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REGIONAL SHOWS: Fix Broken Lead Management and Measurement at Regional Trade Shows

Broken Regional Trade Show Lead Capture Lead Management ROI Measurement

When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:

Regional trade shows broken lead capture lead management ROI measurement

Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.

Regional Show Challenges & Digital Fishbowl Solutions         

1st Challenge: Field Sales Reps Not Forwarding Leads

When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate.  Hey, it’s not really their job, but for most companies, their sales reps are their best choice for engaging with local attendees.  It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.

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Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

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Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

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SocialPoint’s Digital Fishbowl Wins Buyers Choice Award at EXHIBITORLIVE 2018!

SocialPoint wins Buyers Choice Award at EXHIBITORLIVE 2018

SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!

Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:

  • “This really is an all-in-one system that allows exhibitors to gather leads, issue a survey, and incorporate a game.”
  • “I love that unlike a traditional fishbowl, it bypasses a staffer having to enter lead information manually.”

Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award

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Do I Have Enough Time To Customize An Interactive Trade Show Game?

you still have time to get an interactive trade show game

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

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Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

Designing-your-island-trade-show-exhibit-to-host-all-phases-of-your-clients-buying-cycle-1

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

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How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

Trade Show Lead Cycle 5 Steps

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

  1. Attract
  2. Capture
  3. Convince
  4. Follow-Up
  5. Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

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Successful Interactive Trade Show Games In A 10 x 10 Foot Booth

10 x 10 foot trade show booth with trade show games

When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd.  That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.

That’s why adding an interactive trade show game to even your smallest booths makes a lot of sense.

Even in a 10 x 10 booth space, your game needs to reflect your brand, engage your target market, and advance your marketing goals.  However, there are specific issues to including an interactive trade show game to your 10 x 10 booth.  Here are those issues, and how to ensure your interactive game is a success:

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