint Challenge Bar Trade Sjpw Trivia Game for Trade Shows

trade show trivia game - kiosk screen and leaderboard

Cisco Live 2018 private trade show trivia game

Trade show lead taking without a badge scanner - use a trade show trivia game like this

integrating digital trade show trivia game design into your trade show exhibit design

2 Examples of Trade Show Trivia Game and Leaderboard Customized for Branding

As you may have noticed from some of these examples, our game is seen on both small and large screens at the same time.  Players play the trade show trivia game on iPads or tablet computers, and then a large leaderboard displays the names of the top scorers. You can create a strong brand impression with the visual impact and flexibility we offer you on both the game and the leaderboard.  And of course, they will match each other just as they match your brand.

Vertafore Trivia Game design

BT trade show trivia game design

4 Examples of Attendees Posing with their Names on the Trade Show Trivia Game Leaderboard

Attendees are very proud when they score high enough to get on the trade show trivia game leaderboard – so proud they want their photo taken, often pointing to their name.  And if they don’t get there on the first try, some will keep trying to get on the leaderboard again and again.  Or they will visit your booth on the following day, and even bring friends.  You get deeper engagement and repeat visits.  And, a changing, cool digital graphic that brings your booth into the information age.

trade show booth visitor points to her name on a trade show trivia game digital leaderboard

Top scoring trade show trivia game player points to his name on the leaderboard

Proud leader on the digital trade show trivia game leaderboard at an event

4 Examples of Attendees Posing with Prizes Won Playing a Trade Show Trivia Game

Attendees are also happy when they win prizes because they scored highly playing your trade show trivia game. They leave the show proud of their skill (and that they beat their friends!) This is a photo opportunity they will share with their peers and colleagues, extending your brand reach after the show.


Happy booth staffer and winner of trade show trivia game with prize

Proud winner of trade show trivia game points to prize she won

trade show trivia game winner with prize and trophy

3 Examples of Booth Staffers Posing with their Trade Show Trivia Game

It’s not just the game players who are proud, it’s also the booth staffers.  By the end of the show they know the trivia game has helped them engage meaningfully with more attendees than their neighbors down the aisle. Booth staffers gladly pose with the trade show trivia game that helped them stand out from other exhibitors and have the fun booth everyone was talking about. They go home much happier about booth staffing, because they had fun and helped make real business happen.

JJ Keller trade show trivia game in island booth 2017

10 x 10 foot trade show booth with trade show trivia game

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award next to trade show trivia game leaderboard

I hope you enjoyed this prolonged tour of example trivia games.  You saw how our trade show trivia game draws (and keeps!) a crowd, integrates visually with your brand, and makes both happy booth visitors and staffers! I hope you’ve seen enough to make you more comfortable in trying out our trivia game at your next trade show!

If you’d like to download our Challenge Bar Trivia Game brochure, click here.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games (such as our Challenge Bar Trivia), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

The Biggest 2 Trade Show Giveaway Problems Exhibitors Have – And How To Solve Them

Solve major trade show givaway problems and get more booth visitors with the SocialPoint Virtual Prize Wheel game

Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here.  But that wasn’t all we learned.

While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with them. Here’s how exhibitors ranked 5 problems experienced when offering a trade show giveaway:

Trade Show Giveaway Problems

What stood out to us right away is that of the top 2 problems exhibitors have experienced with giveaways, our Virtual Prize Wheel game can help exhibitors solve them both!

#1 problem exhibitors experience with a trade show giveaway: not getting lead data from people who took a giveaway

“Not getting lead data from people who took a giveaway” was the #1 problem experienced by exhibitors with giveaways, and the only problem shared by over half of our survey respondents. Put yourself in their shoes (easy if you’ve had the same problem): You’re standing in your booth, an attendee strolls in, grabs your best giveaway on the table, says thank you, and … leaves!

Sure, you get the value of a gift with your logo on it going home with a potential prospect.  But you don’t know who that person was.  You have no way of following up, or tracking a potential sale to your trade show investment. How frustrating!

So, how does our Virtual Prize Wheel solve this top exhibitor problem with their trade show giveaway? By requiring booth visitors to provide their contact data BEFORE they can spin the Virtual Prize Wheel. Attendees enter in their name and email address, and any other info you want, before they spin.

Perhaps surprising to some, this adds a level of excitement and drama that encourages even more people to enter your booth, so you get even more value from your trade show giveaways. Just look at the photo on the top of this page – see how trade show attendees are lined up, just for a chance to spin the Virtual Prize Wheel. They don’t grab-and-go, they wait in line – which makes them even easier for your booth staffers to talk to them.

