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10 New Ways to Visualize User-Generated Content with Event Technology

Socialpoint Social Media Wall Hub

Mobile devices and social media technology makes it easy to create attendee engagement experiences in our events.

You can capture polls, votes, surveys, ideas, questions, photos and much more through event apps, audience response apps, social media, SMS, tablet activations and much more.

In return, there are many fun, animated displays that will display user-generated content in real time back to the audience.  Here are 10 user-generated content visualizations that will forever change the way you use event technology to show user-generated content at your events.

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What’s the Marketing Purpose of a Social Media Wall in A Trade Show Booth?

A 10 foot trade show booth includes a social media wall

Social Media Walls are big digital monitors that show a constantly-updated stream of filtered social media activity about an event. They were originally invented for special events, to give attendees a way to see the pulse of the event, keep up to date with what’s going on, and visualize the event’s energy.

Other benefits of Social Media Walls at events include:

  • Recognize and honor the most active and interesting event participants
  • Incentivize more social shares to help promote the event, both on and offsite
  • Promote more learning and networking
  • Enhance the modern image of the event and its host (be it an association, media company, or corporation)
  • Provide instant analytics about the size and changes of social shares about an event, especially during important moments such as keynote speeches

IBM at SXSW Social Media Wall

Social Media Walls are now being used by more and more trade show exhibitors, because they bring some of those same benefits, but also many new benefits to the individual exhibitor:

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How Trade Show Game Leaderboards Drive Repeat Booth Visits

trade show booth visitor points to her name on a trade show trivia game digital leaderboard

How does a digital trade show game leaderboard drive more repeat traffic to a trade show booth?

It’s all about people — proud, competitive people – who like to win, be seen as winners, and stay on top.

This is what a digital trade show game leaderboard looks like:

digital leaderboard for trade shows and events

Thousands of people have stopped in a trade show booth to play our digital games such as the Virtual Prize Wheel or the Challenge Bar Trivia Game, drawn in by the visuals and the crowds of excited players.  Those games are very popular, and do a great job of bringing in people to the booth the first time.

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Using Digital Trade Show Games As An Icebreaker With Attendees

digital ice breaker for trade showsEver seen a trade show attendee give your booth staffers the cold shoulder?  Maybe you just need something to break the ice.

Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation.  They just want to avoid getting pounced upon by an overzealous booth staffer.

It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.

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How to Drive Trade Show Booth Traffic with Interactive Technology

trade show games bring in more booth traffic

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

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8 Content Ideas for the Screens in Your Trade Show Booth

Digital flat screen monitors in your trade show booth.jpg

If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.

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Spin To Win Virtual Prize Wheel That Captures Leads

SocialPoint Virtual Prize Wheel IBM Conference

Everybody – and I mean everybody – loves to spin the prize wheel.

Our virtual prize wheel is no exception.

Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.

What is the virtual prize wheel?

The Virtual Prize Wheel is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win free prizes. Which drives higher lead counts for exhibitors!

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