SocialPoint for Trade Show Exhibitors

Drive Booth Traffic, Capture Leads and Measure Impact Across Shows.

Create games and activities that drive booth traffic, capture leads and feed live display screens in your booth. Switch solutions from event to event or reuse the same solution for the full season. Compare results across multiple events to measure your impact.

SocialPoint for Meetings and Events

Create games and experiences that connect attendees to content.

Use our platform for interactive Q&A, live polls, trade show passport games, social media walls or event gamification solutions. While you engage your attendees in content based conversations, use the data to drive marketing next steps with customers or measure sales training.

SocialPoint for Agencies & Exhibit Houses

Turnkey solutions when custom development won’t work.

When time and money are obstacles, we are here to help. Using our platform, you can deploy games and activities in your clients trade show booths and events faster than before. We will setup the games while you take care of the rest.

SocialPoint at a Glance

Choose your event. Define your experiences.

Using our SocialPoint Audience Engagement Platform, we can brand, style and configure over 25 different audience engagement games and activities for mobile phones, tablets or big screens – without doing any programming.

Games

  • Head to Head Trivia
  • 3 Strikes Trivia
  • Quiz
  • Countdown Quiz
  • On the Clock Timed Trivia
  • Multi-Quiz Trivia
  • Instant Win Game
  • Virtual Prize Wheel
  • Virtual Prize Wheel Kiosk Mode
  • Attendee Participation Game
  • Trade Show Passport Game
  • Timed Leaderboard

Activities

  • Live Polls
  • Interactive Q&A
  • Word Cloud
  • Idea Generation
  • Idea Voting
  • Survey
  • Guess the Number
  • Correctly Answer the Question
  • Caption This
  • Social Media Wall
  • Social Media Leaderboard
  • Digital Fishbowl
  • Lead Manager App
Exhibitor Live Buyer's Choice Award

Buyer’s Choice Award Winner 2018

In February 2018, SocialPoint’s Digital Fishbowl won the ExhibitorLive Buyer’s Choice award at the show for best new product innovation in the trade show industry.

IBTM_WORLD_VERT-03

Top 10 New Event Technology for 2015

In November 2015, IBTM World (formerly EIBTM) selected our SOCIALPOINT® Audience Engagement platform as one of the Top 10 new innovations of 2015.

Resources

Case Studies

Aurora Diagnostics Promotes Company, Boosts Trade Show Lead Counts Two Years In A Row With Interactive Trivia Game

Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:

  • Have a fun, interactive booth with an activity that was quick and easy to play, to get more people into their booth
  • Have an additional way to gather leads beyond the show’s badge scanners (which often lacked attendees’ email addresses)
  • Showcase company services and benefits by including easier company-specific questions mixed in with dermatology-based quiz questions

Aurora Diagnostics first used SocialPoint’s Challenge Bar Trivia Game at AAD 2018, with excellent results: “Wow! Quite the turnout!” affirmed Rosenberg.  “About 30% of our booth visitors played the game.”

“I was happy to get 332 additional leads at the show. The game was actually an easier way to collect leads than asking everyone to scan badges, which some people are put off by.”

Plus, attendees came away from the show better informed about Aurora Diagnostics’ services and benefits: “We had some players who were there for hours, just wanting to be top on the leaderboard.”

Success Leads To Game Reuse at AAD 2019

Because of their success at AAD 2018, Rosenberg made the easy decision to repeat using their customized trivia game for AAD 2019: “The trivia game totally exceeded our expectations in 2018,” said Rosenberg.  “SocialPoint is amazing to work with and they really went out of their way last year for us.  Therefore, we did it again in 2019.”

“The cost for our second year was very minimal.  And the process to set-up the game this year was less than a 20-minute phone call.”

At AAD 2019, Aurora Diagnostics had similar strong results, with 320 unique game players, who played 551 games, and answered 9,632 trivia questions.

Game Set Up: Trivia Configuration, Prizes, Exhibit & Graphics

Getting the game set up was “a seamless process that SocialPoint walked us through,” said Rosenberg.

“Both years, we had 6 iPads and an 80” screen leaderboard for our booth. For our first year, we set-up all the graphics, game questions and what questions we wanted our audience (mostly physicians) to answer for our leads being collected.”

