How Trade Show Game Leaderboards Drive Repeat Booth Visits

How does a digital trade show game leaderboard drive more repeat traffic to a trade show booth?

It’s all about people — proud, competitive people – who like to win, be seen as winners, and stay on top.

This is what a digital trade show game leaderboard looks like:

digital leaderboard for trade shows and events

Thousands of people have stopped in a trade show booth to play our digital games such as the Virtual Prize Wheel or the Challenge Bar Trivia Game, drawn in by the visuals and the crowds of excited players.  Those games are very popular, and do a great job of bringing in people to the booth the first time.

Digital trade show games and leaderboard above engaged booth visitors

The attendees might do so well on the game that they scored high enough to rank on the leaderboard.  They see their name or their picture up on the big screen!  Hooray! They leave the booth happy winners.

But remember, people are proud and competitive.

Leaderboards Drive Repeat Visitors

So – the high-scoring gamers come back, but not alone.  They come back with their friends, because they want their friends to see them on the leaderboard!  That’s what they care about.  They care about seeing their own name “in lights.”

In doing so, they have recruited more visitors for the exhibitor’s booth!  These new visitors will play the digital trade show games, and become new prospects for the booth staffers to talk to.

Over the course of a multi-day event, people come back to see, “Am I still there? Am I still above Joe? Am I above Sally? Oh no! I am below Sally! I need to try again!” And so, the exhibitor gets more info from them when they fill out the game surveys, and the booth staffers get another chance to talk to them.

At every event that I’ve been a part of where there is a leaderboard, there’s always somebody, somebody who wants to take a picture of their name on the leaderboard.  They want to be in the picture and they want to be on the leaderboard.

trade show booth visitor points to her name on a digital leaderboard

So, if you have a leaderboard in your booth, then leave a space beside the leaderboard so that people can stand there and take a picture.

And if the booth visitors win a big prize awarded at the end of the event?  Put that on the leaderboard and then they will come back again to get their prize – and bring even more friends!

Prize winners of trade show games on the winner leaderboards

Therefore, a leaderboard leverages the natural competitive drive of trade show attendees to help bring booth visitors back – with their entourage!

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate more booth traffic.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.