So, no anonymous trick-or-treaters.  You get lead data from all the people who get a trade show giveaway. Attendees get their prizes, and have even more fun getting your giveaways. High fives all around!

#2 problem exhibitors experience with a trade show giveaway: running out before the show ended

Running out of their trade show giveaways before the show ended was the second-most frequent problem, experienced by almost half of exhibitors surveyed. This is not only embarrassing, but also harms an exhibitor’s reputation with their booth visitors who get their hopes up, only to not get what they were offered.

But users of our Virtual Prize Wheel can mitigate this possibility because:

  1. Our Virtual Prize Wheel clients must bring multiple prizes to display on the wheel, and so usually bring lots of lower-value prizes in case of a run on their booth, and
  2. Our game software automatically tracks the number of each kind of giveaway you have on the wheel, and takes it off the wheel once the inventory falls to zero.
  3. If you are worried that you will run out of a popular giveaway long before the show ends, our Virtual Prize Wheel lets you lower the probability that prize will be awarded, so it will last closer to the end of the show.

So, if you are using a trade show giveaway in your booth (and most exhibitors do), you can prevent the #1 and #2 problem exhibitors have with giveaways by using our Virtual Prize Wheel game.  Plus, the game helps draw even more visitors to your booth!

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, (and better manager your trade show giveaways with our Virtual Prize Wheel), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Managing Trade Show Lead Capture with Sales Reps in the Booth

Trade Show Lead Capture - 5 Tips If Your Have Sales People Staffing Your Booth

Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game.  And chances are very high that your booth staffers will be all or mostly your sales reps.

So, to help you improve your trade show lead capture results, here are 5 tips on how to get the most from your sales reps staffing your booth.

1. Choose sales reps willing to do trade show lead capture

It’s only natural that some sales people love staffing trade show booths, while others dread it. The single best way to improve your trade show lead capture is to avoid staffing your booth with sales people who look at trade shows as an unwelcome chore.  They feel that working the booth prevents them from closing deals. Instead, staff your booth with willing reps who see trade shows as an opportunity to talk face-to-face to many more prospects in a few days then they ever could while sitting in their office.

To weed out the naysayers, you can simply ask them what they think about trade shows. You can also track how many leads they take compared to other booth staffers. Or just watch where their attention is when they booth staff – is it on the attendees in the aisle, or the smartphone in their hand?

2. Shift your sales reps’ mindset to focus on trade show lead capture

When your sales reps have a good prospect interaction in the field, it can last for an hour or more. But at a trade show, that would usually mean letting dozens of other potential leads walk by.  Help your sales reps shift their mindset towards booth staffing by sharing your company’s trade show goals (number of leads overall) and how that breaks down to them as a staffer.  Do the math with them, so they see how many leads per hour you expect.  It also helps get their attention if you let them know how much your company has invested in your trade show participation.

3. Train your sales reps on each show’s trade show lead capture system

Your trade show lead capture system changes from show to show, so ensure your sales reps know how to use them.  Are you writing on paper lead cards? Using the show’s rental lead capture app? Using a trade show game like ours? Demonstrate to them how to use whatever lead management system you have, then ask them to use it themselves to ensure they know how. Even if they’ve staffed before, because every show may have a different app.

If you (hopefully!) have custom questions built into the app, or paper lead card, or in your trade show game survey, then train your sales reps to ask and record the answers to these questions.  Better yet, ask for their help in deciding what questions to ask, so they will be questions that help booth staffers qualify their leads. And speaking of qualifying leads …

4. Train your staffers to qualify leads as part of trade show lead capture

Your trade show lead capture will only actually be simple list building, if your booth staffers don’t qualify leads.  It’s that simple – unqualified leads are likely to be ignored. And that’s strange, because you would think sales reps would qualify leads, because they are the ones who receive them!

So, be sure to encourage them to record the quality of each lead (is it an A, B, or C lead?), to capture what interested the booth visitor during their discussion, what their main problems are, and what the booth staffer promised for follow up. Then check their leads as the show progresses, and circle back to them if they are not including lead quality as part of their trade show lead capture process.

