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7 Reasons To Choose Your First Show To Try Our Interactive Trade Show Booth Games

7 reasons to pick your first show to try out our interactive trade show booth games

Are you ready to rumble?  Because not everyone is, at least not right away.

Most potential clients that contact us for the first time already have a specific show they want to use our interactive trade show booth games at. But a good number also are just doing research on promotional activities to boost their trade show results. They like our games, but now need to choose their first show to use them.

If you’ve reached the conclusion that our games will help your better achieve your trade show goals, but have yet to pick a show to try them out, here are 7 reasons that have motivated our other clients:

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Win The Game of Phones: Now Your Meeting Attendees Can Play Trivia On Their Smart Phones!

Audience Response App now includes Trivia game for events and meetings

Now that our SocialPoint Challenge Bar Trivia Game is available in our Audience Response App, you can win the battle for attendee’s attention, by giving them a fun experience on their smart phones!

How does adding Trivia to the Audience Response App work?

Now you can add trivia to your event flow and push the game to attendees’ phones in the same way that you push polls, word clouds, discussion topics and much more. Attendees play our “three-strikes” game answering as many questions correctly as they can.

Their scores will appear on the leaderboard that is shown on the big screen in the room or in hallways around the venue. The major visibility of the leaderboard drives huge competitiveness – and attendee participation.

4 Times When You Should Buy Your SocialPoint Trade Show Game On An Annual Plan

trade show calendar annual SocialPoint trade show game pricing

Recently SocialPoint added annual pricing to our interactive trade show games. We realized that there are 4 common situations where an annual plan makes better sense, because it lowers costs and eases workloads.

You might want to consider buying or upgrading to an annual plan on your SocialPoint trade show game if one or more of these 4 situations apply to you:

1. You want to lower the per-show cost on your SocialPoint trade show game

Because getting a SocialPoint trade show game customized for your first event is the most labor-intensive, your first event costs the most.  Upgrading from the First Event price to an Annual Plan (with the same configuration) costs an additional $3,000.

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How Fun Tradeshow Games Achieve Serious Marketing Results

Fun tradeshow games

Tradeshow games will make your booth a fun place to be on the business-like tradeshow floor.  But just because your attendees are having fun doesn’t mean you’re being silly on the company dime.  Quite the opposite!

Tradeshow games help you achieve serious marketing and sales goals, increasing the return on your marketing investment:

Tradeshow games help increase awareness of your brand

While tradeshows are a fantastic place to get your company brand in front of thousands of potential buyers – guess what – there are hundreds of other companies who had the same thought, and they are doing everything they can to get attendees’ attention.

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REGIONAL SHOWS: Fix Broken Lead Management and Measurement at Regional Trade Shows

Broken Regional Trade Shows Lead Capture Lead Management ROI Measurement

When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:

Regional trade shows broken lead capture lead management ROI measurement

Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.

Regional Show Challenges & Digital Fishbowl Solutions         

1st Challenge: Field Sales Reps Not Forwarding Leads

When you “volunteer” your remote field sales reps to staff your booth at regional shows, they reluctantly participate.  Hey, it’s not really their job, but for most companies their sales reps are their best choice for engaging with local attendees.  It’s just that those salespeople will often not have your sense of urgency to get any leads they take back to you.

Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

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SocialPoint’s Digital Fishbowl Wins Buyers Choice Award at EXHIBITORLIVE 2018!

SocialPoint wins Buyers Choice Award at EXHIBITORLIVE 2018

SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!

Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our free Lead Manager app when badge scanners are not available:

  • “This really is an all-in-one system that allows exhibitors to gather leads, issue a survey, and incorporate a game.”
  • “I love that unlike a traditional fishbowl, it bypasses a staffer having to enter lead information manually.”

Here’s our team celebrating in our booth (we’re a Minnesota company so this is how we show our excitement):

SocialPoint team at EXHIBITORLIVE 2018 celebrates winning Buyers Choice Award

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Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

get a customized interactive trade show game in only two weeks

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

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Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

Designing your island trade show exhibit to host all phases of your clients buying cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

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