At Athletico Physical Therapy, newly-graduated physical therapists treat patients with orthopedic and other issues that require physical therapy. To find those new grads, Athletico and its new partner company, Pivot, need a strong recruitment program. Formerly of Pivot, and now Athletico’s Assistant Manager of Clinical Advancement, Trish Herford develops a continuing education group for physical therapists to help them improve their clinical excellence. Athletico provides courses, training, mentorships, and leadership opportunities to support therapists’ budding careers.
The American Physical Therapy Association (APTA) Combined Sections Meeting (CSM) — the largest physical therapy conference — is teeming with physical therapy professionals. While there, attendees have access to many continuing education courses, opportunities for innovation and collaboration between companies, as well as product testing and integration.
So, Athletico/Pivot hosted a recruitment booth at the 2023 CSM in San Diego. It’s where 14,000 physical therapists, physical therapy students, and vendors go to sell products or services to a physical therapy group. The 4,000 students who attended could access many continuing education courses and opportunities for innovation and collaboration between different companies.