10 New Ways to Visualize User-Generated Content with Event Technology

Socialpoint Social Media Wall Hub

Mobile devices and social media technology makes it easy to create attendee engagement experiences in our events.

You can capture polls, votes, surveys, ideas, questions, photos and much more through event apps, audience response apps, social media, SMS, tablet activations and much more.

In return, there are many fun, animated displays that will display user-generated content in real time back to the audience.  Here are 10 user-generated content visualizations that will forever change the way you use event technology to show user-generated content at your events.

New Timed Trivia Game – and 2 More Useful Product Improvements

We’re proud to announce 3 significant updates to the SocialPoint suite of products. Our customers are constantly challenging us to improve our products by adding new customization options, new reporting options and improving the user experience.

Timed Trivia Game - New Product from SocialPoint

New Timed Trivia Game

We added a new timed trivia game in January, 2017. The timed game challenges players to see how many questions they can correctly answer in a short period of time. The game uses a new “winning streak” based scoring mechanism that awards the player more points for correctly answers multiple questions in a row.

What’s the Marketing Purpose of a Social Media Wall in A Trade Show Booth?

A 10 foot trade show booth includes a social media wall

Social Media Walls are big digital monitors that show a constantly-updated stream of filtered social media activity about an event. They were originally invented for special events, to give attendees a way to see the pulse of the event, keep up to date with what’s going on, and visualize the event’s energy.

Other benefits of Social Media Walls at events include:

  • Recognize and honor the most active and interesting event participants
  • Incentivize more social shares to help promote the event, both on and offsite
  • Promote more learning and networking
  • Enhance the modern image of the event and its host (be it an association, media company, or corporation)
  • Provide instant analytics about the size and changes of social shares about an event, especially during important moments such as keynote speeches

IBM at SXSW Social Media Wall

Social Media Walls are now being used by more and more trade show exhibitors, because they bring some of those same benefits, but also many new benefits to the individual exhibitor:

Meet SocialPoint At ExhibitorLive 2017 Booth 1812

Visit SocialPoint at ExhibitorLive 2017

Fun Booth, Big Results!

Have Fun, Win Prizes, & Test Drive SocialPoint’s Results-Boosting Digital Trade Show Games At ExhibitorLive 2017

  • Come mix business with pleasure at ExhibitorLive 2017!
  • Compete with your friends for “Top Dog” honors as you test your trade show knowledge!
  • Feel the rush of endorphins as you win prizes small and large!
  • Stave off trade show coma as you stagger though the hall!
  • Experience for yourself the crowd-drawing power of our digital games!
  • Salivate over our beautiful digital screens that are surprisingly easy to customize to your brand!

You could win this at ExhibitorLive! Win a Bose Bluetooth Mini Speaker!

Two lucky (or perhaps more skillful and smart than lucky) booth visitors will take home a brand-new Bose Bluetooth Mini Speaker!  It could be you, so come visit our booth and play to win! One prize for our Digital Prize Wheel game and one for the Challenge Bar Trivia!

See Our New Product, The Virtual Prize Wheel

SocialPoint Virtual Prize Wheel(It’s an Entry in the New Product Showcase contest!)

Attendees like to spin and win.  Exhibitors like to have happy attendees flock to their booth.  Sounds like a win-win situation.  Come see for yourself.  Take it for a spin.

Our Virtual Prize Wheel also automatically monitors your prize inventory so it doesn’t giveaway prizes that are out of stock.  It can be visually customized to your brand and brand colors.  It has detailed analytics that let you compare event performance, day by day, show by show, so you can find your own winners.

Why Digital Trade Show Games Make Better Promotions Than Other Alternatives

Digital trade show games make better trade show promotions

Exhibitors have a lot of choices when it comes to promotions at trade shows.  When they talk with us about the choices they are looking at, these are the choices they compare us to, again and again.  However, for reasons given below, those other choices tend to come up short compared to our digital trade show games.

1. Do no at-show promotional activity.

Too often, exhibitors default to not doing anything to draw more attendees into their booths.  These overworked marketers don’t have the time to put together – and execute – on a creative activity that separates them from the rest of the show.  So, they end up getting passed by during the show by equally busy attendees that only go to the exhibitors that catch their eye or did a good promotion.

How Trade Show Game Leaderboards Drive Repeat Booth Visits

How does a digital trade show game leaderboard drive more repeat traffic to a trade show booth?

It’s all about people — proud, competitive people – who like to win, be seen as winners, and stay on top.

This is what a digital trade show game leaderboard looks like:

digital leaderboard for trade shows and events

Thousands of people have stopped in a trade show booth to play our digital games such as the Virtual Prize Wheel or the Challenge Bar Trivia Game, drawn in by the visuals and the crowds of excited players.  Those games are very popular, and do a great job of bringing in people to the booth the first time.

Using Digital Trade Show Games As An Icebreaker With Attendees

digital ice breaker for trade showsEver seen a trade show attendee give your booth staffers the cold shoulder?  Maybe you just need something to break the ice.

Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation.  They just want to avoid getting pounced upon by an overzealous booth staffer.

It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.

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5 Tech Questions To Ask For Your Trade Show Booth At Each Show

5 questions about trade show technology to ask for your next trade show booth

It goes without saying, but here it is anyhow: It’s no longer your father’s trade show.

Sure, trade shows are still about face-to-face conversations with real, live humans. It’s still about pressing the flesh and building relationships. But most exhibitors now augment that valuable personal interaction with some kind of digital technology in their booth.

From mobile phones to tablets to flat screens and touch screens, exhibitors bring the same tech they use at home and work into the trade show arena.

5 Ways Our Trade Show and Event Customers Boost Results With Our SocialPoint Challenge Bar Trivia

Challenge Bar Trivia game for trade show games and interactionsOur SocialPoint® Challenge Bar Trivia platform gives clients several ways to easily collect valuable attendee data and engage their attendees in a fun activity. It works because everyone loves trivia.

Trade show clients are interested in the following:
• Driving higher booth traffic
• Generating more leads
• Capturing marketing follow-ups
• Teaching people about their products and services
• Get people to visit other stations in their booth

Internal meeting clients have different objectives:
• Create a fun team game
• Teach individuals about new products, policies, etc.
• Measure performance against learning objectives

How to Drive Trade Show Booth Traffic with Interactive Technology

trade show games bring in more booth traffic

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

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