Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:
Aurora Diagnostics first used SocialPoint’s Challenge Bar Trivia Game at AAD 2018, with excellent results: “Wow! Quite the turnout!” affirmed Rosenberg. “About 30% of our booth visitors played the game.”
“I was happy to get 332 additional leads at the show. The game was actually an easier way to collect leads than asking everyone to scan badges, which some people are put off by.”
Plus, attendees came away from the show better informed about Aurora Diagnostics’ services and benefits: “We had some players who were there for hours, just wanting to be top on the leaderboard.”
Because of their success at AAD 2018, Rosenberg made the easy decision to repeat using their customized trivia game for AAD 2019: “The trivia game totally exceeded our expectations in 2018,” said Rosenberg. “SocialPoint is amazing to work with and they really went out of their way last year for us. Therefore, we did it again in 2019.”
“The cost for our second year was very minimal. And the process to set-up the game this year was less than a 20-minute phone call.”
At AAD 2019, Aurora Diagnostics had similar strong results, with 320 unique game players, who played 551 games, and answered 9,632 trivia questions.
Getting the game set up was “a seamless process that SocialPoint walked us through,” said Rosenberg.
“Both years, we had 6 iPads and an 80” screen leaderboard for our booth. For our first year, we set-up all the graphics, game questions and what questions we wanted our audience (mostly physicians) to answer for our leads being collected.”
To make the game quick (and not overdo attendees’ limited attention-span), Stacey asked SocialPoint to limit the game plays to 3 minutes. “SocialPoint did have other options, but I thought this was best for us,” said Rosenberg. Players could play individually rather than wait for other players before starting. This also let more people play the game. People who wanted to play more could simply play the game again.
Aurora Diagnostics created over 100 trivia questions, so attendees who played more than one game saw mostly new questions each game. Rosenberg requested their game Leaderboard display the top 20 scorers: “I wanted to put as many names as I could, so more people could be up there. They just liked seeing their name on the board.”
For visibility, both years the game was set up on the booth corner on the main aisle.
In 2018, Aurora Diagnostic’s exhibit counter supported 6 game iPads. Counter graphics promoted the trivia game with the words, “Faceoff here – Dermatology is not a Trivial Pursuit.” Aurora Diagnostics also had matching page-sized graphics atop the counter showing the Dermlite they could win by playing the trivia game. “We gave Dermlites to the top 3 people per day on the leaderboard,” recalled Rosenberg.
At the 2018 AAD Show, Aurora Diagnostics set up their first SocialPoint Trivia game on the corner of their booth on the busiest aisle to grab more attention and booth traffic.
In 2019, rather than put the game player iPads on a counter, Aurora Diagnostics put their 6 game iPads on kiosks, which made it easier for players to approach and see the game leaderboard. They renamed the game “DERM Master Challenge.” Aurora Diagnostics also promoted game with graphics on their exhibit components, and with 2 larger signs saying, “The top three scores will win a YETI” that included a photo of the prize. “The custom Yetis cost us only half as much as the Dermlites, but were an equal draw for attendees.” Aurora Diagnostics also used the trivia game as a “gate” to visit the candy bar they had in their booth, further motivating attendees to play their game (and learn more about their products).
After successes at AAD 2018 and AAD 2019, what will Aurora Diagnostics do for AAD 2020?
“Our booth was so well received this year,” concluded Rosenberg, “that we will do the same game again next year, and probably not change much. We are also considering using our DERM Master Challenge trivia game at another show, and other SocialPoint trade show games for our smaller shows. ”
“I want 100% of the attendees to participate in this activity!”
It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.
I have an alternative point of view.
First, understand that there really isn’t any single activity that will get 100% attendee participation:
Second, I believe that there are different types of attendees that have different types of preferences in your event. Here is a list that we adapted from the book Groundswell years ago. The list has held up pretty well:
These different attendee types have different needs from technology and your audience engagement experiences:
Creators – This is the person that can take a white piece of paper and make something magical out of it. They represent about 10% of your audience.
Critiquers – These are the people that couldn’t do anything with a white piece of paper. However, they are more than willing to write 40 pages of reasons why the creators creation is really bad. You have them all around you. They represent about 30% of the audience. (In an event – you can use this skill to your advantage.)
