Challenge Bar Trivia Game for Trade Show Booths

The Challenge Bar trivia game is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win a prize and get on the leaderboard. Which drives higher lead counts for exhibitors!

Different Games for Different Experiences.

Three Strikes

Attendees play until they get three questions wrong. The further that they go, the more points each question is worth. Exhibitors love this game, because questions are selected and sorted randomly.

On the Clock!

You are on the clock! So, answer as many questions as possible until time runs out. For bonus play, you can double the points as players keep getting answers correct. This game is good for quick activations without a leaderboard.

Game Show

Each player answers the same questions at the same time. A host chooses the questions, the order and how long they appear on the iPad. You can change the point value for each question to add more suspense.

Countdown Quiz

Create a sense of urgency, by putting 12 seconds on the clock. Attendees need to answer each question before time expires! The faster you answer, the more points you earn.

Drive Booth Traffic

People love to see their name in lights. The leaderboard creates a large visual beacon that pulls visitors into your trade show booth from the aisles.

Once a visitor sees their name on the leaderboard, they often take pictures to show their friends. You can expect some of them to return to make sure they still occupy a top spot.

Capture More Leads

Let the attendees do the data entry for you by filling out custom data capture forms. The game is self-service and never needs a break. It will continue to capture leads even when your booth staff are busy and tired.

Customize our data capture forms and surveys to get the data that will help your business the most. Ask visitors to sign up for the newsletter, download a document and sign up for a meeting with your sales reps.

And with the new Lead Manager App (a free Companion App to our Challenge Bar Trivia game), your booth staffers can ask and record detailed lead info – and even start leads that did not play a game.

Challenge Bar Trivia Game Helps J. J. Keller Nearly Double Their Trade Show Lead Goal

Educate Booth Visitors

Trivia games are an excellent way to educate attendees without needing to rely on your booth staff, signage or printed materials. Based on our experience, attendees will answer between 3,000 and 5,000 questions in a typical trivia game. Some clients will get between 14,000 and 20,000 questions answered.

Often booth visitors discuss the question content with people around them, when they don’t know the answer.

With our post event reporting and analytics, you can easily track game performance

Your Brand. Your Content.

The game has colorful, attractive screens that are easily customizable to include your logo, graphics and match your colors.

Create a question bank that highlights your products, benefits and company. Some clients even highlight trends in their industry. Each question helps a visitor learn something new about your company.

Game configurations can be saved and reused for other shows.

Key Features

Custom Lead & Survey Forms

Use our Custom Lead and Survey forms to multiply the amount of data that you capture. Our trivia game capture leads and surveys while you have meaningful conversations with existing customers.

Visual Leaderboard

Stimulate friendly competition and peer rivalry by showing top scores and rankings on this large visual leaderboard. We can configure the leaderboard to incorporate your event themes and branding.

Collaborative Game Play

Attendees play an individual trivia game standing along side each other. The format encourages collaboration & dialogue among the players, because each person has a random set of questions.

Shuffle Questions

The questions are shuffled after each game, so each game is unique. This way, when two people are playing side by side – they should see different questions in a different order. No Cheating!!

Show / Hide Correct Answers

Decide if you want to show or hide the correct answers.  Decide to show or hide the correct answers in the game. It’s good to have this feature on when “eduation” is important. However, some clients opt to hide the correct answer to keep people guessing.

Dashboard & Reports

The dashboard highlights booth traffic patterns and high level game statistics. Reports break down game, question and player performance. Questions may be grouped into categories such as learning objectives for reporting.

Reusable Configurations

Setup your game configuration and use it at multiple trade shows, sales meetings, customer events and internal meetings.

Multi-Language Support

For multi-lingual groups, you can run the game in English, French, German or Italian. Plus you can setup multi-lingual question banks in the same game.

Download & Follow-up

Quickly download your leads and survey data. Then, send off personalized email follow-ups before you get home.

Educate Prospects, Qualify Buyers, Recruit Top Talent: Achieving 3 Different Goals With Trade Show Trivia Games

There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game.  It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.

For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason enough for most clients to value it.

However, some of our clients have also realized 3 other major strategic business goals. They purposely sought those results by how they choose to write and set up their trivia questions:

1. Educate Booth Visitors About Their Products

The most common business goal exhibitors use our trivia game for is to educate their potential buyers. So, these exhibitors write a large portion of their trivia question about their own company and products. Attendees eagerly play trivia to have fun, win prizes, and stroke their ego (“I’m smart, I’m a winner”). These enticements drive them to get as many product education questions right as possible – even asking booth staffers what the right answers are, or searching for answers on their smart phones.

By the end of the game, attendees have learned about your company’s competitive advantages and product benefits. Attendees have a good time, all the while learning more about why they should buy from you. This is especially helpful up-selling and cross-selling existing customers.

If you need more help writing your trade show trivia game questions – read our guide How To Write Successful Questions For Your Trade Show Trivia Game.  

2. Identify Qualified Buyers

Ever get back from a trade show and have such a big pile of leads that you don’t know who to contact first? Trade shows provide a big burst of leads at once, so this is not that uncommon. After the show it’s a race to get to as many qualified buyers as possible, before their memory of their time in your booth fades.

Our trivia game can help you identify the qualified buyers in the crowd, especially if you sell a technical product that requires a knowledgeable buyer.  You can load up your questions with technical terms, industry acronyms, and details that only competent buyers would know. Then, use the Timed Quiz version of our trivia that only gives attendees one minute to answer as many questions as they can. Then, after the show, you can focus on the leads with higher trivia scores – they will have the technical knowledge to understand and champion your technical product.

