A glass fishbowl is an icon of old-school trade show exhibiting. But it’s time to retire it — for something better.
Most likely you’ve seen an exhibitor put a glass fishbowl on their booth counter for visitors to toss in their business cards in the hope of winning a prize. Exhibitors draw a card for the winner, and keep all the cards as potential leads.
But, like rotary phones and carbon copies, using glass fishbowls to gather trade show leads leaves you at a severe disadvantage compared to what’s possible with today’s technology.