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How Fun Tradeshow Games Achieve Serious Marketing Results

Fun tradeshow games

Tradeshow games will make your booth a fun place to be on the business-like tradeshow floor.  But just because your attendees are having fun doesn’t mean you’re being silly on the company dime.  Quite the opposite!

Tradeshow games help you achieve serious marketing and sales goals, increasing the return on your marketing investment:

Tradeshow games help increase awareness of your brand

While tradeshows are a fantastic place to get your company brand in front of thousands of potential buyers – guess what – there are hundreds of other companies who had the same thought, and they are doing everything they can to get attendees’ attention.

A tradeshow game grabs and holds attendee’s attention.  They want to see what that crowd of people already playing are doing.  They want to win prizes.  They want to compete.  They want to see how well other people are scoring.  They want to test their skill.

All these reasons compel attendees to enter your booth and play your tradeshow game.  And in the process, attendees become more aware of your company brand (especially if the game is designed to match your brand colors, fonts, images, and logos, like ours do).

Tradeshow games help generate more leads

The fun of tradeshow games – and the potential to win prizes and bragging rights – drives greater booth traffic, filling your booth with more attendees who then become leads.  And not just names, but true leads.  Your booth staffers can talk to the greater number of booth visitors, and, by asking qualifying questions to determine which attendees are leads worth pursing after the show.  Here’s a story about one exhibitor who nearly doubled their tradeshow leads with games.

Our interactive tradeshow games also allow you to build qualifying questions right into the digital forms attendees fill out before they can play – giving you another way to rank your leads.  And with our free companion Lead Manager App, your booth staffers can write notes and further rank your leads, right in the booth.

Tradeshow games help strengthen relationships

Attendees are on the defensive when walking a tradeshow floor. There are hundreds of companies vying for their attention, time, and potential business.  So, attendees have their guard up. They are reluctant to engage with exhibitors, because they don’t want to be hounded post-show.

That’s where tradeshow games help you build relationships.  Attendees who are having fun in your booth playing games are grateful to your company for the fun – and view your booth staffers more as friends than adversaries.

And even if they weren’t initially willing to engage with your booth staffers, we’ve found that when attendees play our Challenge Bar Trivia game, they become friendlier by the end of the game.  That’s because attendees who are struggling with answering trivia questions rely on booth staffers to get answers.  We call it the digital icebreaker, and it does wonders for strengthening relationships with attendees.

Tradeshow games help generate sales

When tradeshow games help generate more leads and stronger relationships with those leads, it’s only natural that, if sales is your goal, then you will also increase the sales from those leads.  Depending on your company’s usual sales cycle, you can see the boost in sales as your tradeshow leads close.

Be sure to track the results of your tradeshow leads. Remind your sales team to keep in touch with these valuable tradeshow leads you’ve generated.

Tracking the sales results from your tradeshow leads is easier when your booth staffers taking the leads are the same people following up the leads.  But that’s not that common.  The other way to better track your tradeshow leads is with a web-based CRM system.  If you don’t have one, consider getting it!

Tradeshow games increase your tradeshow ROI

When you as a tradeshow exhibitor are deep in the thousands of details executing your tradeshow program, it’s easy to lose track of measuring your results.  And for many exhibitors, return on investment (ROI) is the ultimate metric.

We’ve seen exhibitors generate substantially higher ROI with our tradeshow games.  They drive significantly more booth traffic, leads, and ultimately sales.  All while spending only a fraction more on their exhibiting costs.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive tradeshow games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

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REGIONAL SHOWS: Fix Broken Lead Management and Measurement at Regional Trade Shows

Broken Regional Trade Shows Lead Capture Lead Management ROI Measurement

 

When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:

Regional trade shows broken lead capture lead management ROI measurement

Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.

Regional Show Challenges & Digital Fishbowl Solutions         

1st Challenge: Field Sales Reps Not Forwarding Leads

When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate.  Hey, it’s not really their job, but for most companies their sales reps are their best choice for engaging with local attendees.  It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.