5. Avoid common problems when sales people do trade show lead capture

There are unique problems to trade show lead capture when your booth staffers are sales reps, rather than people from marketing, engineering, or customer service. We already talked about keeping conversations shorter than they would during a sales call.  Another issue is territories – will your sales people even try when talking to a prospect from outside their sales territory?  Appealing to their competitive nature with a contest for the highest number of qualified sales lead gathered can overcome this.

Another issue is when you are at a regional trade show staffed only by the local sales rep who feels no motivation for sending you back the leads they gathered.  You can overcome this with our Digital Fishbowl game that sends all leads from game plays up to the cloud, so you get the leads regardless if the sales reps send them back. This also works great if the show doesn’t offer a badge scanner.

Your sales reps can be the best and biggest part of your trade show booth staffing team.  Select willing sales reps for staffers, adapt their mindset to trade shows, train them to use your system to qualify leads, and be mindful of the particular issues sales reps have when staffing trade shows. Do all this, and your trade show lead capture will flourish with a steady flow of high-quality leads that fill your sales pipeline and grow your company revenue.

If you’d like to see more about how you can drive more booth traffic and improve trade show lead capture with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Collecting Leads At Trade Shows When There Is No Badge Scanner

Trade show lead taking without a badge scanner - use a trade show game like this

When you exhibit at a major USA trade show, it’s a given that attendees will be given badges, and that you as an exhibitor can rent a badge scanner to scan those attendees. A badge scanner saves exhibitors time during in-booth interactions, allowing them to quickly gather attendees’ contact info, and at some shows, a few qualifying data points, too.

But what’s an exhibitor to do when the show doesn’t offer a badge scanner because the show:

  • Is too small?
  • Is international in a country with more stringent privacy laws?
  • Is in an industry with greater security issues?

You still want to gather lead info, and gather it quickly, even if there is no badge scanner.

Here are some choices you have:

1. Gather business cards (at peril to your ROI)

Gathering business cards from your booth visitors is the default choice, employed by many exhibitors.  It is an easy choice, because it costs nothing, and business cards usually provide accurate contact data.  But because of how easy it is to gather business cards, exhibitors can overlook two fatal flaws they have:

  • First, business cards have no room for booth staffers to record what they discussed with the lead – such as what their key challenges are, what they are looking to fix, what their main buying criteria are, what the booth staffer offered as a solution, and what the agreed-upon next steps are. Without that key qualifying info, your leads are much more likely to be ignored by the sales reps following up on them, wasting your significant trade show investment.
  • Second, business cards are paper, and transferring lead info gathered from paper takes work. That means that too often, the business cards gathered at that trade show will remain with the local sales person, and will never get reported back to a centralized marketing group. That means your marketing team can’t track which trade shows produced profitable sales, and can’t maximize your trade show investment.

2. Gather lead data with an interactive trade show game

With an interactive trade show game, your attendee provides their contact data in order to play (for fun, to win a prize, or for bragging rights if they score high enough). Our games can be set up to require as little contact data as needed (such as contact name and email address) or more data points as desired. A second screen can ask other qualifying questions, such as how the lead wants to be followed up, and where they are in the buying process.

The fewer the questions, the faster the lead gathering process, and the quicker the attendee can go on to the fun part of answering trivia questions, or spinning a virtual prize wheel, or entering in a contest to win a prize right away (Instant Win) or in a drawing at the end of the show (Digital Fishbowl).

Exhibitors get their lead data simultaneously uploaded to the cloud, so they have access to their lead data, even if it’s at a small show across the country or across the ocean. No pocketed business cards!

3. Use their own lead capture software 

Exhibitors can also outfit their booth staffers with a for-pay software or app not affiliated with the show, that gathers lead data.  Even better, we have a free companion app called Lead Manager that ties into our games, so you don’t have to data enter the info supplied by the game players. Our app lets booth staffers record further notes and qualifying data with their booth visitors who play our games.

Our Lead Manager App even syncs the leads’ email addresses to pull down the leads’ social media profile, company profile data – even the leads’ profile photo from social media.

So, if you are at a show without a badge scanner, you’re no longer at a loss. With all the data your booth staffers can gather with a digital trade show game, you gather even more lead data than with a badge scanner, plus with the added value of the greater booth traffic and engagement the game provides. And of course, a digital game helps you far exceed the lead qualifying data that you could ever get with a business card.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

8 Tips For First Time Trade Show Exhibitors


Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right?

Actually, exhibiting is surprisingly harder than it looks.  That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.

