Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows.
We’ve published our own version of that idea here, and
Savvy exhibitors know that exhibiting at vertical market shows can be the best strategy for improving trade show results.
These smart exhibitors understand which industries their most valuable customers come from – and then exhibit at shows were those valuable customers attend.
For example, if you sell a software product for professional
Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:
Have a fun, interactive booth with an activity that was quick and easy to play, to get more people into
In this increasingly tech-driven world, you may hear from colleagues who look at seemingly old-school trade shows and think, “Why should we continue to exhibit?”
Well, because trade shows continue to provide so much value to B2B marketers. Value that may be surprising at first glance.
So, in case you or someone
One of top three trade show goals for B2B marketers is to strengthen key relationships. And no relationship is more valuable than their relationship with existing customers.
Yet, most exhibitors put greater effort into generating as many badge scans as possible, rather than creating a pro-active plan to take full advantage
There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game. It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.
For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason
Interactive trade show games do a great job of driving more traffic to your booth. But they can also keep that larger crowd of attendees in your booth longer, too.
Here’s how two of our interactive trade show games increase attendee dwell time:
Challenge Bar Trivia: Play It Again, Sam
When your booth
Maybe you exhibit at trade shows to boost awareness. Or maybe your goal is to generate new leads.
But if your B2B company has been around for years, or you have considerable market share, your trade show goal may be all about maintaining and expanding your sales with your existing customers.
Want to know what it takes to create an effective trade show marketing campaign? So do we.
So, this Fall we asked experts at Exhibit Houses to share their opinion on trade show marketing and technology, and they provided many insights and surprises (see the full Exhibit House survey report here).