1st Digital Fishbowl Solution: Attendees Self-Enter Data to Play Games, Leads Saved To The Cloud!

Now you are no longer dependent on sales reps returning trade show leads, because your booth attendees enter their contact data into our Digital Fishbowl game themselves!  They provide their name, email address, and answers to any qualifying questions you want.  When they type their answers into our games on iPads, their data is instantly synced to the cloud – where you immediately have access to it, even though you are far away from your remote shows.

2nd Challenge: No Badge Scanners At Small Shows

While badge scanners are expected at larger shows, frequently regional shows are too small to invest the time to source and provide a standard badge scanner for lead capture.  Without the badge scanner, the lead gather process bogs down for your remote sales person, who doesn’t want to take the time to gather and forward business cards.

2nd Digital Fishbowl Solution: SocialPoint Lead Manager App Free With Game

Not only does our games gather leads from attendees, but we also provide for free our Lead Manager App to give willing booth staffers a smart phone or iPad app they can use to capture and qualify your regional trade show leads. No badge or badge scanner required! So, your lead capture can be covered at every show, no matter what.

3rd Challenge: No Lead Data to Judge ROI

Your booth staffers may be closing sales from the leads they gathered (but did not send you) at your regional shows.  But if they don’t give you the lead contact data, there’s no way for you to attribute future sales to those regional trade shows.  So, you could have 10, 15, 20 or more shows that you have no idea what their ROI is. Without ROI data you can’t make good decisions on what shows to cut, keep, or expand. You’re stuck guessing which shows are worth keeping.

3rd Digital Fishbowl Solution: Now Get Lead Data and Analytics on Each Show

Now you’ve got the data to decide! Since you get game player contact info and potentially lead data via our Lead Manager app, you have viable data to track leads to sales, and then sales to costs for each show’s ROI.  You can make evidence-based decisions on your future show selections. You can say yes or no to shows with confidence.

4th Challenge: Paying for Badge Scanners Unused By Reps

You pay about $500 or $600 per show for badge scanners, even if you only get a few dozen leads per show.  That adds up to thousands and thousands of dollars for your entire regional show schedule.  It’s somewhat worth it if your booth staffers use the badge scanners and return the leads.  But it’s throwing money away if they don’t.

4th Digital Fishbowl Solution: Get Lead Manager App For Free With Our Games

If you hate paying for badge scanners that likely won’t get used, get our Digital Fishbowl game instead.  With an annual Digital Fishbowl pricing, your price per show will end up less than paying for badge scanners, plus you’ll get our Lead Manager app included for free. Our Lead Manager App syncs to our games to let booth staffers see the lead data captured by our game.  It also syncs to cloud data that provides contacts photos, social media profiles, and company profile.  And it allows staffers to further quality leads with more questions, 5-star rating, photos of business cards, and notes.

5th Challenge: Want More Leads at Regional Shows

Separate from the lead management and measurement problems #1 to 4 on this list, any trade show marketer is eager to increase lead counts at all their shows. You want more leads to help improve your odds at a more profitable trade show ROI. More leads make everyone happier, from the sales reps to your boss to your boss’s boss!

5th Digital Fishbowl Solution: Game Attracts More Traffic

Even before we enhanced our interactive trade show games with our Lead Manager App, our games were coveted for their magnetic ability to drive booth traffic and significantly boost lead counts. Our Digital Fishbowl adds digital images and style to the old trade show business card collecting fishbowl. Actually, our Virtual Prize Wheel and Instant Win games can also pull in more booth traffic, but the Digital Fishbowl is best suited to the booth staffers you typically get at regional trade shows.

Are you ready to take control of your regional trade show leads?

Imagine getting back all the leads from regional trade shows that now disappear into the wind.  Imaging knowing which regional shows produce the best leads and are the most profitable.  No more regional show black hole! Now you are in control again. Our Digital Fishbowl game gives you all that and more.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, even for your hard-to-manage regional trade shows, feel free to ask for a meeting to discuss your trade shows with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and lead data you can measure and report.

Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

  • How many people played your game at least once, total number of games played, and the total number of questions answered by all game players. (In the example chart you can see 500 people played a total of 786 games and answered 8,152 questions – that’s engagement!)
  • Counts players who played the game once, twice, three time, and so on.
  • Compare game activity levels across days of the show (In the example chart you can see the game playing counts dip at lunch time, and that day 2 had bigger activity spikes than day 1.)
  • Counts of game players by day, and percent of correctly and incorrectly answered questions.

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors, lead counts, and level of engagement with questions answered
  • You can better forecast booth staffing needs based on game activity charted hour by hour.
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year.
  • For those who want to dig deeper, you can view another included report on number of correct questions by group of trivia questions. If you set up question groups by product or booth station or sponsor, you can then report the number and percent of questions answered correctly by question group to your different stakeholders.
  • You can also export individual player’s answering success by group, and then target your follow up to attendees based on topics they performed worst on – and thus need more training.

Virtual Prize Wheel Analytics Dashboard

Virtual Prize Wheel trade show game - analytics

Virtual Prize Wheel game analytics measurement reports

What it tracks:

Our Virtual Prize Wheel game reports in real time key metrics about attendee participation in your game:

  • Depending on how you set up the Virtual Prize Wheel, see charts and get counts on how many times the wheel was spun (in the first example, without lead capture, 153 spins; in the second example, with lead capture, 977 spins and leads captured).
  • Compare game activity levels across the day or days in the show (In the first example chart you can see several times of higher activity, with the biggest spike at 2 pm; in the second there is a plateau of activity from 10 am to 1pm).

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors, lead counts, and prizes won.
  • You can better forecast booth staffing needs based on game activity charted hour by hour (in the second example the extended plateau of lead activity from 10 am to 1 pm was likely because the game was at capacity and could have generated more leads with more iPads loaded with games).
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year — especially if you purchase annual pricing.
  • When the Virtual Prize Wheel is set up to capture lead data, you can also download what each person won (not shown here) and customize your follow up by mentioning their prize in your post-show fulfillment letter.

Digital Fishbowl Analytics Dashboard

Digital Fishbowl trade show game and lead capture

Our Digital Fishbowl game reports in real time key metrics about attendee participation in your game:

  • See charts and get counts on how many times a lead self-entered their contact data and completed a survey (in this example 91 leads and 90 surveys).
  • Compare lead activity levels across the day or days in the show (in the example chart you can see three peak times at a three-day trade show, with the first day highest).

How it helps you:

  • You can share the analytics charts and detailed data with your boss, who will love having proof of the number of booth visitors and lead counts.
  • You can better forecast booth staffing needs based on game activity charted hour by hour. You can see during the spikes how having the Digital Fishbowl helps an exhibitor capture leads that would have been lost when all booth staffers were occupied.
  • You can evaluate the performance of your entire show schedule by comparing game activity levels across different years, or different shows in the same year.

 

Analytics included with SocialPoint’s Interactive Meeting Solutions

Social Media Wall & Hub Analytics Dashboard

Analytics - Social Media Wall

What it tracks:

Our Social Media Wall comes with built-in analytics, including a continuously updated chart that shows you all kinds of metrics about your event’s activity on Social Media.  It includes:

  • How many tweets and photos and videos were created using the event’s hashtag.
  • Histogram that graphically charts the social media activity by date and time across your event, so you can see high and low activity points.
  • Counts of shares via Twitter, Instagram, and if you host a private event and want to track it, even across SMS and MMS.

How it helps you:

  • You can share the analytics charts and detailed data with your boss or event sponsors, who will love having proof of the level of engagement and interactions.
  • You can make changes to your meeting design based on what you learn from the social media analytics, creating more “Instagrammable” moments or podium calls to action to encourage people to move from 1 or 2 participant activities each to 4 or 5 each.

