6 Ways A Digital Fishbowl Is Better Than A Glass Fishbowl

A glass fishbowl is an icon of old-school trade show exhibiting. But it’s time to retire it — for something better.

Most likely you’ve seen an exhibitor put a glass fishbowl on their booth counter for visitors to toss in their business cards in the hope of winning a prize. Exhibitors draw a card for the winner, and keep all the cards as potential leads.

But, like rotary phones and carbon copies, using glass fishbowls to gather trade show leads leaves you at a severe disadvantage compared to what’s possible with today’s technology.

Here are 6 ways our Digital Fishbowl game gives you more than if you relied upon a glass fishbowl in your trade show booth:

1. Match game visuals to your brand identity

Unless your business is selling pet fish, there’s no way a glass fishbowl matches your brand identity. But with our Digital Fishbowl game, your digital screens will be customized to match your brand colors and fonts, and can feature your company’s logos, product photos, and other visual brand assets.

2. Lead data automatically accessible to your headquarters

After the trade show, the business cards sitting in a glass fishbowl are many steps away from entering into your central marketing and sales database. In fact, far too often, leads gathered at a regional show never make it back to you. With our Digital Fishbowl, those entries are immediately entered into a web-based list that you can export from anywhere. No need to vainly ask for the leads post-show from your remote booth staffers.

3. No need to type up lead data from business cards

When you get back from exhibiting at a trade show, there’s a pile of work that’s been building up waiting for you. That pile gets even bigger when those leads are on business cards. You may find you have no time to enter those leads into your database – so they sit on your desk gathering dust. Avoid this by using our Digital Fishbowl, that collects attendees’ contact data during the show, and gives you a complete data file you can import into your database.

4. Qualified leads, not just a contact list

The business cards gathered in a glass fishbowl are little more than a glorified contact list.  There’s nothing there to distinguish the good names from the bad.  But with our Digital Fishbowl, you can include one or more survey questions you choose to help qualify attendees by whatever criteria helps your sales team most.  (Here are some survey question ideas.) So your sales people can quickly identify the highest-potential leads, follow up with them faster, and close more sales.

5. More modern image

If your company wants to look high tech, innovative, and modern, your company image will suffer by putting out a glass fishbowl to gather business cards.  It looks kind of cheesy. However, with a Digital Fishbowl, which is played on a touch-screen iPad or tablet computer, your company image will shine with tech coolness.

6. NEW: Attendee survey answers feed digital results screen

A glass fishbowl has two functions: hold fish, and, in a booth, receive business cards.  Our Digital Fishbowl has two functions: promote a prize drawing, and now, also feed answers gathered from attendees into a dynamic digital graphic.  For example, you add a question of the day to your Digital Fishbowl, then your booth visitors’ answers update in real-time a results screen with a word cloud or a survey.  It creates a large visual that attracts attention and gives your booth staffers a conversation piece with attendees.

It’s time to only fill your glass fishbowl with water and fish. You can get a better brand image, better booth visuals, and more lead data obtained easier, by choosing instead our Digital Fishbowl game.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.