3. Identify Talented Job Recruits

In this era of 4% unemployment, companies are ramping up their recruiting efforts. To identify the most knowledgeable job candidates at a school career fair, you can use our trivia game to find who already has the technical expertise you need. Just like in the second strategy above, you can ask students to rapidly answer industry-specific questions. You can offer as a prize for the top score a live in-person interview at your company headquarters.

While some companies favor cultural fit over job skills, by using the trivia game in this way, you can find the subset of applicants who have at least an acceptable level of existing job knowledge.

So, what is your trade show goal? If it’s to educate prospects, qualify buyers, or identify talented job recruits, our trivia game can help you achieve your goal.  And if you have another strategic goal, consider how you can creatively structure your trivia questions and game set up to achieve your goals, too.

If you’d like to see more about how you can drive more booth traffic, keep attendees engaged longer, and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Keep Attendees In Your Booth Longer With Interactive Trade Show Games

Interactive trade show games do a great job of driving more traffic to your booth.  But they can also keep that larger crowd of attendees in your booth longer, too.

Here’s how two of our interactive trade show games increase attendee dwell time:

Challenge Bar Trivia: Play It Again, Sam

fun trade show trivia game to attract customers

When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions.  That fun experience keeps them in your booth for an extended period.  And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions.  They also can stay a longer time when they play the Game Show version of our trivia game.

However, a good portion of your booth visitors will want to improve their initial score.  So they will tap the “Play Again” button and try to get more questions right the second time.  And then, the third time. And some even more times than that.  And if you’ve supplied the game with enough questions, they will learn new things about your company even during the second, and third game, and more.

Also, booth visitors who do well enough to get their name on the Leaderboard sometime come for a second visit the next day, to see if they are still on the board, or to show their friends their success.

Between first plays, repeat plays, and return visits, you will keep visitors in your booth longer, so they get to know you better, and have less time to visit your competitors.

Virtual Prize Wheel: I Walk The Line

Tech trade show attendees line up to play Virtual Prize Wheel game

Our Virtual Prize Wheel lets you offer up multiple prize choices, with the added enticement of the possibility of winning a big grand prize. That combination of a guaranteed prize with the chance of a windfall gets attendees to line up.

While they are in line waiting, attendees are soaking up your brand messages splashed all over your booth graphics and your other audiovisual content.

Most of all, that line is a great opportunity for your booth staffers.  They can engage with attendees as they wait for their chance to “Spin To Win.” Your booth staffers can chat them up casually, but also with the intention of finding the qualified prospects.

Once attendees get their turn spinning the wheel, then your booth staffers can continue the conversation with the more qualified prospects they identified from the line.

Nothing Gathers A Crowd Like A Crowd

Trade show trivia game choices for island exhibits

The great thing about having all these prospects staying longer in your booth is that it snowballs: As other attendees walking down the aisle see all those people in your booth, they slow down to see what’s going on: nothing gathers a crowd like a crowd.

If you’d like to see more about how you can drive more booth traffic, keep attendees engaged longer, and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

5 New Digital Booth Activities With Our Improved Digital Fishbowl Game

Our award-winning game just got even better.

Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.

Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.

Here’s how it works:  As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question.  Their answers create digital content that displays on a large results screen.

DFB kiosks and trade show booth activity results screens

Most attendees will want to make their contributions to the digital content.  But for those that don’t, the digital content on the big screen is still a great icebreaker for booth staffers, who can ask attendees which answer(s) they like best, and why.

Here are the 5 digital booth activities you can do with the Digital Fishbowl game:

Digital Booth Activity #1: Live Polls (also known as Question of the Day)

Ask visitors to choose what’s their biggest challenge, goal, or desire from up to 5 possible answer choices. Poll results are immediately visible in a cool chart on your big monitor screen, and constantly updated as new attendees take the poll. Set up live polls ahead of time or on the fly in your booth.

Digital Booth Activity #2: Word Cloud

Ask booth visitors for words that best describe their main challenge, their job, the product category you market to, and more.  Put results on the big screen to stop attendees and start conversations. You get a great interactive, and insight into the language your prospects use.

Digital Booth Activity #3: Idea Generation

Ask attendees for their ideas on a relevant subject to your booth experience, such as what new product would they like to see from your company next.  Attendees’ answers are shown on the results screen, and you can download the attendees’ ideas after the show.

Digital Booth Activity #4: Idea Voting

Let attendees vote on ideas you already have captured, such as what product idea they like best, or what tagline best describes your company brand. Results on the screen give you great talking points with all your booth visitors.

Digital Booth Activity #5: Caption This

Put up fun photos for attendees to caption. Then choose the best captions to display in your booth on a scrolling screen. This entertaining activity helps break the ice with attendees.


There are also two more activities you can host with the Digital Fishbowl without the digital results screen.  While there is no big screen of content, you still get a fun interactive activity for more traffic and engagement with your booth visitors:

Interactive Booth Activity #6: Guess the Number

You can ask attendees to give you their best guess on the number of something you have in your booth, such as the pieces of candy in a jar. The Digital Fishbowl records attendees’ answers with their names, so you can quickly look up who is closest to the right answer and name the winner.

Interactive Booth Activity #7: Correctly Answer the Question

You can add a single question to the Digital Fishbowl kiosk screens that booth visitors must answer correctly in order to go on to the next step, be it eligible to win a prize or prove their knowledge.

If you are looking for a simple way to create digital interactive content that’s easy to implement, customized to each show’s attendees, and helps boost your tech image, then consider the enhanced Digital Fishbowl game.  You’ll get more traffic and engagement as you offer up your prize drawing.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.


Let us show you how you can use the Challenge Bar Trivia game to achieve your exhibiting goals