At their best, events are an explosion of content and ideas where we craft meaningful stories and create community.
However, events are also where we too often load everybody up with as much coffee as we can give them and then send them into a big, dark room with rows and rows of chairs to watch the CEO’s presentation up on a big screen!
Most attendees stop paying attention after 10 minutes
As an event professional, you probably know that most attendees stop paying attention after 10 minutes! We polled event professionals at a recent webinar, and 85% of the participants knew that attendees lose their attention after just 10 minutes. And yet, so many meetings don’t seem to take that key fact into account when creating their conference content and agenda. (Read 20 reasons people attend conferences)