There are many kinds of popular interactive games and contests you can do in your trade show booth. Almost all will create more activity and booth traffic, and help you gather more data about your booth visitors.
Yet, there are differences that are worth considering, so you can best meet your own trade show goals. After hundreds of events, here is what are the strongest advantages of 7 kinds of game and contests, plus some strategic advice on creating more successful activations.
1. TRIVIA GAMES: Attendees self-educate, self-qualify
My favorite thing about trivia games is that you get to teach people about your products and services: End of story! That’s the best thing about trivia games. Your booth visitors are self-educating themselves. Trivia games allow you to connect people to your products and services. So, you can talk to them about trends, you can talk to them about new features, new benefits, challenges you solve, your company history whatever you want and you are giving the person the opportunity to learn more about you while they play this game.