SocialPoint Digital Solutions for Events Blog

Yes, You Have Enough Time To Get A Customized Interactive Trade Show Game!

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks. It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game! That’s because we built a suite of interactive games on an easily customizable software platform.

Posted on 13 Feb 2018
By Samuel J. Smith
In Games, Trade show

Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.

What we’ve heard from our clients is that by adding our games, they get many, many more people into their island trade show exhibit, and which then produces larger visitor counts, all along the buying cycle.

Several of our largest clients have followed this buying-cycle exhibit design strategy, dividing their exhibit into up to 6 different areas:

Posted on 6 Feb 2018
By Samuel J. Smith
In Design, Games, Trade show

Visit SocialPoint at EXHIBITORLIVE 2018 Booth #653 To See, Play & Win Interactive Trade Show Games

If you are attending EXHIBITORLIVE 2018 in Las Vegas from February 25th to March 1st, 2018, we’d love to see you there! Stop by our booth and:

Experience for yourself the crowd-drawing power of our digital games!

See powerful interactive games you can get customized 14 days, not 14 weeks!

See our beautiful digital screens customizable to your brand and logo!

See which games are best for your big island booths and which work best for smaller regional show inline booths

Discover how our games also capture, convince, qualify, and report your trade show leads!

Posted on 29 Jan 2018
By Samuel J. Smith
In Games, Trade show

How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

Attract
Capture
Convince
Follow-Up
Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

Posted on 13 Jan 2018
By Samuel J. Smith
In Games, Trade show, Trade Show Lead Capture

Top 10 SocialPoint Trade Show Game Innovations of 2017

2017 has been a banner year for new and improved trade show games produced by SocialPoint. We’ve added significant features to all our existing products, and introduced new products that give our clients greater choice and more benefits.

Here are the top 10 innovations in 2017 to our creative suite of interactive trade show games:

1. Timed Trivia Game:

We added the capability to our Challenge Bar Trivia Game to set the total time that attendees get to play. Usually exhibitors limit attendees to 60 seconds to answer as many questions correctly as they can. This was asked for by clients who wanted to get more attendees through their booth. Now clients can set up our Trivia game 4 ways: as Timed Trivia, 3 Strikes and Your Out, have attendees compete head to head in our Versus game, or our next innovation:

Posted on 10 Jan 2018
By Samuel J. Smith
In Games, News, Trade show, Trade Show Lead Capture

Debunking The Myth of 100% Attendee Participation in Events

“I want 100% of the attendees to participate in this activity!”

It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.

Posted on 7 Jan 2018
By Samuel J. Smith
In Audience Response, Event Technology Solutions, Interactive Meetings, Interactive Meetings ebook

Why You Need To Make Time For Audience Engagement

Not including time for audience engagement in your events and presentations might have worked in the past, but today’s audiences have higher expectations of being involved with learning and interacting. So, you need to make the time! Just consider how audiences have become more hands-on in reaction to major recent changes:

20 years ago – Internet searches and YouTube videos:

About 20 years ago Amazon.com was created, kind of when the Internet got really popular. Today, when my friends or my brother and I have an argument about who’s the best sports athlete we don’t just guess – we Google search it to see who is right. And, we Google it on our smart phones. You probably do that, too. And when I need to fix the dishwasher, rather than call a plumber, I go on YouTube to find videos. You probably do that, too, and so do your audiences. Do-it-yourself videos have changed your attendees’ behavior.

Posted on 26 Dec 2017
By Samuel J. Smith
In Audience Response, Event Technology Solutions, Interactive Meetings, Interactive Meetings ebook

5 Ways to Create Audience Participation in Presentations

How many presentations have you attended that could have been delivered more effectively as an email?

You know the drill.

The speaker unleashes a tidal wave of PowerPoint slides with graphs and charts going every which way. It’s hard to pay attention. They rarely ask questions or solicit feedback to involve the audience. To add insult to injury many speakers will read the slides.

That’s bad. Really bad.

You don’t have to be that person! Follow the suggestions below to get your audience involved and help them pay attention to you!

Posted on 22 Dec 2017
By Samuel J. Smith
In Audience Response, Event Technology Solutions, Interactive Meetings ebook

Successful Interactive Trade Show Games In A 10 x 10 Foot Booth

When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.

That’s why adding an interactive trade show game to even your smallest booths makes a lot of sense.

Even in a 10 x 10 booth space, your game needs to reflect your brand, engage your target market, and advance your marketing goals. However, there are specific issues to including an interactive trade show game to your 10 x 10 booth. Here are those issues, and how to ensure your interactive game is a success:

Posted on 15 Dec 2017
By Samuel J. Smith
In Games, Trade show, Trade show promotions

Faster Trade Show Lead Follow Up: 6 Tips For Better Results

Why should you follow up on your trade show leads fast? Because if you don’t, your chances of winning the sale plummet drastically. According to InsideSales.com, 35–50% of sales go to the vendor that responds to leads first!

That means if you contact your leads second, third, fourth, fifth, sixth or later, you are fighting over 50 to 65% of the pie with all the other potential vendors – except for the first responder!

So, what can you do to ensure you have fast trade show lead follow up?

Posted on 5 Dec 2017
By Samuel J. Smith
In Games, Trade Show Lead Capture