Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.
As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth. As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.
However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting. Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:
This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes. I want to share those with you, so you can avoid them:
Because trade shows require an astounding amount of details, exhibitors are notoriously overworked and time-starved. As a result, some exhibitors wait until it’s almost show time before looking for an in-booth activity. By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find. With better planning, they could have taken the time to brainstorm and select a better in-booth activity. Even worse? They may have waited so long that they throw up their hands and do nothing.
Is your company a major exhibitor? You certainly are if you:
We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:
According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:
Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.
While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.
Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!
Let’s see how our games help salespeople in both these roles:
The top reason exhibitors choose our digital trade show games is to drive more booth traffic. The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees. Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.
Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.
We know our Challenge Bar Trivia game sounds pretty darn good to exhibitors looking to stand out:
But perhaps you need to see more proof that we can deliver. After all, seeing is believing!
In that spirit, we present to you 31 flavors of our trade show trivia game, to help ease your mind and help demonstrate the proven value we can offer you.
If the main reasons you are considering our trade show trivia game is to drive booth traffic and engage prospects, here are 11 examples of exhibitors drawing in a crowd, and keeping them engaged. Our trivia game helped them increase lead counts and educated their prospects about their products and services.
Last month we published the results of our exhibitor survey about their trade show giveaway strategies, choices, and perceptions, which we wrote about here. But that wasn’t all we learned.
While exhibitors were strongly positive about the advantages and benefits of using a trade show giveaway, they still had problems with them. Here’s how exhibitors ranked 5 problems experienced when offering a trade show giveaway:
What stood out to us right away is that of the top 2 problems exhibitors have experienced with giveaways, our Virtual Prize Wheel game can help exhibitors solve them both!
Trade show lead capture starts with your booth staffers gathering info with paper, an app, or even an interactive trade show game. And chances are very high that your booth staffers will be all or mostly your sales reps.
So, to help you improve your trade show lead capture results, here are 5 tips on how to get the most from your sales reps staffing your booth.
It’s only natural that some sales people love staffing trade show booths, while others dread it. The single best way to improve your trade show lead capture is to avoid staffing your booth with sales people who look at trade shows as an unwelcome chore. They feel that working the booth prevents them from closing deals. Instead, staff your booth with willing reps who see trade shows as an opportunity to talk face-to-face to many more prospects in a few days then they ever could while sitting in their office.