How to Promote Your Virtual Prize Wheel For Even More Booth Traffic


When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic.  People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.

But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:

1. Signage

Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.

2. Large Flat Screen Monitor

It’s really attention-getting when a booth visitor hits the button to make that Virtual Prize Wheel spin, when the spinning prize wheel is seen on a large flat screen monitor.  It creates a bright, colorful, moving impression, which becomes even more impressive on a bigger monitor.

3. Multiple iPads

The more iPads you have lined up on a wider counter, the more it will be noticed by trade show attendees.  While some exhibitors may only have one iPad when in a 10 by 10 booth, in larger spaces we’ve seen as many as 5 iPads lined up on a counter, creating an intriguing visual that’s hard to pass by.

4. Crowd Gatherers

While you (and most of your booth staff) may feel uncomfortable reaching out to engage trade show attendees as they walk by your booth, there are professionals who gladly will do so.  You can hire Crowd Gatherers that have no problem starting a conversation with people in the aisles.  During a trade show they will ask hundreds of passing attendees “Would you like to spin to win our grand prize, a ______?” And a lot of them will say yes!

5. Location in Booth

Our trade show games have been used in many different booth sizes.  In the larger island exhibits, our games are only one part of their entire campaign, with other areas for presentations, meetings, and demos.  You’ll pull more people into your booth if the prize wheel is featured near the aisles with the most booth traffic, so attendees can see game, and especially other people excitedly playing and winning.

6. Pre-Show Email

Before the show ever happens, you can be promoting your Virtual Prize Wheel with arguably the best tool for bringing in more traffic: Email. You can send an email inviting people to come “Spin To Win” in your booth, and list all the great prizes they could win.  Use your own email prospect database, and if possible, rent the best segments of the show’s attendee list.

7. Pre-Show and At-Show Social Media

You can get people excited to come play your Virtual Prize Wheel game by promoting it on your company’s Social Media accounts on LinkedIn, Twitter, Facebook, and Instagram accounts.  Tell them the prizes they can win before the show, and then publish messages with photos of prize winners (holding their prizes!) during the show.  Be sure your messages include the show’s hashtag, so more people at the show see your messages.

Try these promotional ideas out!  They’ll make it easier for attendees to discover that you’re hosting a fun activity in your booth that could award them prizes. The more of these tactics you do, the more traffic you’ll have in your booth.

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.