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Keep Attendees In Your Booth Longer With Interactive Trade Show Games

Interactive trade show games do a great job of driving more traffic to your booth.  But they can also keep that larger crowd of attendees in your booth longer, too.

Here’s how two of our interactive trade show games increase attendee dwell time:

Challenge Bar Trivia: Play It Again, Sam

fun trade show trivia game to attract customers

When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions.  That fun experience keeps them in your booth for an extended period.  And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions.  They also can stay a longer time when they play the Game Show version of our trivia game.

However, a good portion of your booth visitors will want to improve their initial score.  So they will tap the “Play Again” button and try to get more questions right the second time.  And then, the third time. And some even more times than that.  And if you’ve supplied the game with enough questions, they will learn new things about your company even during the second, and third game, and more.

Also, booth visitors who do well enough to get their name on the Leaderboard sometime come for a second visit the next day, to see if they are still on the board, or to show their friends their success.

Between first plays, repeat plays, and return visits, you will keep visitors in your booth longer, so they get to know you better, and have less time to visit your competitors.

Virtual Prize Wheel: I Walk The Line

Tech trade show attendees line up to play Virtual Prize Wheel game

Our Virtual Prize Wheel lets you offer up multiple prize choices, with the added enticement of the possibility of winning a big grand prize. That combination of a guaranteed prize with the chance of a windfall gets attendees to line up.

While they are in line waiting, attendees are soaking up your brand messages splashed all over your booth graphics and your other audiovisual content.

Most of all, that line is a great opportunity for your booth staffers.  They can engage with attendees as they wait for their chance to “Spin To Win.” Your booth staffers can chat them up casually, but also with the intention of finding the qualified prospects.

Once attendees get their turn spinning the wheel, then your booth staffers can continue the conversation with the more qualified prospects they identified from the line.

Nothing Gathers A Crowd Like A Crowd

Trade show trivia game choices for island exhibits

The great thing about having all these prospects staying longer in your booth is that it snowballs: As other attendees walking down the aisle see all those people in your booth, they slow down to see what’s going on: nothing gathers a crowd like a crowd.

If you’d like to see more about how you can drive more booth traffic, keep attendees engaged longer, and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.

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