 

Audience Response System App Analytics Dashboard

Audience Response Systems - analytics reports measure results

What it tracks:

Our Audience Response App helps you keep track of the overall engagement and the topics of most interaction.  It includes:

  • How many times meeting attendees asked a question, responded to a discussion or poll, or took a survey.
  • Counts of audience response across all the same metrics, but broken out by each session or activity you hosted

How it helps you:

  • You can share the report with your boss or event sponsors, who will love having proof of the level of engagement and interactions.
  • You can view the detailed answers and feedback from your event attendees (not shown here) to guide your organization’s decision making
  • You can also export individual attendee’s responses by session and provide that feedback to the speakers and presenters.

When you are initially considering an interactive trade show game or meeting app with SocialPoint you are understandably more focused on improving your attendee counts and engagement.

Yet, once the event is over, you’ll be very happy to have these visually clear analytic reports and deep dive data exports to share your success and provide insights into how to be even more successful at your next event.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, and boost audience engagement with our interactive meeting apps, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and engagement

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

SocialPoint Game Recommendations
Lower sophistication attendees & booth staffers
Higher sophistication attendees & booth staffers
Smaller/Inline booth space
Game recommendations:

Game recommendations:

Larger/Island booth space
Game recommendations:

 

Game recommendations:

Here’s the details on our game recommendations:

1. Low sophistication attendees/booth staff, smaller/inline booth

Small trade show booth game choices kiosk based game

Trade show game recommendations:

Why these games fit this situation best:

  • You expect your booth staffers won’t be willing or able to host a more complex in-booth activity, or that your attendees are more about immediate excitement and fun than being driven to prove how smart they are.
  • If you are concerned about your booth staff handling a digital game, the Digital Fishbowl and Instant Win are especially easy to manage. These games also gather contact data and save it to the cloud when remote booth staffers won’t provide leads back to you.
  • In an inline booth space, these 3 games can take little of your precious space yet add excitement. These 3 games also cost less, so it’s easier to afford for your smaller shows.
  • If you are relying more on the digital game than your booth staffers to collect lead data, and you choose the Virtual Prize Wheel, you want the iPad version that attendees self-enter their contact and qualifying info.

2. High sophistication attendees/booth staff, smaller/inline booth

Trade show game choices for inline exhibits

Trade show game recommendations:

Why these games fit this situation best:

  • You have booth staffers that are willing and able to manage the multiple prize offering scenario with a Virtual Prize Wheel, whether you or another marketing team member are there or not.
  • If you have more capable booth staffers you trust to gather lead contact data in other methods, and you want more excitement in your booth, then consider setting up your Virtual Prize Wheel with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button. That creates more desire to play and excitement.
  • Challenge Bar Trivia works well to engage more sophisticated audiences in larger inline booths that are 10 x 20 or wider, as there is more room to play the game on iPads, show the Leaderboard of top scoring players, and have room for capable booth staffers to interact with players who need help answering questions.

3. Low sophistication attendees/booth staff, larger/island booth

Delta Vacations 5 ipads Virtual Prize Wheel trade show game

Trade show game recommendations:

Why this game fits this situation best:

  • In a larger booth space, it matters less about your booth staffers’ ability to manage a Virtual Prize Wheel, as you or another marketing team member will likely be attending the show to manage handling the prizes.
  • Even in a larger booth, the Virtual Prize Wheel appeals better to attendees that want immediate excitement and fun than being driven to prove how smart they are.
  • In an island booth your game can take up more space. Our Virtual Prize Wheel can be set up on multiple iPads for many people to play at once, or with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button.

4. High sophistication attendees/booth staff, larger/island booth

Trade show game choices for island exhibits

Trade show game recommendations:

Why these games fit this situation best:

  • Challenge Bar Trivia requires the most space, so it’s best in an island exhibit. Not only does the game use iPads for players, but it feeds an attention-getting Leaderboard on a separate flat screen monitor.
  • Attendees from more professional or educated industries and job positions love to demonstrate their knowledge by playing our trivia game customized with your brand and questions. These attendees tend to also be more valuable leads, worth investing more to capture and engage.
  • Challenge Bar Trivia is our most popular – and expensive – game. Exhibitors get better value using our Trivia game in an island booth where they can set up multiple iPads for players – often from 5 to 9 iPads, and sometimes even more.
  • Virtual Prize Wheel can also work with sophisticated audiences in island booths but will generate less engagement and education than Challenge Bar Trivia.

