As a Sales or Marketing leader, you know that sales kickoff meetings (SKOs) present a unique opportunity to set goals, teach the team critical new skills, and build camaraderie. 

Gamifying your Sales Kickoff meeting creates a fun opportunity to engage your attendees around your event content and change behavior. 

The friendly competition will help your easily distracted reps focus. Individual and team leaderboards will provide them with recognition and bragging rights.

Drawings and instant rewards will help those in the middle of the pack stay engaged. 

How do you use games and gamification to achieve your SKO objectives? 

At Athletico Physical Therapy, newly-graduated physical therapists treat patients with orthopedic and other issues that require physical therapy. To find those new grads, Athletico and its new partner company, Pivot, need a strong recruitment program. Formerly of Pivot, and now Athletico’s Assistant Manager of Clinical Advancement, Trish Herford develops a continuing education group for physical therapists to help them improve their clinical excellence. Athletico provides courses, training, mentorships, and leadership opportunities to support therapists’ budding careers.

The American Physical Therapy Association (APTA) Combined Sections Meeting (CSM) — the largest physical therapy conference — is teeming with physical therapy professionals. While there, attendees have access to many continuing education courses, opportunities for innovation and collaboration between companies, as well as product testing and integration.

So, Athletico/Pivot hosted a recruitment booth at the 2023 CSM in San Diego. It’s where 14,000 physical therapists, physical therapy students, and vendors go to sell products or services to a physical therapy group. The 4,000 students who attended could access many continuing education courses and opportunities for innovation and collaboration between different companies. 

Wandering trade shows to have your passport card stamped is like playing with a kid who jumps out to surprise you. The kid keeps doing it so much that you expect it and get bored with feigning surprise. Then the kid wonders why you don’t find it fun anymore. And you’re both annoyed with each other.

That is because it’s expected. It’s the norm. It doesn’t surprise and delight.

Most trade show passport games are pretty standard. The big shock is actually winning something from the drawing that filling your passport card qualifies you for. So, it doesn’t matter what you call it — Bingo, Treasure Hunt, or whatever — the game’s mechanics are still the same (and predictable).

Photos capture the magic of team building in scavenger hunts. Our photo gallery displays bring together all of those individual moments and turn them into a shared experience. 

SocialPoint’s new and improved Post-a-Pic feature makes it easy to capture those photos and turn them into a shared experience during your scavenger hunt recap and awards ceremony. 

Share the photos on a monitor or projection screen, or put them on your website. Or do both!