5 Ways Show Owners Deliver Value to Sponsoring Exhibitors with a Trade Show Game

Cisco Live 2018 private trade show trivia game

It’s no surprise: Many larger B2B companies have also become small trade show owners.  These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.

We have recently helped private shows, such as Cisco Live and private events hosted by Allianz, Thermo-Fischer Scientific, and Thomson-Reuters, by setting up trivia games for attendees to play on the show floor.  These trade show games provide show owners 5 ways to deliver value to their sponsoring exhibitors:

1. Drive More Traffic To The Show Floor

Show attendees who want to have fun competing and win prizes go to the spot on the floor where they can play the show’s trivia game.  Once there, attendees branch out to see what the show’s exhibitors have to offer. All the exhibitors win.

2. Another Way To Promote Sponsoring Exhibitors

Sponsoring exhibitors get their name and logo built into the game, which is then seen by attendees who play the game or see messages promoting the game. This provides another way for increasing sponsoring exhibitors’ brand awareness among the show attendees, who are their key target market.

3. Encourage Visits To Sponsoring Exhibitors

It’s amazing how a well-written trivia question not only challenges the knowledge of attendees, but also teaches them, too.  The compulsion to win prizes causes attendees to learn about exhibitors’ products. Because the sponsoring exhibitors provide the questions about their companies for the trivia game, the attendees learn something about the sponsoring attendees – which can be something that prompts attendees to then go visit them.

4. Quantify Value Created To Sponsoring Exhibitors

After the event, the show owner can provide our analytics about the game to each sponsoring exhibitor.  The post-show analytics indicate how many attendees answered questions about each separate sponsoring exhibitor, to prove impact on awareness.  This is a rare feat among show sponsorship choices – a sponsorship that is completely measurable.

5. Quantify Awareness of Sponsoring Exhibitors’ Key Messages

There’s another, perhaps even more valuable metric supplied by our trivia game’s analytics: Sponsoring exhibitors can test awareness of specific brand messages or capabilities, and then post-show, know how well known those items are by the percent of attendees who get the questions right.  Almost all the attendees answer the question about your brand position correctly? You’ve got great brand equity.  Barely any attendees answer the question about what your new product can do correctly? You’ve got work to do.

Corporations that are also small private show owners are looking for ways to boost traffic and provide measurable value to their sponsoring exhibitors. By using our interactive trivia game, show owners can do all that, and make their show floor a more lively and fun place, too.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.