Research suggests that only 18% of trade show leads are followed up after a show. Further, hot leads and warm leads turn cold the longer you take to follow up with those leads.
If you are B2B exhibitor – then you are probably doing the following:
- Investing a sizable portion of your marketing budget on trade shows
- Measuring your success based on leads captured and sales closed
Time is money, my friend. Speed is the name of the game. If you don’t follow up on your trade show leads fast, your chances of winning the sale plummet drastically. According to InsideSales.com, 35–50% of sales go to the vendor that responds to leads first!