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8 Reasons B2B Salespeople Love Our Digital Trade Show Games

While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.

Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!

Let’s see how our games help salespeople in both these roles:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

The top reason exhibitors choose our digital trade show games is to drive more booth traffic.  The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees.  Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.

2. Start conversations

Once attendees attracted by your digital trade show games enter your booth, the game makes it easier to start conversations, either about the prize they could win, or about the content in the game. For example, shy attendees who start playing our Challenge Bar Trivia game in your booth inevitably ask for help on tougher questions, and get past their shyness to get advice from your salespeople.

3. Make them look cool

What booth would your salespeople rather staff – the dull booth where they stand around with no activity to encourage and excite visitors, or in the booth that has a happy crowd playing digital trade show games? Especially when the digital games have great visuals that impart a cool, modern image to your brand.

4. Get returning attendees

Your B2B salespeople who understand the value of trade shows appreciate the chance to build stronger relationships with key buyers there.  With our digital trade show games, attendees come back multiple days, playing again to win more prizes, or see if they still rank on the trivia game leaderboard, or see if they won the big prize. Those return trips give your salespeople an opportunity to deepen relationships with key attendees.

5. Avoid boredom

Seriously, a big reason some salespeople don’t want to booth staff is the mindless boredom of standing around when attendees aren’t walking in.  Fortunately, with our digital trade show games, those slow times will be far fewer, and the time will fly by.  Salespeople who aren’t bored while booth staffing are more likely to accept requests to booth staff in the future!

B2B Salespeople love our digital trade show games as field sales reps because:

6. Get more leads

Our digital trade show games drive more booth traffic, keep visitors engaged, and (through self-entry of contact info) capture their lead data.  Do that math – that means you get more trade show leads!  And with more leads gathered at the show, that means more leads to fill salespeople’s’ pipelines once the show is over. Last I heard, salespeople still like leads.

7. Get more qualified leads

Exhibitors can customize on-screen surveys in our digital trade show games that ask attendees a few quick multiple-choice survey questions about their demographics, firmographics, and buying interest. These quick survey questions provide qualifying info to help salespeople focus on the higher potential leads first.

8. Be remembered after the show

After the show, attendees often can’t distinguish between the many different exhibitors they visited. Salespeople following up are left having to start over, annoying their prospect on the other end of the phone. But when attendees play digital trade show games, they get emotionally involved, which helps them remember you better.  Your salespeople can remind their leads of the games they played, the questions they answered right or wrong, and the prizes they won.

Your B2B salespeople are the hidden heart of your trade shows.  They make up the lion’s share of the booth staff that touches every trade show lead, and then follow up to generate sales on all your trade show leads.  With our digital trade show games, your salespeople will have an easier time booth staffing and following up on leads. Helping you generate more sales from your trade shows, and making your salespeople happier at the same time.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our digital trade show games , feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.