If you’re exhibiting for the first time, we want to help shorten your learning curve with these 8 tips you need to succeed:

1. Know what your goals are for exhibiting

Everything you do at trade shows should support your main sales and marketing goal. So if you don’t know why you’re exhibiting, there’s no way to succeed. Discover or decide if your trade show goals are (most likely) to boost brand awareness, generate sales leads, or strengthen key relationships, or something else. (This advice is good, even if you are not first time trade show exhibitors.)

2. Design your trade show exhibit to achieve your goals

See how important knowing your goals are? Now you can design your booth to support your sales and marketing goals. Design big branding structures and graphics for building awareness, lots of workstations for sales leads, and meeting spaces for strengthening reseller, prospect, and client relationships.  Some exhibitors design booth spaces for all buying phases in one large exhibit.

3. Use promotions to drive traffic and help visitors remember you

Promotions, whether they are interactive activities or giveaways or entertainment, entice attendees to visit your booth, give your booth staffers a way to start a dialog, and help attendees remember you after the show.  Pick trade show giveaways that are of different value levels to fit each lead’s value, can be imprinted with your logo, and are useful to your target market.

4. Capture the right attendee lead data

Even for first time trade show exhibitors, the most valuable outcome of trade shows is the leads they take in their booth.  You can make your leads even more valuable when your booth staffers and lead management systems are aligned to capture attendee data that will matter to your sales force.

5. Consider a game to boost trade show results

According to trade show industry research, interactive games are one of the best ways to attract attendees, but one of the least used – giving you an opportunity to outshine your competitors.  If you need more reasons to consider a trade show game, here are 17 reasons.

6. Plan for technology and its content in your booth

It’s official: Millennials are the largest generation in the United States workforce. That’s perhaps the most compelling reason why most trade show exhibitors integrate technology into their exhibit design and attendee engagement. So take some time to plan how you will use tech in your booth, and how you will create content to run on that technology.  Just make sure you don’t use tech for tech sake, but instead choose tech that is easy for staffers and attendees to use and enhances your in-booth conversations.

7. Follow up on your trade show leads fast

Your trade show leads are worth more than their weight in gold, and quickly lose their value over time. So, follow up on your leads quickly! It’s easily the biggest mistake exhibitors make, new or veteran. Quickly get the materials appropriate to each lead post-show, and quickly get your best leads into the hands of the right sales people.

8. Measure and report your trade show results to management

Trade shows cost a lot of money – they can often be the largest marketing expense for a B2B company.  Your boss and your Chief Financial Officer are eager to hear how well your first show (and all subsequent shows) produced results. So you need to measure if you met your trade show goals, and then give your boss a short report with easy-to-understand charts and pictures.

I am excited for you as first-time trade show exhibitors. There is nothing like the rush you will get from meeting face-to-face with a stream of customers and prospects over several days. Do the show right, and you will create significant value for your company.  Good luck!

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions

best trade show giveaways survey

Because exhibitors use our Virtual Prize Wheel to manage awarding their trade show giveaways, in the summer of 2018 we surveyed exhibitors to find out:

  • What trade show giveaways are working best now?
  • What do exhibitors seek when selecting giveaways?
  • What value do giveaways bring exhibitors?

Whether you call them premiums, swag, tchotchkes, or simply gifts, giveaways are as ubiquitous at trade shows as aisle carpet, banner stands, and lanyards.

But just because trade show giveaways are everywhere doesn’t mean they are being used to their full potential. Use our survey insights to get more from your trade show giveaways.

Best Trade Show Giveaways STRATEGIES: Offer Multiple, High, and Low Values

Exhibitors were given in the survey the choice of 7 strategic uses of trade show giveaways.

At 53%, the most popular giveaway strategy was, “We offer multiple levels of giveaways, and give the more valuable gifts to our best leads.” Survey participants further explained why they use that strategy:

  • “I think that you need to have giveaways that are cheap and out front for everyone but when customers spend the time to come in to the booth and discuss our product that we have other giveaways like a Yeti mug or something a little more valuable to give them.”
  • “I am an advocate of having one small (under $1) giveaway that is good for the “trick or treaters”, and then several levels of giveaways for our better customers, but these are used to motivate a behavior such as interaction with our exhibit content or something.”
  • “We like to offer small items to those that just stop by, but for those willing to provide information, we up the offering and add a drawing incentive.”

trade show giveaways 2018 survey - strategies

At 39%, the second-most popular giveaway strategy was, “We offer a chance to win one big item.”

At 36%, the third-most popular giveaway strategy was, “We offer valuable giveaways to get more traffic, but require attendees to provide info or watch a demo to get them.” All three of the exhibit quotes above that have multiple levels of giveaways also require some interaction for the higher levels.

At 33%, the fourth-most popular giveaway strategy was, “We bring one kind of low-cost branded giveaway and want as many people as possible to get them.” This is almost the same number of people who chose the exact opposite strategy as the #2, choice, raffling off a single high value giveaway!

Individual exhibitors also shared their own favored strategies on how they used trade show giveaways:

  • “At large shows, we offer different giveaways every day to draw repeat traffic. Use them at every show. Our audience expects and appreciates swag.”
  • “Best reserved for target audience and to be used as a conversation starter; wouldn’t leave them on a table for the general attendee population.”
  • “We do a product demo to get visitors in our booth and do a raffle for a larger prize. This is a great way to draw people while educating them and offering an incentive to stay.”
  • “In the manufacturing industry, we go to trade shows attended by engineers who prefer useful, practical giveaways that they can use on the job.”

Best Trade Show Giveaways FEATURES: Imprinted With Logo, Valuable, Useful, Trendy

We asked exhibitors to indicate which of 12 potential features did they want when choosing their trade show giveaways.

By far and away, at 92% of exhibitors agreeing, the most popular feature was, “Can be imprinted with our logo.” This most-desired feature has kept a huge custom-imprinted giveaway industry very busy!

At 61% and tied for the second-most popular giveaway feature were, “Perceived as valuable” and “Useful to our target market.”

At 56%, the fourth most popular trade show giveaway feature was, “Trendy.”  Exhibitors want something new that attendees haven’t already bought for themselves.

At 53% and tied for fifth place were, “Low cost” and “Tie into our marketing message.”  One survey respondent agreed with both:

  • “We’re always looking for the best item that ties into our brand but is also cost efficient. We’ll spend more on premium items and save them for the right events but it’s hard to find low-cost, unique items that everyone doesn’t already have a million of.”

You can find exhibitors’ other preferences for trade show giveaway features in the chart below:

trade show giveaways 2018 survey - features

Top Trade Show Giveaways CHOICES: Stuffed Toys, Hats, Yeti Cups, T-Shirts, Electric Fans

Exhibitors who answered the question, “What was this year’s most successful trade show giveaway for you?”, had many replies, some duplicated.  More than one exhibitor favored stuffed toys, hats, Yeti mugs, T-shirts, and electric fans.

Here are their favorite giveaways, which often were useful, technical, or tied to their brands:

  • “Hot/cold pack fire truck”
  • “Stress reliever character”
  • “Propeller fan that can be powered and attached into a smartphone powerport”
  • “Battery powered fans”
  • “Safety kit”
  • “Wellness gift bags”
  • “Lip balm with a carabiner attached”
  • “Flashlight pens”
  • “Vintage T-shirts, lighting ice cubes”
  • “Bluetooth trackers (tiles)”
  • “Stuffed animal toy”
  • “Pop Sockets”
  • “Micro fans that connect to your cell phone”
  • “Starbucks gift cards, power banks, bags”
  • “Warm chocolate chip cookies used as a demo of how well our heaters work”
  • “Stuffed mice that have our logo on them (we are an ultrasound company that images on small animals i.e., mice)”
  • “Socks”
  • “Photography package”
  • “A pen with a mophead that cleans a screen, and has a stethoscope decoration on it — our target audience is nurses, and they love it – actually visit our booth to request it year after year”
  • “Yeti travel mug”
  • “Chocolate truffles”
  • “USB multi-port adapters”
  • “Mini flashlights”
  • “Branded echo dot for qualified leads”
  • “Hats”

Top Trade Show Giveaways BENEFITS & PERCEPTIONS: Help Attendees Remember Post-Show, Drive Traffic, Start Conversations

In our survey about exhibitors’ perception of trade show giveaways, their responses were overwhelmingly positive. They agreed far more with potential benefits than disadvantages.

trade show giveaways 2018 survey - perceptions

At 83%, the most popular reason for exhibitors to favor giveaways was, “Trade show giveaways help booth visitors remember us after the show.”

