Educate Prospects, Qualify Buyers, Recruit Top Talent: Achieving 3 Different Goals With Trade Show Trivia Games
There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game. It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.
For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason enough for most clients to value it.
However, some of our clients have also realized 3 other major strategic business goals. They purposely sought those results by how they choose to write and set up their trivia questions:
1. Educate Booth Visitors About Their Products
The most common business goal exhibitors use our trivia game for is to educate their potential buyers. So, these exhibitors write a large portion of their trivia question about their own company and products. Attendees eagerly play trivia to have fun, win prizes, and stroke their ego (“I’m smart, I’m a winner”). These enticements drive them to get as many product education questions right as possible – even asking booth staffers what the right answers are, or searching for answers on their smart phones.
By the end of the game, attendees have learned about your company’s competitive advantages and product benefits. Attendees have a good time, all the while learning more about why they should buy from you. This is especially helpful up-selling and cross-selling existing customers.
If you need more help writing your trade show trivia game questions – read our guide How To Write Successful Questions For Your Trade Show Trivia Game.
2. Identify Qualified Buyers
Ever get back from a trade show and have such a big pile of leads that you don’t know who to contact first? Trade shows provide a big burst of leads at once, so this is not that uncommon. After the show it’s a race to get to as many qualified buyers as possible, before their memory of their time in your booth fades.
Our trivia game can help you identify the qualified buyers in the crowd, especially if you sell a technical product that requires a knowledgeable buyer. You can load up your questions with technical terms, industry acronyms, and details that only competent buyers would know. Then, use the Timed Quiz version of our trivia that only gives attendees one minute to answer as many questions as they can. Then, after the show, you can focus on the leads with higher trivia scores – they will have the technical knowledge to understand and champion your technical product.
3. Identify Talented Job Recruits
In this era of 4% unemployment, companies are ramping up their recruiting efforts. To identify the most knowledgeable job candidates at a school career fair, you can use our trivia game to find who already has the technical expertise you need. Just like in the second strategy above, you can ask students to rapidly answer industry-specific questions. You can offer as a prize for the top score a live in-person interview at your company headquarters.
While some companies favor cultural fit over job skills, by using the trivia game in this way, you can find the subset of applicants who have at least an acceptable level of existing job knowledge.
So, what is your trade show goal? If it’s to educate prospects, qualify buyers, or identify talented job recruits, our trivia game can help you achieve your goal. And if you have another strategic goal, consider how you can creatively structure your trivia questions and game set up to achieve your goals, too.
If you’d like to see more about how you can drive more booth traffic, keep attendees engaged longer, and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.