Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation. They just want to avoid getting pounced upon by an overzealous booth staffer.
It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.
Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.
And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.
Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:
If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.
According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen. That’s probably because they don’t know how easy it is to create content that will go beyond websites and PowerPoint and generate more leads and sales.
Everybody – and I mean everybody – loves to spin the prize wheel.
Our virtual prize wheel is no exception.
Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.
The Virtual Prize Wheel is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win free prizes. Which drives higher lead counts for exhibitors!