Train Your Booth Staffers To Get More High Quality Leads Using The Virtual Prize Wheel
It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.
Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:
Qualify attendees before they play the game
If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel. Booth staffers can ask qualifying questions such as “What are you looking for at the show?”
Qualify attendees while they play the game
Even if you offer a big prize of some popular new consumer electronics, the Virtual Prize Wheel can offer multiple prizes at different value levels. So make those second and third-tier prizes work to qualify attendees. When you prizes include a 20% discount on the next order, or a free sample, or an hour free consulting, your booth staffers can look for people’s reactions and what they say when they win those kinds of prizes. If they say, “I can use that!” or get excited about winning product or job-related prizes, your staffers have a more qualified prospect, and can then focus on taking that particular prospect further.
Your booth staffers can also check out the badges while attendees are focused on playing the game. It’s not a good idea to look at someone’s badge when you are talking to them – they will find it rude. But when they look down to play, your staffers can look to see if anyone playing is from a company they know is a viable prospect, because of its reputation, size, or industry match with your best customers.
Qualify attendees after they play the game
Your booth staffers can also engage the attendees after they’ve spun the wheel, thanking them for playing the game, giving them any prize they did win, and then asking a simple, yet powerful qualifying question such as, “What business problems are you looking to solve while attending this show?” or, “Is there a product you are searching for at this show?” If you have too many game players to engage all of them in depth, your booth staffers can quickly decide which attendees are a good match for their offerings, and proceed further with the better ones. Catch and release!
Find a qualified lead? Take that lead farther with our Lead Manager App
The Virtual Prize Wheel is set up to have attendees self-enter into the game screen their answers a few short qualifying questions to gauge their interest level, so your sales force has good qualifying info about the game players who visited your booth.
However, once your booth staffers find a more qualified lead while still in the booth, your booth staffers can use the SocialPoint Lead Manager app to futher qualify the lead. They can rate the lead from 1 to 5 stars and answer qualifying questions you pre-set in the app. These qualifying questions can be more detailed questions such as buying time frame or buying responsibility level – things you may not have set up the game to ask, but your booth staffers can ask during a conversation. And, whatever info your visitors put into the game, will also be available to the booth staffer on their smart phones while they talk to them. Plus, lead info captured via the game and the booth staffer will be merged together!
More Prep for Success
Besides being prepared to take more qualified leads, prep your booth staffers by explaining about the various prizes you are offering: how they should be displayed in the booth if necessary, where the prizes are stored, what to do when someone wins the grand prize, whether you will give them the prizes right there or ship them after the show, how you will handle non-tangible prizes (like a 20% discount) with coupons, and how to describe them to attendees.
Our Virtual Prize Wheel is tech at its best: It attracts more attendees to your booth, and is both great to look at and easy to use. With these booth staffing tips, you’ll be sure to get the maximum value out of using it in your trade show booths.
If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.