Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.
Brand-building in the face-to-face, 3D trade show environment can go far beyond just showing your logo. From the style of your booth architecture, to the tenor of the giveaways, to the attire of your booth staffers, it all makes an impression that affects how attendees perceive your brand.
In the experiential space of exhibitions, interactive trade show games can help enhance and update your brand’s perception in multiple ways: