5 Simple Event Gamification Tactics for your next Sales Meeting or Customer Event

I don’t know about you, but personally, I have a hard time sitting in a general session listening to speakers go on and on and on. If I am not sitting near the front the whole thing turns into blah, blah, blah. And, my mind starts to wander.

However, if there is a way for me to participate in the session, I am much more likely to stay connected to the content and the message.  

That’s where event gamification can help tremendously. Event gamification creates a fun way to let attendees participate in the session.

We have created thousands of games for different event audiences. Here are five different event gamification tactics that work. You may want to consider them for your next sales meeting or customer event.

Tactic #1: Setup A Group Trivia Game

If you are looking for high-impact-minimal-effort game then a group trivia game is the way to go.

There are many ways to implement a group trivia game:

  • Team gameplay vs Individual gameplay
  • Single trivia game vs Multiple quizzes with cumulative leaderboard
  • Emcee driven game vs Play at your own pace

However, the most simple way is to put a big leaderboard up on the big screen of your general session during the walk out, activate the trivia game in the attendee’s event app, and turn the attendees loose. You will be shocked at the high number of people who play and play. You will get tens of thousands of questions answered. No joke!

Knowing that people will play, the key to your success will be aligning your trivia questions with the meeting content. If you use a product like SocialPoint you will be able to do two things: (1) create a set of trivia questions around your event’s learning objectives and report on it. In addition, (2) you will be able to measure an individual’s performance and do an analysis of the individual questions they answered correctly and incorrectly.

Plus, this type of game does not require staff onsite, it’s easy to set up, you can brand the game, the player instructions are simple, it integrates into your event app AND it doesn’t require general session time. This is very simple event gamification. You can easily do this in your event.

Learn about SocialPoint’s interactive trivia solution

Tactic #2:  Use Spin to Win for Prize Drawings

How do you pick winners for your drawings? Is there any drama and excitement?

Don’t overlook the power of a spin to win virtual prize wheel to attract lots of attention in a ballroom or on the trade show floor. Our trade show clients sometimes get long lines in their booth with visitors waiting for their chance to spin to win.   And, our event clients wake up sleepy audiences on day 3 with spin to win prize drawings.

Spin to win works as you might imagine. Using SocialPoint, you have ½ of a wheel visible so you can have an unlimited number of prizes. The wheel will randomly pick a winner based on the inventory available. If you are doing a drawing and the people’s names are your prizes — your inventory quantity will be 1. The wheel can be triggered with a button, through web forms or from one of your event production crew. Then, the prize wheel will spin, prizes will go by and one will eventually emerge as the winner. 

Here are two effective ways to use a spin to win prize wheel:

Name Wheel:  Using Names instead of Prizes

One client told us recently that the Spin to Win created a lot of excitement when picking winners from a drawing. She said that the virtual prize wheel woke up the whole ballroom at 9:30 in the morning after a long night of socializing. People kept looking for their name to see if it would pop up as the winner.

Golden Ticket:  Names Under Seat. Limited Prizes.

Stick a handful of golden tickets under seats in the ballroom. Let attendees discover them and come up to the front. Then, bring out a ginormous spin to win wheel (or display it on the big screen if you are going digital). Let the attendees spin to win a prize. Once they have won, then you can allow them to take the prize or spin again to see if they can get something better. Of course….the second prize could be worse too.  This format adds a little excitement to your morning.  

Learn about even more uses of the Virtual Prize Wheel in events by clicking here

Tactic #3: Digital Trade Show Passport Game

You have probably used a paper trade show passport game in the past to drive traffic to your trade show floor and into booths. However that approach is so 1995 today.  By using event gamification software, you can create more innovative rewards for you attendees. For example, you could allow attendees to spin the virtual prize wheel after they visit 5 booths. Then, earn a 2nd spin if they visit all of the booths.   Your virtual prize wheel could include one grand prize, a few intermediate prizes and several small prizes.  

Another advantage of using event gamification software is that you will get good data that you can share with your sponsors (and exhibitors) about the games performance.

If you need help giving your Trade Show Passport Game an Extreme Makeover with Event Gamification Software, click here.

Tactic #4: Replace your Paper Trade Show Passport Game with Trivia Bar

If option 3 didn’t sound good to you, then you will want to read about the trivia bar!

One afternoon we received a call from an insurance industry executive. She wanted to know how to get her sales people (independent reps) to go to the trade show area at her national sales meeting.  She had used trade show passports in the past, but she wanted something more interactive and content-oriented than just stamping passports and entering people’s names into a drawing.

We set up a trivia bar with a large leaderboard on the show floor.  There was a prize for the top score. The leaderboard was very public. The exhibitors (or sponsors) provided the content for the game. Attendees who visit sponsor booths have a leg up on attendees who don’t visit the booths.

Since that first event – sales leaders from tech, healthcare and other industries have used this tactic in their national sales meetings and customer events. It’s a simple, yet effective solution. 

Using this game, you can expect the following:

(1) More attendees will hang around on your show floor to play the game.

(2) Connect attendees to sponsor/exhibitor content and marketing messages.

(3) Encourage booth traffic visits.

(4) Summary reports that provide high level participation metrics and detailed by sponsor reporting on sponsor questions.


Tactic #5: Advanced Event Gamification

Perhaps you want to weave event gamification throughout your entire meeting or event.  Maybe you are thinking about creating a variety of different rewards, besides being at the top of the leaderboard.

If you really want to turn up the energy in your event, take a look at SocialPoint’s Attendee Participation Game.  It’s really game builder software that gives you flexibility in creating challenges and rewarding attendees.   At it’s core the game software works like this:  Attendees will earn points by completing challenges.  Then, attendees can redeem those points for spins on the virtual prize wheel. The winner could be the player or team who earn the most points. 

Using SocialPoint for example, attendee participation games can be integrated inside any event app. And attendees can play at kiosks outside the event app as well. This makes it easier for different types of attendees to get engaged and participate in the game, giving you greater engagement overall. Plus,  you can really get creative with leaderboards, prize wheels, name wheels and other reward and recognition options for players.

Using this game, you can expect the following:

  1. Engagement across all 2-3 days of your event.
  2. Massive amount of data on attendee understanding of learning objectives.
  3. Massive amount of data on attendee’s alignment to your content.

If you need challenge ideas for your next sales kick-off or national sales meeting, click here


Final Event Gamification Thoughts

If you are tired of having attendees sit in conference sessions to learn from speakers then any of the games above will be an improvement in your event.  Each game can be implemented for under $2,000 and within a few weeks without an issue.  Beware: the more sophisticated your game, the more buy-in you will need from stakeholders!  

Also, beware of the pitfalls that have trapped some of your colleagues in the past.  Please avoid these event gamification mistakes!

If you need help picking a game for you event – then try our new Game Selector tool below.

Written by

Samuel J. Smith is a thought leader, researcher, speaker and award winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.

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