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Value of Configurable Interactive Trade Show Games and Contests
benefits of trade show games

5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends. After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

Samuel J. Smith April 27, 2017
Capture trade show lead data with interactive trade show games
benefits of trade show games

Commonly Lost Trade Show Lead Data You Can Capture With Interactive Games

Trade show games are not all just, well, fun and games.  They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.

Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about from our clients.  After that, we’ll talk about how interactive trade show games can help you capture that data.

Challenges With Trade Show Leads Today

1. Stacks of business cards slow down lead follow up

do you like to data enter stacks of business cards after your trade show I don’t know anyone that wants to go back to office after the show and enter stacks of business cards, right?  Yuck! Nobody wants to do that task.  And if you are that someone, you’re a saint.  Because it’s a slow, boring job. You want to follow up with hot trade show leads as fast as possible, but stacks of business card slow you down from starting your sales and marketing follow up process.  That allows your digitally-savvy competitors to reach your common prospects first.

Samuel J. Smith March 24, 2017
trade show trivia game brings in more booth traffic
benefits of trade show games

How to Drive Trade Show Booth Traffic with Interactive Technology

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

Samuel J. Smith December 1, 2016