Collectors – These are the people that like to collect a set of something. You know they want all the badges, or to get to all of the stations, etc. These people are about 25% of your audience.
Sharer – These people prefer to share the ideas of others, rather than come up with their own.
Joiners – These people like to join. Sign up for this, that and the other thing.
Inactives – These people don’t want to get involved. They want to try and hide. They represent about 20% of your attendees.
Now the percentages are just rough estimates – some crowds vary in size. In our experience – if you use these numbers as a guide post – you can increase your outcomes.
Knowing that, if only 10% of the audience willing to create videos and other content, you’re winning! Even though almost everyone carries an astounding content-creating tool called a smart phone in their pocket, they won’t all want to use it. Sure, they’d love to see a picture of themselves with their arm around their friend’s shoulder, but 90% won’t go to the effort to create videos.
You can increase your overall participation rate by giving opportunities and rewards for attendees to behave the way they prefer, whether it’s to create, critique, collect, share, or join.
Also, rather than trying to get maximum involvement within a single session or workshop, instead go for layered engagement. When designing your meeting, we have different types of activities that appeal to these different audience behavior types. Sprinkle these different kinds of engagement activities throughout your one day or multiple day event. Eventually you’ll get a higher percentage of your audience participating, just not all at the same time.
So, you’re not going to get every attendee to create, but if you can focus on appealing to these different groups and accepting the percentages won’t reach 100 percent but perhaps 30 or 50 percent, you will succeed.
If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.
Our award-winning game just got even better.
Our Digital Fishbowl Game won the Buyers Choice Award last year at EXHIBITORLIVE 2018, as an easy kiosk game that motivated attendees to self-enter their lead data to win a prize.
Now we’ve radically expanded the capabilities of this game to create engaging, big-screen digital content, too.
Here’s how it works: As attendees enter their contact info on iPads or other tablet computers in order to win a prize, they also engage in one of 5 possible activities (listed below). It’s very quick for them to answer a question. Their answers create digital content that displays on a large results screen.
Most attendees will want to make their contributions to the digital content. But for those that don’t, the digital content on the big screen is still a great icebreaker for booth staffers, who can ask attendees which answer(s) they like best, and why.
Here are the 5 digital booth activities you can do with the Digital Fishbowl game:
Ask visitors to choose what’s their biggest challenge, goal, or desire from up to 5 possible answer choices. Poll results are immediately visible in a cool chart on your big monitor screen, and constantly updated as new attendees take the poll. Set up live polls ahead of time or on the fly in your booth.
Ask booth visitors for words that best describe their main challenge, their job, the product category you market to, and more. Put results on the big screen to stop attendees and start conversations. You get a great interactive, and insight into the language your prospects use.
Ask attendees for their ideas on a relevant subject to your booth experience, such as what new product would they like to see from your company next. Attendees’ answers are shown on the results screen, and you can download the attendees’ ideas after the show.
Let attendees vote on ideas you already have captured, such as what product idea they like best, or what tagline best describes your company brand. Results on the screen give you great talking points with all your booth visitors.
Put up fun photos for attendees to caption. Then choose the best captions to display in your booth on a scrolling screen. This entertaining activity helps break the ice with attendees.
There are also two more activities you can host with the Digital Fishbowl without the digital results screen. While there is no big screen of content, you still get a fun interactive activity for more traffic and engagement with your booth visitors:
You can ask attendees to give you their best guess on the number of something you have in your booth, such as the pieces of candy in a jar. The Digital Fishbowl records attendees’ answers with their names, so you can quickly look up who is closest to the right answer and name the winner.
You can add a single question to the Digital Fishbowl kiosk screens that booth visitors must answer correctly in order to go on to the next step, be it eligible to win a prize or prove their knowledge.
If you are looking for a simple way to create digital interactive content that’s easy to implement, customized to each show’s attendees, and helps boost your tech image, then consider the enhanced Digital Fishbowl game. You’ll get more traffic and engagement as you offer up your prize drawing.
If you’d like to see more about how you can drive more booth traffic and capture leads with our fun interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate a serious increase in excitement, crowds, and leads.
