Promoting Your Brand With Interactive Trade Show Games

Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.

Brand-building in the face-to-face, 3D trade show environment can go far beyond just showing your logo.  From the style of your booth architecture, to the tenor of the giveaways, to the attire of your booth staffers, it all makes an impression that affects how attendees perceive your brand.

In the experiential space of exhibitions, interactive trade show games can help enhance and update your brand’s perception in multiple ways:

1. Interactive trade show games attract more attention to your brand’s exhibit

Trade show attendees walking down the aisle are bombarded by an overwhelming amount of visual stimuli.  An interactive trade show game breaks through the clutter to get you noticed, pulling more people into your booth. People are attracted to play our games because they want to have fun, test their skills and knowledge, win prizes, and compete against their friends.  And once the first people stop to play, they create a crowd that attracts a crowd, drawing in even more traffic. Your brand gets seen by more and more people.

2. Interactive trade show games are customized to your brand identity

Customized branded interactive trade show games

Your trade show exhibit will almost certainly be customized to your company’s colors, type fonts, images, and of course, your logo.  With most games, you lose that brand continuity, but with our interactive trade show games, you maintain it. We can customize the look of our games’ iPad and flat screens with themes aligned with your brand colors and your type fonts, plus include your logo and brand images. Our interactive games can include splash screens, and even slide shows with your brand messages that can be scheduled and updated remotely. That cohesive visual presentation reinforces and strengthens your brand.

3. Interactive trade show games modernize your brand

Interactive trade show games are more than just fun.  They are digitally-based, tech-infused activities attendees play on iPads or other tablet computers, and see results on big flat screen TV monitors. These digital interactions and outputs position your brand as more modern, hip, and current. This tech association is a subtle but powerful influence in how attendees perceive your company’s brand image at a live event.

4. Interactive trade show games reflect your brand personality

Is your company’s brand seen as tech-savvy? A thought-leader? Fun-loving? Surprisingly, you can choose interactive trade show games and activities that more closely match your company’s personality.  Do you want to present a more thoughtful brand to attract professional-type attendees? Our Challenge Bar Trivia fits the bill.  Do you want to draw in attendees who just want to have a good time? Our Virtual Prize Wheel will get them excited – and extend that excitement to your brand. Do you want to be perceived as collaborative? Our Attendee Participation Game gives you multiple ways for booth visitors to co-create content, and see you more as a partner they want to have a relationship with.

5. Interactive trade show games teach attendees about your brand story

interactive trade show games teach booth visitors about your brand

To make your short amount of time with attendees longer and more memorable, our Challenge Bar Trivia game asks visitors to answer questions about your company.  Visitors are motivated by prizes and bragging rights to learn about your company and products. They leave your booth with a greater knowledge and appreciation of your brand story.

Trade shows are powerful events for building your company brand.  This is where the buyers, influencers, and players of your industry gather. The show hall is filled with the exact people you want to recognize, remember, and value your brand. An interactive trade show game helps increase your brand awareness, enhances its perception, and reinforces your brand story. Which helps achieve your goal of boosting your brand at trade shows.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, or boost attendee engagement with our event technology, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, engagement, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.