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Major Exhibitors: 7 Benefits You Get From SocialPoint Interactive Tradeshow Games

Is your company a major exhibitor? You certainly are if you:

  • Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
  • Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
  • Your management considers trade shows and events the economic engine driving your company’s brand and sales, and invests accordingly
  • You value internal trade show experts and leading vendor partners so that your company does trade shows very well

We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:

Top 3 Reasons for Exhibiting at Trade Shows - 2018 CEIR Marketing Spend Decision Report

Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.

2. Offer different interactive tradeshow games suitable for different booth sizes and personalities

interactive tradeshow games for all booth sizes and audience styles

Major exhibitors are exceptional because they commit to large island booths at multiple national shows. But they don’t select big islands for all their shows.  They actually exhibit at far more small and medium-sized shows in 100, 200, and 400 square foot spaces.  Just as important, they exhibit at shows with a variety of different levels of audience and booth staffer sophistication.

With our slate of different interactive tradeshow games, major exhibitors can select the game that best fits each booth size and audience style on their schedule.

3. Provide analytics, reports, and lead capture data downloads to report success, compare shows, and follow up on leads

interactive tradeshow games analytic reports and lead capture data downloads

Major exhibitors invest heavily in trade shows and expect a worthwhile return on investment. They also are more likely to dig into the data and find out what shows are pulling their weight.

With our real-time analytics dashboard, exhibitors can see how well they did hour by hour, day by day, and then even compare results show by show.  Our visual reports are great to share with management. Plus, data downloads of what prizes attendees won or how they performed on our interactive tradeshow games give insight and reasons for better follow up.

4. Consistently high customer care for a smooth, easy process, again and again

responsive customer service for interactive tradeshow games

We realize that when you combine technology, design, and experiential marketing, it can get complicated.  So, we’ve developed a smooth onboarding process.  Our clients are guided through customizing and implementing their interactive tradeshow games, with smart advice, responsiveness, and good humor.

When major exhibitors implement a second, third, or fourth game with us (for new divisions, departments, or other market segments), it’s so much easier than starting from scratch with a different vendor for a new promotional activity.

5. Work well with your exhibit house, ad agency, event planner, marketing freelancers, and trade show consultants

creative experiential marketing team collaborating on interactive tradeshow games

We know you can’t do it all on your own.  At the scale and scope of your program, you need a team to pull it off.  So, we’re very happy to work with whomever you want involved in integrating our interactive tradeshow games into your exhibit.

Our clients team us up with the largest exhibit houses, savvy B2B marketing agencies, independent freelancers, and trade show consultants. We’ll gladly work with your extended crew on experiential marketing, digital graphics, game implementation, and technology requirements.

6. Already have legal and purchasing approval for our interactive tradeshow games

purchasing contract for interactive tradeshow games

Major exhibitors don’t come to us looking to get married.  They want to try something fun to get more booth traffic or create activity in their booth at a show.  But every time they get a new vendor, their legal and purchasing departments require them to jump through more hoops than a marriage license.

That gets old.  They’ve experienced great results with our interactive trade show games, and like how easy we are to work with.  And they’ve already got approval to use us. So, they avoid the hoops and call us again to make a new game configuration, or try a different SocialPoint game, or tell a fellow employee colleague to check us out.  (Thank you for your referrals!)  It makes their life easier.

7. Greater value with annual and package pricing for interactive tradeshow games

Best value interactive tradeshow games

Major exhibitors repeatedly tell us that our pricing for a single game is a fraction of what they now pay for their other trade show booth promotional activities. They’ve tried chocolate fountains, soda machines, custom-programmed interactives, and more, yet generated greater results with our game at a lower cost.

But with a larger trade show schedule, major exhibitors can get annual pricing on their game configurations.  Pricing that cuts the per-show cost, making our games an even better value.

Major exhibitors, we’re eager to get started

As a major exhibitor you’ve got a lot on your plate.  You need program elements that are successful, easy, and repeatable.  Your program is so big that you’re prepared to dig deeper to determine the value of the vendors you choose to work with.  I hope this expansive list of benefits we offer helps you see that we can bring great value to your major trade show program.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive tradeshow games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.