To make the game quick (and not overdo attendees’ limited attention-span), Stacey asked SocialPoint to limit the game plays to 3 minutes. “SocialPoint did have other options, but I thought this was best for us,” said Rosenberg.  Players could play individually rather than wait for other players before starting. This also let more people play the game. People who wanted to play more could simply play the game again.

Aurora Diagnostics created over 100 trivia questions, so attendees who played more than one game saw mostly new questions each game.  Rosenberg requested their game Leaderboard display the top 20 scorers: “I wanted to put as many names as I could, so more people could be up there.  They just liked seeing their name on the board.”

For visibility, both years the game was set up on the booth corner on the main aisle.

In 2018, Aurora Diagnostic’s exhibit counter supported 6 game iPads.  Counter graphics promoted the trivia game with the words, “Faceoff here – Dermatology is not a Trivial Pursuit.”  Aurora Diagnostics also had matching page-sized graphics atop the counter showing the Dermlite they could win by playing the trivia game. “We gave Dermlites to the top 3 people per day on the leaderboard,” recalled Rosenberg.

Aurora Diagnostics - Trivia game 2


At the 2018 AAD Show, Aurora Diagnostics set up their first SocialPoint Trivia game on the corner of their booth on the busiest aisle to grab more attention and booth traffic.

In 2019, rather than put the game player iPads on a counter, Aurora Diagnostics put their 6 game iPads on kiosks, which made it easier for players to approach and see the game leaderboard.  They renamed the game “DERM Master Challenge.” Aurora Diagnostics also promoted game with graphics on their exhibit components, and with 2 larger signs saying, “The top three scores will win a YETI” that included a photo of the prize. “The custom Yetis cost us only half as much as the Dermlites, but were an equal draw for attendees.” Aurora Diagnostics also used the trivia game as a “gate” to visit the candy bar they had in their booth, further motivating attendees to play their game (and learn more about their products).

Aurora Diagnostics - Trivia at AAD 2019

After successes at AAD 2018 and AAD 2019, what will Aurora Diagnostics do for AAD 2020?

“Our booth was so well received this year,” concluded Rosenberg, “that we will do the same game again next year, and probably not change much.  We are also considering using our DERM Master Challenge trivia game at another show, and other SocialPoint trade show games for our smaller shows. ”

Interactive Meetings Guide

Debunking The Myth of 100% Attendee Participation in Events

“I want 100% of the attendees to participate in this activity!” It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it. I have an alternative point of view. First, understand that there really isn’t any single activity that will get 100% attendee participation: 5 attendee engagement activities that never get 100% participation: 1. Your Audience Poll: Most of you will achieve 60-85%. The people who don’t participate either are not interested or didn’t get the tech to participate. 2. Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower. More like 40%-50%. 3. Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but that is rarely the case. 4. Your Social Media Wall: These get about 20-30% participation. The people that are into it are really into it. 5. Your Mobile Event App: Because it will only be used once, only a small percent of attendees are willing to go to the effort to visit their app store to download, install, and login. 6 attendee behavior types – and how many you have at your events: Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well: 1. Creators 2. Critiquers 3. Collectors 4. Sharers 5. Joiners 6. Inactives These different attendee types have different needs from technology and your audience engagement experiences: Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience. Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad. You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.) Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc. These people are about 25% of your audience. Sharer – These people prefer to share the ideas of others, rather than come up with their own. Joiners – These people like to join. Sign up for this, that and the other thing. Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees. Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes. Knowing that, if only 10% of the audience willing to create videos and other content, you're winning! Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it. Sure, they'd love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos. You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join. Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement. When designing your meeting, we have different types of activities that appeal to these different audience behavior types. Sprinkle these different kinds of engagement activities throughout your one day or multiple day event. Eventually you’ll get a higher percentage of your audience participating, just not all at the same time. So, you're not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed. If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

“I want 100% of the attendees to participate in this activity!”

It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.

I have an alternative point of view.

First, understand that there really isn’t any single activity that will get 100% attendee participation:

5 attendee engagement activities that never get 100% participation:

  1. Your Audience Poll: Most of you will achieve 60-85%. The people who don’t participate either are not interested or didn’t get the tech to participate.
  2. Your Scavenger Hunt Game: I recently heard about a game that got 90% participation but most participation rates are much lower. More like 20%-30%.
  3. Your Trivia Game: I have some clients who get 50-70% of attendees. We do have clients that get more – but those are exceptions.
  4. Your Social Media Wall:  The level of participation depends on the audience demographics and the calls to action that the event organizer creates.  Many get about 20-30% participation in a conference or event – without encouraging participation or showing the social screens in large public places. However – the people that are into it are really into it.
  5. Your Mobile Event App: Because it will only be used for a few short days – I have never heard of any event getting 100% of the attendees to download the mobile event app. It’s a huge effort to visit the app store to download, install, and login. I am constantly surprised by the low numbers of usage of these apps.