We have happy repeat clients that have figured out these potential game choices.  Rather than only using one SocialPoint game, they vary their choices among multiple SocialPoint games, taking into consideration their booth staff, show audience type, and booth size.

I hope this helps you better understand which of our games will best help you achieve your trade show marketing goals.  We want you to have a successful event and get the best value for your marketing investment.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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SocialPoint’s Digital Fishbowl Wins Buyers Choice Award at EXHIBITORLIVE 2018!

SocialPoint wins Buyers Choice Award at EXHIBITORLIVE 2018

SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!

Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:

  • “This really is an all-in-one system that allows exhibitors to gather leads, issue a survey, and incorporate a game.”
  • “I love that unlike a traditional fishbowl, it bypasses a staffer having to enter lead information manually.”

Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award

It was a common sight to see all our booth staffers in conversation with an attendee while our neighboring exhibitors were mostly empty. At one point we had 13 attendees in our booth wanting to talk to our 4 staffers!

What EXHIBITORLIVE 2018 attendees want

In hundreds of conversations, these major trade show exhibitors and their exhibit houses repeatedly told us:

If these sound like conversations you’d like to have with us, click here to set up a meeting!

Prize winners!

We also had happy winners in our booth, who won major prizes such as 3 Bose Noise Cancelling Headphones and an Apple Watch!  We had prize winners for all 3 of our games we showed at EXHIBITORLIVE – Challenge Bar Trivia, Virtual Prize Wheel, and Digital Fishbowl.

ExhibitorLive 2018 Prize Winners

We were excited to meet face-to-face with so many fellow trade show marketers, and to confirm that we’ve designed our products – and company – in a way that truly helps exhibitors succeed.

If you’d like to see more about how you can drive more booth traffic (and provide end-to-end lead management) with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

 

 

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Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

get a customized interactive trade show game in only two weeks

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

So, in just 2 weeks’ time (rather than 12 to 16 weeks with custom programming), we can deliver to you a fun, interactive game that is customized around your brand images, colors, logo, content, prizes, and marketing messages – a game that will boost your booth traffic, lead counts, sales, and ROI.

Faster, Better, Cheaper Interactive Trade Show Games

Our configurable suite of interactive trade show games is not just faster, but also delivers a better product at a lower cost:

  • Not only a shorter time frame, but less of your time wasted going back and forth defining and negotiating game features that we already have in the bag.
  • A lower overall price, because you aren’t paying for custom programming. Our games can cost 75% to 90% less.
  • More features, because you get all the cool features we’ve built into the system over the past few years, features you would likely not ask for, nor pay for just for yourself.
  • Peace of mind, because there’s less risk of a crash or bug with our stable platform than with barely-debugged custom software.
  • Such an easy-to-use game platform, that you can set it up yourself at the show without the need for an on-site technician. (Don’t worry, we will still train you how to do it before you go). We recently had a client set up 17 game screens for one event by themselves.
  • Performance analytics reporting, including a dashboard that shows you how much your games were played, and when. Great for seeing your results, and reporting to management.
  • A free companion app, our Lead Manager app, that you can use to gain end-to-end lead management, gathering leads from our games, our enhanced cloud-sourced contact and company profile data, and from your booth staffers.

So, don’t despair if you thought you had run out of time to get a great, traffic-building activity for your next trade show – you probably haven’t run out of time! We can work with you in a matter of days to get your game or contest set up with your brand, your content, and your marketing strategy. And you will have more traffic in your booth than you thought possible.

