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How A Lead Capture App Can Improve Your Trade Show Lead Follow Up

Trade show leads ignored by marketing and sales are squandered forever.

Fortunately, a lead capture app can be the keystone to improving your trade show lead follow up – and thus generating more sales and a higher trade show ROI.  But to get those improved sales results, you need to use your lead capture app to its full capacity.

Lead capture apps are most commonly rented from the trade show, or for a growing number of exhibitors, bought directly.  (SocialPoint provides a free, fully-featured lead capture app as a companion to our trade show games).

Attract Major Company Prospects With Tradeshow Booth Games

Maybe you think that tradeshow booth games are not professional enough to attract attendees who work at major companies?  Think again.

Sure, you’d expect small company employees would stop to play tradeshow booth games.  But wouldn’t enterprise-level prospects be too focused on business, too driven to engage with something that’s, well, fun?

Turns out employees from large corporations are people, just like you and me.  They just have thousands of fellow employees, that’s all.  As people, they love to have fun, win a prize, show their skill, and compete with friends. They do tend to have larger budgets – which can be very important for you as an exhibitor!

Trade Show Lead Form Template: 4 Essential Sections To Include

For many exhibitors, lead generation is the number one reason to exhibit at trade shows.

But too many exhibitors only collect business cards, with a few tiny notes scribbled on the back. By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor.

That’s no way to generate a winning return on investment!

Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form.  This data can fit on a lead card you print on single sheet of paper. Or, if you use a trade show lead capture app, refer to our guide How to Improve Trade Show Lead Capture and Retrieval.

See 31 Trade Show Trivia Game Examples

trade show trivia game examples

We know our Challenge Bar Trivia game sounds pretty darn good to exhibitors looking to stand out:

  • Our fun trade show trivia game drives greater booth traffic, engages attendees with your booth staffers, teaches prospects about your products, and captures lead data.
  • Because our trivia game is built on a platform, we can customize it to your brand and game needs, within a couple of weeks, rather than the months it takes to develop a custom-built digital activity.

But perhaps you need to see more proof that we can deliver.  After all, seeing is believing!

In that spirit, we present to you 31 flavors of our trade show trivia game, to help ease your mind and help demonstrate the proven value we can offer you.

11 Examples of Crowds Drawn In & Engaged Playing A Trade Show Trivia Game

If the main reasons you are considering our trade show trivia game is to drive booth traffic and engage prospects, here are 11 examples of exhibitors drawing in a crowd, and keeping them engaged.  Our trivia game helped them increase lead counts and educated their prospects about their products and services.

The Biggest 2 Trade Show Giveaway Problems Exhibitors Have – And How To Solve Them

Solve major trade show givaway problems and get more booth visitors with the SocialPoint Virtual Prize Wheel game

Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here.  But that wasn’t all we learned.

While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with them. Here’s how exhibitors ranked 5 problems experienced when offering a trade show giveaway:

Trade Show Giveaway Problems

What stood out to us right away is that of the top 2 problems exhibitors have experienced with giveaways, our Virtual Prize Wheel game can help exhibitors solve them both!

Managing Trade Show Lead Capture with Sales Reps in the Booth

Trade Show Lead Capture - 5 Tips If Your Have Sales People Staffing Your Booth

Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game.  And chances are very high that your booth staffers will be all or mostly your sales reps.

So, to help you improve your trade show lead capture results, here are 5 tips on how to get the most from your sales reps staffing your booth.

1. Choose sales reps willing to do trade show lead capture

It’s only natural that some sales people love staffing trade show booths, while others dread it. The single best way to improve your trade show lead capture is to avoid staffing your booth with sales people who look at trade shows as an unwelcome chore.  They feel that working the booth prevents them from closing deals. Instead, staff your booth with willing reps who see trade shows as an opportunity to talk face-to-face to many more prospects in a few days then they ever could while sitting in their office.

Collecting Leads At Trade Shows When There Is No Badge Scanner

Trade show lead taking without a badge scanner - use a trade show game like this

When you exhibit at a major USA trade show, it’s a given that attendees will be given badges, and that you as an exhibitor can rent a badge scanner to scan those attendees. A badge scanner saves exhibitors time during in-booth interactions, allowing them to quickly gather attendees’ contact info, and at some shows, a few qualifying data points, too.

But what’s an exhibitor to do when the show doesn’t offer a badge scanner because the show:

  • Is too small?
  • Is international in a country with more stringent privacy laws?
  • Is in an industry with greater security issues?

You still want to gather lead info, and gather it quickly, even if there is no badge scanner.

8 Tips For First Time Trade Show Exhibitors

Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right?

Actually, exhibiting is surprisingly harder than it looks.  That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.

If you’re exhibiting for the first time, we want to help shorten your learning curve with these 8 tips you need to succeed:

1. Know what your goals are for exhibiting

Everything you do at trade shows should support your main sales and marketing goal. So if you don’t know why you’re exhibiting, there’s no way to succeed. Discover or decide if your trade show goals are (most likely) to boost brand awareness, generate sales leads, or strengthen key relationships, or something else. (This advice is good, even if you are not first time trade show exhibitors.)

Best Trade Show Giveaways: 2018 Survey on Strategies, Features, Choices & Perceptions

best trade show giveaways survey

Because exhibitors use our Virtual Prize Wheel to manage awarding their trade show giveaways, in the summer of 2018 we surveyed exhibitors to find out:

  • What trade show giveaways are working best now?
  • What do exhibitors seek when selecting giveaways?
  • What value do giveaways bring exhibitors?

Whether you call them premiums, swag, tchotchkes, or simply gifts, giveaways are as ubiquitous at trade shows as aisle carpet, banner stands, and lanyards.

But just because trade show giveaways are everywhere doesn’t mean they are being used to their full potential. Use our survey insights to get more from your trade show giveaways.

Best Trade Show Giveaways STRATEGIES: Offer Multiple, High, and Low Values

Exhibitors were given in the survey the choice of 7 strategic uses of trade show giveaways.