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How Healthcare Exhibitors Use Interactive Trade Show Games

Bio-Rad at BPI Europe 2018 interactive healthcare trivia trade show game

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries.  But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees.  Those attendees can then become leads and sales, or stronger relationships with influencers:

Edifecs interactive trade show game medical exhibitor

Gather more attendees in your healthcare trade show booth with interactive trade show games

healthcare and medical interactive trade show games get a crowd

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

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Best Trade Show Marketing Advice From Exhibit House Experts

Trade show marketing advice from exhibit house experts

Over the past few years, our company has increasingly partnered with leading Exhibit Houses to create interactive trade show game activations for their exhibiting clients. We have been impressed by the commitment, care, and expertise they bring to their clients’ trade show marketing.

We also wanted to uncover their vast experience creating effective trade show marketing campaigns, especially with technology.  So we asked them to share with a survey.  Survey respondents were all either Exhibit House Account Executives or senior management, all with client-facing responsibilities.

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11 Things You Give Up With Lower Cost Trade Show Games

Low price trade show games

As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth.  As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.

However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting.  Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:

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7 Common Mistakes Exhibitors Make With Their In-Booth Activities

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog.

As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:

1. Waited too long to start choosing their in-booth activities

Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select a better in-booth activity.  Even worse? They may have waited so long that they throw up their hands and do nothing.

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Major Exhibitors: 7 Benefits You Get From SocialPoint Interactive Tradeshow Games

Many trade show booth activities require capable booth staffers

Is your company a major exhibitor? You certainly are if you:

  • Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
  • Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
  • Your management considers trade shows and events the economic engine driving your company’s brand and sales, and invests accordingly
  • You value internal trade show experts and leading vendor partners so that your company does trade shows very well

We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:

Top 3 Reasons for Exhibiting at Trade Shows - 2018 CEIR Marketing Spend Decision Report

Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.

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8 Reasons B2B Salespeople Love Our Digital Trade Show Games

Digital trade show games help B2B salespeople

While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.

Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!

Let’s see how our games help salespeople in both these roles:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

The top reason exhibitors choose our digital trade show games is to drive more booth traffic.  The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees.  Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.

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Attract Major Company Prospects With Tradeshow Booth Games

Attendees from major companies play tradeshow booth games

Maybe you think that tradeshow booth games are not professional enough to attract attendees who work at major companies?  Think again.

Sure, you’d expect small company employees would stop to play tradeshow booth games.  But wouldn’t enterprise-level prospects be too focused on business, too driven to engage with something that’s, well, fun?

Turns out employees from large corporations are people, just like you and me.  They just have thousands of fellow employees, that’s all.  As people, they love to have fun, win a prize, show their skill, and compete with friends. They do tend to have larger budgets – which can be very important for you as an exhibitor!

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