On Facebook recently, a friend of mine shared a photo of a conference room that made me cringe. It was a ballroom filled with tan chairs in rows.
I felt sorry for the 600 people who were going to be stuffed into those uncomfortable chairs in rows for hours on end listening to somebody ramble through 130 slides.
Contrast that with a friend of mine who is the VP of Marketing for a Manufacturing company. He is responsible for his annual sales meeting and wanted to pump up the energy in the room. He wanted cheering, excitement, and energy.