Individual exhibitors gave many similar justifications for using giveaways:

  • “I believe it helps the viewer retain information from the booth. Good memories will promote good feedback and word of mouth.”
  • “I see the value in giveaways – as a brand-building opportunity.”
  • “I think giveaways should remind attendees about our company (& hopefully thinking of us first when they have challenges, to know we have the solution). Something useful in their everyday activities within their organization.”
  • “I think trade show giveaways work best when they are branded and tie into the marketing message and theme of your booth. It needs to reinforce the exhibitor’s brand and remind the attendee of that single message you want then to take away from your booth. Everyone is competing for attention at trade shows. Your message has to be singular, strong, hard-hitting, and remembered after the show. This can only be accomplished by pulling that message through as many advertising and marketing channels as possible. The giveaway is no exception and can be a powerful tool in helping good prospects become good customers after the show.”

At 75%, the second-most agreed upon reason is that “Trade show giveaways help booth staffers start conversations.” This is a surprisingly overlooked benefit of giveaways. Think about all your shy booth staffers needing help getting a dialog going.  Trade show giveaways can be their security blanket!

At 72%, the third-most agreed upon reason is “Trade show giveaways are worth having.” As one exhibitor memorably wrote:

  • “Giveaways are the nuclear power to our trade show results.”

At 70%, the fourth-most agreed upon reason is “Trade show giveaways drive traffic to our booth.”  Tellingly, several exhibitors said, in nearly identical words, how they value both driving traffic and starting conversations, the number 2 reason for giveaways. This is a good indicator of how giveaways provide value:

  • “They’re a good driver to the booth and we’ve had good conversations.”
  • “They bring attendees to our booth and help get conversations started.”
  • “They draw attendees to the table and are conversation starters.”
  • “Giveaways are a way to draw peoples’ attention to our booth so we can initiate a conversation.”

The most-agreed upon negative perception, held by 31% of survey respondents, is that “Trade show giveaways only attract trick-or-treaters.”

Interestingly, one individual exhibitor accepts treat-or-treaters as an acceptable price to pay:

  • “Giveaways can be a great draw to a booth if it is cost-effective and has high perceived value. Fun, colorful and trendy items work well. We do get some trick or treaters but that’s OK too. Our brand and logo are still getting out there.”

Trade show giveaways are an essential part of most exhibitors’ exhibit marketing. Trade show giveaways help attendees remember their brands post-show, and help exhibitors drive booth traffic and start conversations. Popular giveaways are imprinted with the exhibitors’ logos, are useful, valuable, and tie into their marketing messages.   I hope you’ve been inspired by this survey report to make changes for the better with your trade show giveaways.  You might consider how our Virtual Prize Wheel boosts your trade show giveaways’ impact.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, (and better manage your trade show giveaways with our Virtual Prize Wheel), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

3D Exhibits’ Booth Design With SocialPoint Trivia Game Creates Best Problem For Merck Animal Health


When Merck Animal Health Conference & Event Manager Amy Gregory called her boss just after the start of the 2018 Veterinary Meeting and Expo, and said, “We have a problem,” it made her 3D Exhibits Account Executive George Furman surprised — and at least a little nervous.

But then Gregory told her boss they actually had the best kind of problem: “We need to bring in more staffer talent, because our booth is so swamped, we can’t handle the traffic!”

What made the Merck Animal Health booth so busy and the talk of the show was an award-winning design from 3D Exhibits, and a crowd-stopping trivia game from SocialPoint.

Merck Trivia Game Attracts, Engages Over 3,000 Trade Show Attendees At One Show

“In years past, Merck had a large space but not nearly as much traffic,” said Furman. “There were people participating, but nothing like the rush at this show.  Merck was 50 feet inside the doors, and attendees didn’t get past their booth.”

Over the 4-day show, 3,400 people played Merck Animal Health’s trivia game, answering 35,804 questions, a tremendous amount of traffic and engagement. Attendees played a timed version of SocialPoint’s Trivia, competing on iPads. While all attendees received a Merck-branded T-shirt, players with the 10 highest scores were displayed on a leader board –especially appealing to very-competitive veterinarians.

Trivia game crowded trade show booth Merck Animal Health

After the first show’s results, Merck Animal Health expanded their planned use of the trivia game from 2 shows up to the entire year.  They had similarly high player numbers at WVC 2018.

The Merck Animal Health Exhibit was designed with 3 main areas. In the front there was a reception desk on the left, and on the right an activity area that included a long counter with 8 mounted iPads to play trivia.  In the back of the booth was space and components for engaging with more qualified attendees.  “The Trivia game – and the chance to gain recognition on the game’s large leaderboard — helped gather in attendees, then provide them with high-level education about Merck products,” said Furman. “Most were satisfied to win a shirt. Some attendees that became more interested from what they learned from the game were ushered to the back of the booth to further engage with Merck staffers.”

