Trade show leads ignored by marketing and sales are squandered forever.
Fortunately, a lead capture app can be the keystone to improving your trade show lead follow up – and thus generating more sales and a higher trade show ROI. But to get those improved sales results, you need to use
Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game. And chances are very high that your booth staffers will be all or mostly your sales reps.
So, to help you improve your trade show lead capture results, here
When you exhibit at a major USA trade show, it’s a given that attendees will be given badges, and that you as an exhibitor can rent a badge scanner to scan those attendees. A badge scanner saves exhibitors time during in-booth interactions, allowing them to quickly gather attendees’ contact info,
It’s unfortunately far too easy to make mistakes with trade show lead retrieval.
That’s because trade show lead retrieval systems and booth staffers are often different from show to show, and because it’s not something you manage every day.
But because trade shows leads are some of the most valuable sales and
More and more exhibitors are ditching paper and instead of using a trade show app to capture lead data from their in-booth conversations.
Many shows provide a lead retrieval app that allows exhibitors to scan a badge and capture data digitally. Some exhibitors are going a step further and are purchasing
Research suggests that only 18% of trade show leads are followed up after a show. Further, hot leads and warm leads turn cold the longer you take to follow up with those leads.
If you are B2B exhibitor – then you are probably doing the following:
Investing a sizable portion of
Let me tell you a story about how our Digital Fishbowl saved us from losing potentially lost trade show leads during the busiest times in our own trade show booth. And why you should, therefore, consider adding one or more Digital Fishbowls to your own booths at your busiest shows,
When you manage a large trade show program with 20, 50, 70, even over 100 shows, your regional trade shows pose several unique and significant problems – problems our Digital Fishbowl game solves:
Let’s dive deeper into each of these regional trade show problems that the SocialPoint Digital Fishbowl game solves.
Regional
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Attract
Capture
Convince
Follow-Up
Report
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our
