Why Technology Exhibitors Use Interactive Trade Show Games

Technology companies love exhibiting at trade shows:

  • If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show!
  • Tech companies exhibit because tech buyers still want to see tech products and potential vendors face-to-face.
  • According to the Center for Exhibition Industry Research (CEIR), Communications and Information Technology is the second-largest sector of shows, with over 1,000 to choose from!
  • Not to mention how many high-tech companies also exhibit at shows in other sectors, as new entrants and disrupters in traditional industries.

We are a good fit with tech exhibitors, whether it’s for a single large show, or as part of their annual show schedule.  While every exhibitor has their own objectives, they often tell us this is their motivation for choosing us:

1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand

Tech exhibitors know they need to host an activity to stand out from their neighboring exhibitors. But, that activity can’t be a glass fishbowl to catch leads, or an old school prize wheel, or any other activity that works without the power on.  They need something tech-driven, to fit with their tech-centric products.  They understand their image will be tarnished if their booth attraction doesn’t match visitor expectations.

So, technology company exhibitors want a cool activity, but one that displays on big flat screen monitors and works on iPads. Interactive trade show games give tech exhibitors fun that fits their image.

trade show games for tech exhibitors - virtual prize wheel for Cryptozone

Video wall digital interactive trade show game for tech exhibitors

2. Tech Exhibitors Want To Attract More Booth Visitors

In this respect, tech exhibitors are similar to most exhibitors.  They want to get visitors out of the aisle and into their booth.  They don’t want to stand around waiting for attendees to come in. They want to make their booth such a fun place with lots of activity, which then attracts even more attendees who are drawn to the commotion. The offering of fun, prizes, and bragging rights from our digital trade show games helps bring them in:

Tech trade show attendees line up to play Virtual Prize Wheel game

creative trade show games for tech exhibitors

3. Tech Exhibitors Want To Educate Their Potential Buyers

Technology is always changing.  The tech knowledge worker is a life-long learner.  That makes education both a powerful draw for trade show attendees, and a powerful goal for exhibitors.  With our Challenge Bar Trivia game, exhibitors teach attendees about their products, test attendees on their technical knowledge, and ask questions about underappreciated problems that their products just happen to solve.

Tech buyers, motivated to win prizes, show their tech knowledge, and make it to the top of the Leaderboard, end up learning lots of facts that help support the value proposition of the host exhibitor.

TrustWave at Black Hat 2018 game show Trivia 2


interactive trade show games teach booth visitors about your brand

Tech company exhibitors can integrate more digital tech into booth activities with interactive trade show games that attract and educate visitors. Interactive trade show games can help build their brand, generate more leads, strengthen relationships, and boost sales. Which makes these games a perfect addition to tech exhibitors’ trade show exhibits.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.