SocialPoint Digital Solutions for Events Blog

audience engagement

What Is Audience Engagement For Events?

At their best, events are an explosion of content and ideas where we craft meaningful stories and create community.

However, events are also where we too often load everybody up with as much coffee as we can give them and then send them into a big, dark room with rows and rows of chairs to watch the CEO’s presentation up on a big screen!

Most attendees stop paying attention after 10 minutes

As an event professional, you probably know that most attendees stop paying attention after 10 minutes! We polled event professionals at a recent webinar, and 85% of the participants knew that attendees lose their attention after just 10 minutes. And yet, so many meetings don’t seem to take that key fact into account when creating their conference content and agenda. (Read 20 reasons people attend conferences)

Samuel J. Smith September 24, 2017

THE GAME GUIDE: New E-book Helps Exhibitors Make Their Interactive Trade Show Games Even Better

We wrote the book on successful interactive trade show games. And you can have it for free.

THE GAME GUIDE: SocialPoint Guide To Interactive Trade Show Games, is a 52-page book you can request by clicking here. This new e-book can help you:

Understand better how interactive trade show games can significantly boost your trade show marketing results
Gain insights into the key drivers of success in implementing your interactive trade show game, so you are even more likely to have a great first show
Tailor your interactive trade show game to best fit your marketing goals, whether you want more booth traffic, greater engagement, client education, better lead management, or more sales.
Drive even more booth traffic through pre-show and at-show promotions
Train your booth staff to derive full value from your games

THE GAME GUIDE contains solid advice for any exhibitor considering interactive trade show games – not just ours. Whether you are considering your first game, or have already used them for years, this e-book will give you new insights that will ensure your next game is even better.

Samuel J. Smith September 14, 2017

benefits of trade show games

Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth. You want your booth hopping with the action and engagement that comes with an interactive experience. That’s why you’re on the hunt for interactive booth ideas that help you get people talking.

But while there are lots of ways to make your booth more interactive, unfortunately they won’t all help your company advance its trade show and marketing goals.

Here are 5 criteria for choosing a trade-show-marketing-driven interactive booth idea – and how our digital trade show games meet them all:

Samuel J. Smith September 6, 2017

J. J. Keller nearly doubled their lead count goal with Challenge Bar Trivia game in their 20 x 20 SHRM 2017 booth

trade show marketing

J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal

Samuel J. Smith August 28, 2017

prize wheel

How to Promote Your Virtual Prize Wheel For Even More Booth Traffic

When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic. People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.

But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:

1. Signage

Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.

Samuel J. Smith August 3, 2017

Senior executives can be afraid to ask questions of their event audience

audience engagement

10 Questions Senior Leaders Should Ask Their Event Audiences But Are Afraid To

We live in the participation economy. We have phones in our pockets that are one tap, click or voice request away from finding anything that we want to know on the Internet.

When I look around, I still see events struggling to integrate and use technology to tap into the power of their attendees to create content and conversations. So, why are we still stuffing people in chairs in rows quietly for hours on end in our events? Why are we still using the lecture model?

Today, senior leaders have a unique opportunity to use events as a transformative tool for their organizations. More specifically, they have the opportunity ask hard questions, tackle unsolved problems and use events as a tool for collaboration.

Samuel J. Smith July 18, 2017

prize wheel

Train Your Booth Staffers To Get More High Quality Leads Using The Virtual Prize Wheel

It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.

Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:

Qualify attendees before they play the game

If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel. Booth staffers can ask qualifying questions such as “What are you looking for at the show?”

Samuel J. Smith July 13, 2017

CEIR 2017 Report on Attendee Engagement Part 1

benefits of trade show games

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR). (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Samuel J. Smith July 6, 2017

prize wheel

8 Tips For Choosing Prizes For Your Trade Show Prize Wheel Game

One of the biggest decisions for our clients who use our Virtual Prize Wheel game in their trade show booths is: What kinds of prizes should they give away? After seeing some clients struggle with this choice, I want to share with you some advice, so you can have a smoother experience and get more people into your booth.

Samuel J. Smith June 5, 2017