How To Cross-Sell Customers At Trade Shows With Our Interactive Trivia Game

Cross selling trade show attendees with interactive trade show games

Maybe you exhibit at trade shows to boost awareness.  Or maybe your goal is to generate new leads.

But if your B2B company has been around for years, or you have considerable market share, your trade show goal may be all about maintaining and expanding your sales with your existing customers.

And while our Challenge Bar Trivia game can help you boost awareness and generate leads, it’s particularly adept at helping you cross-sell to customers you already have.

Three sad realities about repeat sales

Here are three sad realities about generating repeat sales at trade shows:

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Why Technology Exhibitors Use Interactive Trade Show Games

Tech trade show exhibitor interactive trade show game - iBoss at Black Hat 2018

Technology companies love exhibiting at trade shows:

  • If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show!
  • Tech companies exhibit because tech buyers still want to see tech products and potential vendors face-to-face.
  • According to the Center for Exhibition Industry Research (CEIR), Communications and Information Technology is the second-largest sector of shows, with over 1,000 to choose from!
  • Not to mention how many high-tech companies also exhibit at shows in other sectors, as new entrants and disrupters in traditional industries.

We are a good fit with tech exhibitors, whether it’s for a single large show, or as part of their annual show schedule.  While every exhibitor has their own objectives, they often tell us this is their motivation for choosing us:

1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand

Tech exhibitors know they need to host an activity to stand out from their neighboring exhibitors. But, that activity can’t be a glass fishbowl to catch leads, or an old school prize wheel, or any other activity that works without the power on.  They need something tech-driven, to fit with their tech-centric products.  They understand their image will be tarnished if their booth attraction doesn’t match visitor expectations.

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The 4 Kinds Of Digital Screens You Get With Our Interactive Trade Show Games

Four kinds of digital screens in SocialPoint trade show games and activities

What do you get when you choose a SocialPoint interactive trade show game?  More than fits on a single screen!

There are actually 4 kinds of digital screens that come with each of our trade show games.  The 4 kinds of screens not only come in different sizes, but also help you achieve different key trade show goals: Attract attendees, engage and capture leads, and measure your results.

1st Interactive trade show game screen: Big monitors that attract attendees

The big flat screen TV monitors main goal is to attract attendees into your booth. They present intriguing, game-generated content that tells passing attendees that something cool is happening here, and they should check it out. Our games output digital content that display on a large screen of your choice.

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7 Reasons To Host Trade Show Promotional Activities

trade show promotional activities pull in more interested attendees to your booth

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party, and not sending out all the invitations.

Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

Here are 7 reasons why trade show promotional activities are so worth your effort:

1. Attract more booth traffic

As attendees wander down the aisles, their eyes are bombarded by structures, images and words from all sides.  What wins in that sensory battle?  Motion and sound – which you can do best with activities.  Activities in your booth catch and hold their attention, and if enticing enough, bring them into your space, leaving your neighboring exhibitors staring at you in envy.

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How Healthcare Exhibitors Use Interactive Trade Show Games

Bio-Rad at BPI Europe 2018 interactive healthcare trivia trade show game

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries.  But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees.  Those attendees can then become leads and sales, or stronger relationships with influencers:

Edifecs interactive trade show game medical exhibitor

Gather more attendees in your healthcare trade show booth with interactive trade show games

healthcare and medical interactive trade show games get a crowd

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

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Best Trade Show Marketing Advice From Exhibit House Experts

Trade show marketing advice from exhibit house experts

Over the past few years, our company has increasingly partnered with leading Exhibit Houses to create interactive trade show game activations for their exhibiting clients. We have been impressed by the commitment, care, and expertise they bring to their clients’ trade show marketing.

We also wanted to uncover their vast experience creating effective trade show marketing campaigns, especially with technology.  So we asked them to share with a survey.  Survey respondents were all either Exhibit House Account Executives or senior management, all with client-facing responsibilities.

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11 Things You Give Up With Lower Cost Trade Show Games

Low price trade show games

As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth.  As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.

However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting.  Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:

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7 Common Mistakes Exhibitors Make With Their In-Booth Activities

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog.

As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:

1. Waited too long to start choosing their in-booth activities

Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select a better in-booth activity.  Even worse? They may have waited so long that they throw up their hands and do nothing.

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