How Fun Tradeshow Games Achieve Serious Marketing Results


Tradeshow games will make your booth a fun place to be on the business-like tradeshow floor.  But just because your attendees are having fun doesn’t mean you’re being silly on the company dime.  Quite the opposite!

Tradeshow games help you achieve serious marketing and sales goals, increasing the return on your marketing investment:

Tradeshow games help increase awareness of your brand

While tradeshows are a fantastic place to get your company brand in front of thousands of potential buyers – guess what – there are hundreds of other companies who had the same thought, and they are doing everything they can to get attendees’ attention.

A tradeshow game grabs and holds attendee’s attention.  They want to see what that crowd of people already playing are doing.  They want to win prizes.  They want to compete.  They want to see how well other people are scoring.  They want to test their skill.

All these reasons compel attendees to enter your booth and play your tradeshow game.  And in the process, attendees become more aware of your company brand (especially if the game is designed to match your brand colors, fonts, images, and logos, like ours do).

Tradeshow games help generate more leads

The fun of tradeshow games – and the potential to win prizes and bragging rights – drives greater booth traffic, filling your booth with more attendees who then become leads.  And not just names, but true leads.  Your booth staffers can talk to the greater number of booth visitors, and, by asking qualifying questions to determine which attendees are leads worth pursing after the show.  Here’s a story about one exhibitor who nearly doubled their tradeshow leads with games.

Our interactive tradeshow games also allow you to build qualifying questions right into the digital forms attendees fill out before they can play – giving you another way to rank your leads.  And with our free companion Lead Manager App, your booth staffers can write notes and further rank your leads, right in the booth.

Tradeshow games help strengthen relationships

Attendees are on the defensive when walking a tradeshow floor. There are hundreds of companies vying for their attention, time, and potential business.  So, attendees have their guard up. They are reluctant to engage with exhibitors, because they don’t want to be hounded post-show.

That’s where tradeshow games help you build relationships.  Attendees who are having fun in your booth playing games are grateful to your company for the fun – and view your booth staffers more as friends than adversaries.

And even if they weren’t initially willing to engage with your booth staffers, we’ve found that when attendees play our Challenge Bar Trivia game, they become friendlier by the end of the game.  That’s because attendees who are struggling with answering trivia questions rely on booth staffers to get answers.  We call it the digital icebreaker, and it does wonders for strengthening relationships with attendees.

Tradeshow games help generate sales

When tradeshow games help generate more leads and stronger relationships with those leads, it’s only natural that, if sales is your goal, then you will also increase the sales from those leads.  Depending on your company’s usual sales cycle, you can see the boost in sales as your tradeshow leads close.

Be sure to track the results of your tradeshow leads. Remind your sales team to keep in touch with these valuable tradeshow leads you’ve generated.

Tracking the sales results from your tradeshow leads is easier when your booth staffers taking the leads are the same people following up the leads.  But that’s not that common.  The other way to better track your tradeshow leads is with a web-based CRM system.  If you don’t have one, consider getting it!

Tradeshow games increase your tradeshow ROI

When you as a tradeshow exhibitor are deep in the thousands of details executing your tradeshow program, it’s easy to lose track of measuring your results.  And for many exhibitors, return on investment (ROI) is the ultimate metric.

We’ve seen exhibitors generate substantially higher ROI with our tradeshow games.  They drive significantly more booth traffic, leads, and ultimately sales.  All while spending only a fraction more on their exhibiting costs.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive tradeshow games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.