When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.
And while many clients already know
Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?
It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks. It’s easy to get behind. That, and you feared
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Attract
Capture
Convince
Follow-Up
Report
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our
New Marketing Goals Prompts Desire for New Interactive Trade Show Game
When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals.
“We had
If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth. You want your booth hopping with the action and engagement that comes with an interactive experience. That’s why you’re on the hunt for interactive booth ideas that help you get people talking.
But while
If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.
That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for
Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.
We used to do mostly custom programming, creating one-off
Trade show games are not all just, well, fun and games. They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.
Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about
Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.
And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven
