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How to Drive Trade Show Booth Traffic with Interactive Technology

trade show games bring in more booth traffic

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

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5 Valuable Benefits Many SocialPoint Game Clients Discover Only AFTER Their First Trade Show

Happy trade show game clients

Ever have a friend that was so attractive, it took a while for you to realize what a great listener they were, too?

We know what that’s like.

Our new customers are usually so excited about getting more booth traffic, taking more leads, and looking more fun and high-tech with our trade show games, that they often overlook many of the other significant advantages they receive from working with us.

But after a few more shows, we regularly hear how they also value these 5 other benefits they receive from using our interactive trade show games:

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8 Content Ideas for the Screens in Your Trade Show Booth

Digital flat screen monitors in your trade show booth.jpg

If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.

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Turning Attendees into Active Participants Just Got Easier with SocialPoint

SOCIALPOINT AUDIENCE RESPONSE

New and improved SocialPoint Audience Response App, plus new engagement displays make it easier than ever to “Google the Audience” and tap into the wisdom of the crowd. 

Every 4-6 weeks, we make improvements to our SocialPoint Audience Engagement platform.  In May, we rolled out a Virtual Prize Wheel for trade show booths. Today, I am excited to share that we made several wide sweeping improvements to our Audience Response Solution.  These updates make it easier for speakers, facilitators and CEOS to “Google the Audience” and tap into the wisdom of the crowd.

Here are some of the improvements.

(1) New and Improved Mobile App:

Our new web based app looks and feels more like a native app, but it can work in your browser or saved as an icon on an iPad or iPhone. The app is fully brandable, configurable and customizable to your event themes.

Spin To Win Virtual Prize Wheel That Captures Leads

prizewheel-pulse

Everybody – and I mean everybody – loves to spin the prize wheel.

Our virtual prize wheel is no exception.

Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.

What is the virtual prize wheel?

The Virtual Prize Wheel is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win free prizes. Which drives higher lead counts for exhibitors!

The Key to Choosing the “Right” Social Media Wall Content

Social Media Wall | Live Social Media Feed Content

You’ve got your event budget approved.  You’ve ordered your flat screens and custom monitors.  You are set for social media display success!  Just one minor detail.  What are you going to put ON those screens?

More often than not – we see people trying to make the social feeds on the screen look like a giant iPhone. And, in our opinion – it just doesn’t work for events.

Here’s why.

(1) Events are branding opportunities. Your digital screens and décor need to work together to promote the brand. Social media is visual today. Usually more than ½ of the content is photos anyway. A big giant iPhone of Twitter text content does not really get the job done.

Block Trolls! 5 Tips for Moderating Social Media at Events

This is likely NOT what you had in mind when you talked your boss into using a Live Social Media Feed at your event!

We recently wrote a blog post highlighting the Top 4 Event Social Media Wall Must Haves.  One of our main points was that live social media feeds are a great way to let attendees participate real-time and feel “a part of the conversation” at events.

Great in theory, but what happens when the “freedom of speech” that we hold so dear, shows up in the form of a crazy jumbo-sized social media post on your event wall?  As you know, anyone and everyone at an event can share their thoughts – right, wrong or just plain inappropriate.

7 Things We Are Thankful for in 2014 – It’s the Little Things that Count

It’s time to start packing up the kiddos up in the family truckster to head down the road toward your holiday destination.  Right about now, you are likely hit with that familiar sense of sentimental reflection that Thanksgiving brings. As we count our blessings, it’s easy to forget to appreciate some of the “little things” that consistently make our lives better in big ways.

Here are our Top 7 Life-Saving Event “Thankfuls:” Social Point | Digital Event Solutions Social Point | Event WiFi Solutions Social Media Ideas for EventsSocialPoint | Mobile Event Marketing Photo Sharing Solutions | SocialPoint Events Trade Show Game Ideas | SocialPoint Digital SolutionsDigital Solutions for Events | Interactive Meetings Happy Thanksgiving from all of us at SocialPoint and Interactive Meeting Technology. What are you thankful for this year?  Share the love at: #HappyThanksgiving or @IMTSocialPoint

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The Secret Formula for Getting Social Media Walls “Right”

Social Media Event Walls

Most of us are familiar with the way Social Media has affected our lives, our businesses and the way we’ve come to communicate. Brands, big and small, are taking advantage of the reach and credibility that a simple Tweet or Instagram post has when people see a branded message from someone they know in their own network. It is what unifies us to stand behind (or in some cases avoid) a cause.

In any event, Social Media gets us pumped up and causes us to form sincere attitudes and opinions.  (One picture of a sad puppy in need of a home and I’m ready to sign the adoption papers!)

Creating “Warm & Fuzzy” Brand Advocates with Photo Sharing

Event Photo Sharing

You do it.  I do it.  We all do it.  There’s really no shame in it, so why deny it?

We are obsessed with taking photos and videos!  (Why is it that saying that always sounds just a little creepy?)  Maybe even more than the actual act of taking them, we are obsessed with sharing them with others Online.

Where does this incessant need to capture and share the events of our day-to-day lives come from?

I’m not naïve enough to believe that my life is so interesting that people sit around all day waiting for me to upload my next Facebook pic or YouTube video.

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