This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:
1. Waited too long to start choosing their in-booth activities
Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity. By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find. With better planning, they could have taken the time to brainstorm and select a better in-booth activity. Even worse? They may have waited so long that they throw up their hands and do nothing.