trade show lead capture
Samuel J. Smith
June 4, 2018
Note: This is the latest post in our series of audience engagement posts.
One of the challenges of corporate events is to break out of the cycle of sameness. A series of speeches, presentations, panel discussions and an uninspired trade show can have a hypnotic effect on attendees.
So why not shake things up a little and create some fun, energetic activity with a Virtual Prize Wheel? Here are 5 ways to use a Virtual Prize Wheel for audience engagement at corporate events:
Instead of drawing a name out of a hat and announcing the winner on stage, use a Spin to Win Virtual Prize wheel to take things to a howl new level. Instead of putting prizes on the prize wheel, put drawing entrants on it. Then, as the wheel spins the crowd excitedly watches to see whose name pops up – is it their name, or one of their friends? Finally, as the wheel gets close to stopping it slows down increasing the tension and excitement.
When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:
Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.
When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate. Hey, it’s not really their job, but for most companies, their sales reps are their best choice for engaging with local attendees. It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.
Analytics to the rescue!
Now there’s no more guessing how well your trade show or meeting performed. With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.
With our analytics you’ll be able to:
Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:
What it tracks:
Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:
When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.
And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.
You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below. I’ll first share a summary table, and then give the explanation for each scenario.
SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner! Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!
Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:
Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):
Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?
It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks. It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.
Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game! That’s because we built a suite of interactive games on an easily customizable software platform.
We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.
What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.
Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:
Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.