As a result of the new exhibit and interactive trivia game, Merck increased their requests for post-show email follow up by 21%.  Moreover, 90% of attendee survey respondents learned something new about Merck while visiting the exhibit.

Merck Animal Health Exhibit Wins Award For 3D Exhibits

3D Exhibits’ design for Merck Animal Health is something special.  3D Exhibit’s design for Merck Animal Health won a Hermes Creative Award, Platinum Trophy.

The Merck design incorporates a sweeping curved hanging sign that made the brand more approachable and the exhibit inescapable.  Underneath, a large SocialPoint Challenge Bar Trivia leaderboard continuously updated the names and scores of the top 10 players. “SocialPoint’s trivia game leaderboard seamlessly integrated into the exhibit design,” said Sam Hersee, 3D Exhibits Interactive Technology Project Manager. “Our team easily blended the orange and green brand colors for Merck Animal Health’s two products, Nobivac® and Bravecto®, into the leaderboard graphics.”

The Merck Animal Health exhibit design, including SocialPoint’s interactive trivia game leaderboard screen, was so compelling that 3D Exhibits even made its photo the front page of their company website:

Front page of 3D Exhibits website -- big photo of Merck Animal Health

3D Exhibits Gets Quick, Complete Game Solutions From SocialPoint

As a major exhibit house, 3D Exhibits often sources and creates interactive activities for their client’s exhibits. “We usually build custom interactives, but for this show we had minimal time to do this. SocialPoint’s solution was off-the-shelf with the customization we needed.” explained Hersee.

Merck Animal Health trivia leaderboard with top scorers

“Two trusted sources recommended SocialPoint, so we reached out to them, said Furman. “We laid out needs, and SocialPoint provided something very intuitive to the solutions that were required.”

“Working with SocialPoint was an easy, pain-free experience,” said Hersee. “They gave us good talking points to help the client realize the value trivia could have in educating their booth visitors. I really like the SocialPoint solution, it’s a wrapped-up solution with bow on top, and it can customize with options.  Everything we wanted, SocialPoint already had accounted for.”

“SocialPoint is very helpful,” concluded Hersee.  “We came in, hemming and hawing about what we wanted, but SocialPoint steered us to a better idea.  SocialPoint’s games are very finished, well thought out, and complete, with a lot of feature options.  We’re happy that with SocialPoint’s help we were successful.”

5 Ways Show Owners Deliver Value to Sponsoring Exhibitors with a Trade Show Game

Cisco Live 2018 private trade show trivia game

It’s no surprise: Many larger B2B companies have also become small trade show owners.  These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.

We have recently helped private shows, such as Cisco Live and private events hosted by Allianz, Thermo-Fischer Scientific, and Thomson-Reuters, by setting up trivia games for attendees to play on the show floor.  These trade show games provide show owners 5 ways to deliver value to their sponsoring exhibitors:

1. Drive More Traffic To The Show Floor

Show attendees who want to have fun competing and win prizes go to the spot on the floor where they can play the show’s trivia game.  Once there, attendees branch out to see what the show’s exhibitors have to offer. All the exhibitors win.

2. Another Way To Promote Sponsoring Exhibitors

Sponsoring exhibitors get their name and logo built into the game, which is then seen by attendees who play the game or see messages promoting the game. This provides another way for increasing sponsoring exhibitors’ brand awareness among the show attendees, who are their key target market.

3. Encourage Visits To Sponsoring Exhibitors

It’s amazing how a well-written trivia question not only challenges the knowledge of attendees, but also teaches them, too.  The compulsion to win prizes causes attendees to learn about exhibitors’ products. Because the sponsoring exhibitors provide the questions about their companies for the trivia game, the attendees learn something about the sponsoring attendees – which can be something that prompts attendees to then go visit them.

4. Quantify Value Created To Sponsoring Exhibitors

After the event, the show owner can provide our analytics about the game to each sponsoring exhibitor.  The post-show analytics indicate how many attendees answered questions about each separate sponsoring exhibitor, to prove impact on awareness.  This is a rare feat among show sponsorship choices – a sponsorship that is completely measurable.

5. Quantify Awareness of Sponsoring Exhibitors’ Key Messages

There’s another, perhaps even more valuable metric supplied by our trivia game’s analytics: Sponsoring exhibitors can test awareness of specific brand messages or capabilities, and then post-show, know how well known those items are by the percent of attendees who get the questions right.  Almost all the attendees answer the question about your brand position correctly? You’ve got great brand equity.  Barely any attendees answer the question about what your new product can do correctly? You’ve got work to do.

