If you want to know what experiential marketing is, you’ve come to the right place. We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.
And why does it matter what is experiential marketing? Because it works. Experiential marketing has actually been a growing strategy for
Adding a trade show interactive has become one of exhibitors’ favorite tools to getting today’s more reluctant show attendees to cross from the aisle and into and their booth space.
Why are trade show interactives more necessary than ever? Let me count the ways:
Attendees today have more control of the
After all the planning, investment and hard work, imagine standing in an empty trade show booth while attendees simply walk on by.
If you’ve been in that situation, chances are you were frustrated, while your bored booth staffers wished they were somewhere else.
Trade shows are too expensive to do without having
Our award-winning game just got even better.
Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.
Now we've radically expanded the capabilities of this game to create engaging, big-screen digital content, too.
Here’s
With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.
Sure, the show organizer will get people to the show floor. But
If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.
According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most
