The concept of a Social Media Wall in of itself has great potential: Gather up all the relevant social media output around a company or organization at a trade show or special event, and put it on display for interested attendees to see! Yet, clever design and execution are required to get the full value.
Here are 11 things that SocialPoint has built into the design of our Social Media Wall Event Displays, so that exhibit and event marketers can make a bigger impact:
1. Bring Content to Life
Instead of just showing content with traditional templates, we created templates that transform your attendees thoughts, ideas and photos into fun designs. Most companies are able to find a design template that fits their event theme or brand design.
2. Images and More Images
There is only one thing people love to see more than their name in lights…it’s their pictures. Photos of attendees and interactions are the most common element we see shared on our Social Media Walls. But how do you present the photos? Big photos, square photos, circle photos, Little photos, scrolling photos, bursting photos, and much more. And most of all, photos that move – see the next point!
3. Put Content in Motion
Animation is one of the key elements to our successful Social Media wall, because it causes people to stop and look. Your audience’s messages and pictures float, flip, scroll, and pop, a constantly changing, more visually interesting display. (To see what we mean – click the play button to watch the movie.)
4. Emphasize Your Brand
Our Social Media Wall becomes yours, with your brand colors, themes, art work and/or event logo, the hashtag you want people to share, and the main message or call to action you want remembered.
5. Incorporate Branded Slide Shows
You can create slide shows out of full-screen graphics featured at specific intervals, to highlight your own products, offers, branding or other announcements. You can highlight speakers, key opinion leaders and much more. If you show content on multiple screens, you can create and time slide shows to match your marketing objectives.
6. Create Games with Leaderboards
The most prolific and popular social sharers get their moment in the sun, and you get an ever-updating, competition-enhancing visual. Ranks those who share the most messages, photos, retweets, or those who get mentioned and retweeted the most. Can also include prizes offered to entice more social sharing.
7. Social Videos
Your attendees are posting videos as well as social media photos and comments. Watch the video above again, and notice there were even video social shares playing, too!
8. Cool Shapes
We can frame social shares in different shapes and sizes, from circles to squares to rectangles and quote shapes. Pick what you like best.
9. Bright Colors
Make exciting messages and images even more vivid with bright colors, used in backgrounds, shapes, messages, and designs. Not that you have to use bright colors, if they don’t work with your (#4) branding.
Popular WordClouds let attendees literally see the “buzz” of the show, displaying the most shared words in your target audience’s social messages. A great visual that reveals the wisdom of crowds.
11. Social Metrics
With social metrics, our Social Media Wall becomes a social media dashboard for both left-brain and right-brain attendees! It reveals the amount and timing of social activity associated with the event, with cool graphics, colors, and design.
With color, shape, movement, and more, we can help make your Social Media Wall a success, by employing great design along with your great company, event, and attendee social content.
If you’d like to see more about how you can drive more booth traffic with our social media walls and interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate more booth traffic.