Most of us are familiar with the way Social Media has affected our lives, our businesses and the way we’ve come to communicate. Brands, big and small, are taking advantage of the reach and credibility that a simple Tweet or Instagram post has when people see a branded message from someone they know in their own network. It is what unifies us to stand behind (or in some cases avoid) a cause.
In any event, Social Media gets us pumped up and causes us to form sincere attitudes and opinions. (One picture of a sad puppy in need of a home and I’m ready to sign the adoption papers!)