Blog

Spin To Win Virtual Prize Wheel That Captures Leads

Everybody – and I mean everybody – loves to spin the prize wheel.

Our virtual prize wheel is no exception.

Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.

What is the virtual prize wheel?

The Virtual Prize Wheel is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win free prizes. Which drives higher lead counts for exhibitors!

The game has colorful, attractive screens that are easily customizable to include an exhibitor’s logo and match their brand colors. Exhibitors can set up the game by themselves or with the support of a project manager. Screens can be on tablets or large screen monitors, both horizontally and vertically.

How does it work?

Attendees who play the Virtual Prize Wheel game willingly provide their contact and survey info to play. They spin the virtual prize wheel, and then see the prize they won. Prizes are chosen and customized by the host marketer. Prizes can have sponsors, pictures, and logos. The Virtual Prize Wheel also monitors the exhibitor’s prize inventory, so they don’t give away prizes they don’t have in stock.

What type of data can I capture?

There are four different pieces of data to capture.

  • Lead Contact Information
  • Answers to Lead Qualifcation questions
  • Marketing Next Steps (register for newsletter, request demo or a digital document, etc.)
  • What prize the Lead won.

Using custom lead capture and survey forms, we will help you capture the data that you need to followup quickly. The data can be instantly downloaded into a spreadsheet – one record per lead.

Your sales team will love it because they can concentrate on following up with warm leads right away rather than doing all of that data entry. You will love it, because you will increase the number of leads that you can add to your marketing followup processes.

How can I keep track of my prize inventory?

The virtual prize wheel can hold an unlimited number of items. So, you can have 5 prizes or 50.  Our system will keep track of the number of prizes that you have in stock, how many were given away and who earned those prizes. This way, you won’t give away prizes that you don’t have.  We have a real time report that will show you how many of each item you have in stock.

Depending on your business process, you can setup a per event inventory or a daily inventory. You can easily add, remove or change inventory items. Some clients have a base package for all shows, while others change items frequently.

How are people using the virtual prize wheel?

SocialPoint Virtual Prize Wheel

Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.

At a recent 1 day B2C street fair – one of our clients setup 5 virtual prize wheel stations on iPads. They collected nearly 1,000 leads and survey results. That was pretty cool.

We even brought the virtual prize wheel to a small 2 hour B2B trade show recently. We collected 45 leads ourselves in 2 hours in a tiny 10X10 booth.

 

 

 

 

Are there any reports?

There are several different virtual prize wheel reports that an exhibitor may use.  Our dashboard will automatically report on the number of leads capture by prize wheel and by day. This dashboard helps you get a real time view of what’s happening in your trade show eco-system.  It’s especially helpful if you are managing lots of events.

Here are some other reports that will help.

  • Prize Winner Report: Provides an ordered list of each prize that was won.
  • Lead Report: Gives you the Lead Information, Survey data and Prize won.
  • Inventory Report: Keep tabs on your prize inventory from day to day or show to show.
Learn More About the Virtual Prize Wheel How Much Does it Cost?

 

 

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.

Share53
Tweet
Share