The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.
The bad news: Your boss doesn’t share your enthusiasm. At least, not yet.
As you would expect, we want to help
You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?
The best trade show games succeed for many reasons, which are given below in a
Technology companies love exhibiting at trade shows:
If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show!
Tech companies exhibit because tech buyers still want to see tech products and potential
Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries. But not always.
The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games
As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth. As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.
Is your company a major exhibitor? You certainly are if you:
Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
Your management considers trade shows and
While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.
Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second,
Maybe you think that tradeshow booth games are not professional enough to attract attendees who work at major companies? Think again.
Sure, you’d expect small company employees would stop to play tradeshow booth games. But wouldn’t enterprise-level prospects be too focused on business, too driven to engage with something that’s, well,
It’s no surprise: Many larger B2B companies have also become small trade show owners. These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.
We have recently helped