If you’d like to see more about how you can drive more booth traffic (and provide end-to-end lead management) with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

Designing your island trade show exhibit to host all phases of your clients buying cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

Spaces and activities for early-phase buyers:

  1. Interactive Games: Our clients use our games to attract more booth traffic, and then after a short discussion, escort the game players to the most appropriate place in the booth based on where they are along the buying cycle.
  2. Large Group Presentations: Exhibitors use a theatre-style presentation to groups of 5 or 10 or more attendees at one time.  These are broad overview presentations to help inform early-stage buyers what are the main ways their company solves client problems.

Spaces and activities for middle-phase buyers:

  1. Product Demo Stations: Buyers who are past the point of general info want to see that your product can do what you say it can, and so product demo stations are a mainstay in many island trade show booths, especially for manufacturers and tech companies.
  2. Small Meeting Spaces: Attendees who are more interested than those sitting in a theatre get one-and-one time with booth staffers who answer their individual questions and make personal presentations based on specific needs.

Spaces and activities for late-phase buyers:

  1. Conference Rooms: Private meeting spaces are reserved for buyers who are ready to sign a deal, deserving the privacy and honor of a quieter, intimate room.  Conference rooms are also used for existing client and partner meetings away from prying eyes.
  2. Hospitality: Existing clients are treated like family, and given special treatment that includes comfortable seating with food and drinks (although in European and Latin American exhibits, more people are likely to get treated this way).

As an example, they may divide up their island exhibit for these 6 areas in this way:

Designing your exhibit to host all phases of your clients buying cycle

By creating spaces to allow for interactions with your booth visitors who are at the various stages of their buyer’s journey, you can be a great host to all attendees, no matter how far along they are towards a purchase.

Even better, by using our games to drive more booth traffic, you get more visitors – at every phase of the buying cycle:

Designing island trade show booths to host all phases of your clients buying cycle

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Visit SocialPoint at EXHIBITORLIVE 2018 Booth #653 To See, Play & Win Interactive Trade Show Games

SocialPoint interactive trade show games in action

If you are attending EXHIBITORLIVE 2018 in Las Vegas from February 25th to March 1st, 2018, we’d love to see you there!  Stop by our booth and:

  • Experience for yourself the crowd-drawing power of our digital games!
  • See powerful interactive games you can get customized 14 days, not 14 weeks!
  • See our beautiful digital screens customizable to your brand and logo!
  • See which games are best for your big island booths and which work best for smaller regional show inline booths
  • Discover how our games also capture, convince, qualify, and report your trade show leads!

Play To Win Big Prizes!

Prizes for ExhibitorLive 2018 SocialPoint booth number 653

  • Enter to win big prizes like Bose Noise-Cancelling Headphones & an Apple Watch!
  • Ask for your Show Special $250-off coupon for a new trade show game!

Here’s Where You Can Find Us On The Showfloor In Booth #653:

ExhibitorLive 2018

Map to SocialPoint booth number 653 at ExhibitorLive 2018

Meet Us At The Show!

We would love to demonstrate how our suite of interactive trade show games help boost booth traffic, plus capture, qualify and fulfill leads. We hope to see you there!

 

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How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

trade show lead cycle 5 steps

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

  1. Attract
  2. Capture
  3. Convince
  4. Follow-Up
  5. Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

2. Capture trade show leads

Once you have attendees in your booth, you want to gather contact and qualifying information about them.  Our games do that in 3 ways.  First, attendees supply very basic contact info (name, email address) and answer a survey question or two to play a game. Second, if you are using our free add-on Lead Manager app, your booth staffers can access attendee lead info started on our booth games, and then add more qualifying info. And third, thanks to our revolutionary enriched data with our Lead Manager app, you get attendee’s social media and company profiles, so you have even more info about your leads.

3. Convince trade show leads

Just because you’ve stopped and identified a lead, it doesn’t mean you’ve convinced them that your company is a potential vendor. This is where our Challenge Bar Trivia Game excels.  While attendees are having fun playing our trivia game, they are actually learning insights and factoids about what makes your company a better choice, or what other products you offer.  You get higher quality leads as a result.