Corporations that are also small private show owners are looking for ways to boost traffic and provide measurable value to their sponsoring exhibitors. By using our interactive trivia game, show owners can do all that, and make their show floor a more lively and fun place, too.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Continue Reading

How To Choose An Interactive Trivia Game For Your Trade Show Booth

Choosing an interactive trivia game for your trade show booth

If you are reading this blog post, you are probably considering an interactive trivia game for an upcoming trade show (or a series of trade shows).  This post will outline 5 different trivia games we offer and help you select the best one for your booth. Each version is made to better help you achieve your trade show goals of booth traffic, awareness, and engagement.

Interactive Trivia Game Overview

All of our interactive trivia games include game play on iPads and Leaderboards. In addition, you should assume that the branding and game theme will be based on your branding.  All games tie into our data and analytics backend to measure player performance, content understanding and measuring learning objectives.

1. Three Strikes and You’re Out Trivia Game

Booth visitors try to advance through 5 different levels answering between 3-10 questions per level.  They play until they get three wrong answers or the questions run out. This is our first version of trivia and our most popular.

How this game will help you:

  • Excellent for teaching booth visitors and attendees your content.
  • Non-timed game encourages attendees to talk more with your booth staffers.
  • Longer game play draws a crowd at the booth.

Unique features that you will like:

  • Questions are randomized so each time you play the questions are different.
  • Levels that allow people to advance.
  • Game play ends after you answer all questions or three incorrect answers

What people say about this trivia game version as compared to the other versions:

“Some booth visitors will do anything to figure out the answers – including asking their neighbor or looking on another person’s iPad.”



2. Timed Quiz (New Summer 2018)

Booth visitors earn points for answering interactive trivia game questions quickly – the faster they answer, the more points they get for a right answer.  If you have ever played bar trivia this game, then you have an idea of how this game works.

How this game will help you

  • Encourages booth visitors to answer quickly and then move onto the next activity.
  • Excellent alternative to testing when you need to evaluate content.

Unique features that you will like:

  • Questions are randomized so each time you play the questions are different.
  • Set the number of questions.
  • Show correct answers.

What people say about this trivia game version as compared to the other versions:

“I like this game because it moves people through the booth faster and the scoring has a lot fewer ties.”

The timer creates added pressure to answer quickly”

3. Game Show (Updated for 2018)

Multiple booth visitors join the same game and answer the same questions at the same time. This interactive trivia game requires a host who will push questions to the tablets.  Scores from that round are recorded on a leaderboard.

How this game will help you:

  • With the host, you can position the game as an “event” in your booth.
  • More attention-getting than other versions of trivia.

Unique features that you will like:

  • Host picks the questions and the number of questions.
  • Question point values can be setup in advance.
  • Easy to reset the game for the next round of players

What people say about this trivia game version as compared to the other versions:

“The client was super excited about this game because it drew a crowd to watch people play to see who would win.”

4. Timed Game (Two Minute Drill)

Booth visitors get a fixed amount of time to answer as many questions as they can. Think about it as a two-minute drill: How many questions can you answer in two minutes? Players earn more points for getting on a scoring streak and answering multiple questions in a row correctly.

How this game will help you:

  • Allows you to limit the total time of the interaction.

Unique features that you will like:

  • Questions are randomized so each time you play the questions are different.
  • Set the number of questions
  • Streak scoring rewards players for getting multiple questions correct in a row.

What people say about this trivia game version as compared to the other versions:

“The client liked this game because people moved through the booth quickly.”


5. Quiz

Perfect interactive trivia game for events where you want attendees to answer questions in a particular order.

How this game will help you:

  • Allows you to move attendees through a series of questions in a particular order.

Unique features that you will like:

  • You set the order of the questions. All questions are the same and in the same order.
  • Questions can have different point values.

What people say about this trivia game version as compared to the other versions:

“This is a good game for street teams or small activations, where there is only 1-2 players playing at once.”

Bottom Line

Our interactive trivia game is a proven activity for getting trade show attendees into your booth.  But exhibitors have different reasons for exhibiting and different plans for how they want to engage prospects in their booth.  That’s why we’ve configured our trivia game to be activated in these 5 versions you to select the version that best fits your trade show objectives.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Continue Reading