6 attendee behavior types – and how many you have at your events:

Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well:

  1. Creators
  2. Critiquers
  3. Collectors
  4. Sharers
  5. Joiners
  6. Inactives

These different attendee types have different needs from technology and your audience engagement experiences:

Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience.

Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad.  You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.)

Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc.  These people are about 25% of your audience.

Sharer – These people prefer to share the ideas of others, rather than come up with their own.

Joiners – These people like to join. Sign up for this, that and the other thing.

Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees.

Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes.

Knowing that, if only 10% of the audience willing to create videos and other content, you’re winning!  Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it.  Sure, they’d love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos.

You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join.

Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement.  When designing your meeting, we have different types of activities that appeal to these different audience behavior types.  Sprinkle these different kinds of engagement activities throughout your one day or multiple day event.  Eventually you’ll get a higher percentage of your audience participating, just not all at the same time.

So, you’re not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Trade Show Booth Ideas

5 New Digital Booth Activities With Our Improved Digital Fishbowl Game

Our award-winning game just got even better.

Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.

Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.

Here’s how it works:  As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question.  Their answers create digital content that displays on a large results screen.

DFB kiosks and trade show booth activity results screens

Most attendees will want to make their contributions to the digital content.  But for those that don’t, the digital content on the big screen is still a great icebreaker for booth staffers, who can ask attendees which answer(s) they like best, and why.

Here are the 5 digital booth activities you can do with the Digital Fishbowl game:

Digital Booth Activity #1: Live Polls (also known as Question of the Day)

Ask visitors to choose what’s their biggest challenge, goal, or desire from up to 5 possible answer choices. Poll results are immediately visible in a cool chart on your big monitor screen, and constantly updated as new attendees take the poll. Set up live polls ahead of time or on the fly in your booth.

Digital Booth Activity #2: Word Cloud

Ask booth visitors for words that best describe their main challenge, their job, the product category you market to, and more.  Put results on the big screen to stop attendees and start conversations. You get a great interactive, and insight into the language your prospects use.

Digital Booth Activity #3: Idea Generation

Ask attendees for their ideas on a relevant subject to your booth experience, such as what new product would they like to see from your company next.  Attendees’ answers are shown on the results screen, and you can download the attendees’ ideas after the show.

Digital Booth Activity #4: Idea Voting

Let attendees vote on ideas you already have captured, such as what product idea they like best, or what tagline best describes your company brand. Results on the screen give you great talking points with all your booth visitors.

Digital Booth Activity #5: Caption This

Put up fun photos for attendees to caption. Then choose the best captions to display in your booth on a scrolling screen. This entertaining activity helps break the ice with attendees.

TWO MORE INTERACTIVES — WITHOUT A RESULTS SCREEN

There are also two more activities you can host with the Digital Fishbowl without the digital results screen.  While there is no big screen of content, you still get a fun interactive activity for more traffic and engagement with your booth visitors:

Interactive Booth Activity #6: Guess the Number

You can ask attendees to give you their best guess on the number of something you have in your booth, such as the pieces of candy in a jar. The Digital Fishbowl records attendees’ answers with their names, so you can quickly look up who is closest to the right answer and name the winner.

Interactive Booth Activity #7: Correctly Answer the Question

You can add a single question to the Digital Fishbowl kiosk screens that booth visitors must answer correctly in order to go on to the next step, be it eligible to win a prize or prove their knowledge.

If you are looking for a simple way to create digital interactive content that’s easy to implement, customized to each show’s attendees, and helps boost your tech image, then consider the enhanced Digital Fishbowl game.  You’ll get more traffic and engagement as you offer up your prize drawing.

If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.

LEARN MORE ABOUT DIGITAL FISHBOWL GAME

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THE GAME GUIDE: The SocialPoint Guide To Interactive Trade Show Games

Learn how to get more booth traffic and engagement with your free 52-page e-book that shares proven methods for implementing trade show games!

SocialPoint Interactive Trade Show Game Guide

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