4. Follow up trade show leads

The lead data gathered by our booth games is fully exportable into Excel files that you can then import into your CRM system for both marketing fulfillment and sales follow up.  You can include qualifying questions attendees answer before they play the game that allow you to rate their lead quality and escalate lead follow up activities. Or, by using our Lead Manager app, your booth staffers can send lead fulfillment emails from their smart phones, and attach your digital brochures – while still on the show floor!

5. Report trade show leads

Our SocialPoint creative suite of booth games all integrate with our game platform, which includes a robust set of analytics and real-time dashboards.  You can share these dashboard chart visuals and charts with your management team, or export the lead data to do further analysis before sharing.

From attraction to analytics, you can get extra value all the way through the trade show lead cycle with our interactive booth games.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Top 10 SocialPoint Trade Show Game Innovations of 2017

Top 10 SocialPoint Trade Show Game Innovations of 2017

2017 has been a banner year for new and improved trade show games produced by SocialPoint.  We’ve added significant features to all our existing products, and introduced new products that give our clients greater choice and more benefits.

Here are the top 10 innovations in 2017 to our creative suite of interactive trade show games:

1. Timed Trivia Game:

We added the capability to our Challenge Bar Trivia Game to set the total time that attendees get to play.  Usually exhibitors limit attendees to 60 seconds to answer as many questions correctly as they can. This was asked for by clients who wanted to get more attendees through their booth.  Now clients can set up our Trivia game 4 ways: as Timed Trivia, 3 Strikes and Your Out, have attendees compete head to head in our Versus game, or our next innovation:

2. Online Trivia Game:

For a long-time client we made a hybrid Trivia Game that both in-person and online attendees could play at the same time. Over 1,500 attendees played more than 3,500 Trivia games and answered over 55,000 questions!

3. Real-Life Button for Our Virtual Prize Wheel:

A client requested that we allow an attendee to start our Virtual Prize Wheel spinning by hitting a big, real button. We did, and it was a big success.  Attendees love the satisfying feel of mashing that real button, which created excitement and drew even more booth traffic.

4. The Game Guide:

To help exhibitors more quickly understand how to get the full potential value from trade show games, we published 52-page e-book called The Game GuideClick here to get your free copy.

5. Digital Fishbowl:

Our clients asked us for an even easier-to-administer trade show game, so we introduced this fall the Digital Fishbowl.  The fishbowl is a common sight in trade show booths, but with the Digital Fishbowl exhibitors get all the lead data entered for them by attendees, plus a more modern image customizable to their brand.

6. Instant Win Game:

This second new game is also easy for exhibitors and attendees. Instant Win Game players find out if they win the grand prize immediately.  Exhibitors get more booth traffic and an exportable list of leads, including the more qualified leads.

7. Lead Manager App:

Our Lead Manager App was our most important innovation of 2017. This solution allows an exhibitor to push the leads from our interactive trade show games onto their booth staffer’s phones. Booth staffers can further qualify leads with checkbox questions, notes, 1 to 5-star ratings, and even capture a picture of the attendee’s business card.

8. Lead Manager Update:

When we launched the Digital Fishbowl game, we also added significant new features to the Lead Manager app.  First, enhanced data: now exhibitors can get access to attendees’ company profiles and social profiles when attendees provided their email address. And, booth staffers can fulfil leads right from the booth with pre-planned email templates that include the exhibitor’s digital documents.  These new features work with all SocialPoint games.

9. Social Media Wall:

While we already have many cool visual effects in our Social Media Walls, we added new social message frame shapes such as a Polaroid photo, and new image backgrounds, for specific kinds of events.

10. SocialPoint Platform Simplification:

As part of our Partner Program, we improved the SocialPoint platform to make it easier and more process-driven, to allow our Partners to configure their clients’ games by themselves.

This past year we added new products and made significant improvements to our existing products.  As you can see, often our innovations are client-driven.  When we hear enough clients asking for a new feature, we not only create it, we make it available for our future customers, too.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.