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THE GAME GUIDE: New E-book Helps Exhibitors Make Their Interactive Trade Show Games Even Better

New e-book THE GAME GUIDE: The SocialPoint Guide To Interactive Trade Show Games

We wrote the book on successful interactive trade show games. And you can have it for free.

THE GAME GUIDE: SocialPoint Guide To Interactive Trade Show Games, is a 52-page book you can request by clicking here.  This new e-book can help you:

  • Understand better how interactive trade show games can significantly boost your trade show marketing results
  • Gain insights into the key drivers of success in implementing your interactive trade show game, so you are even more likely to have a great first show
  • Tailor your interactive trade show game to best fit your marketing goals, whether you want more booth traffic, greater engagement, client education, better lead management, or more sales.
  • Drive even more booth traffic through pre-show and at-show promotions
  • Train your booth staff to derive full value from your games

THE GAME GUIDE contains solid advice for any exhibitor considering interactive trade show games – not just ours.  Whether you are considering your first game, or have already used them for years, this e-book will give you new insights that will ensure your next game is even better.

That’s because the e-book contains excellent advice for you, no matter where you are in the process of considering and selecting an interactive game as an activity in your trade show booth.

THE GAME GUIDE is divided into 4 sections.  The first and largest section contains 7 articles filled with many tips that apply to any interactive trade show game.  The other 3 sections have 2 to 3 articles with specific tips about trivia games, virtual prize wheels, and social media walls & contests, which are also popular SocialPoint interactive games.

Request your copy of THE GAME GUIDE today, and take a shortcut to implementing the crowd-stopping and engaging power of interactive games to improve your trade show marketing results.

The Game Guide - The SocialPoint Guide To Interactive Trade Show Games - request at end of blog post

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Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

Interactive booth ideas for sophisticated trade show exhibitors

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth.  You want your booth hopping with the action and engagement that comes with an interactive experience.  That’s why you’re on the hunt for interactive booth ideas that help you get people talking.

But while there are lots of ways to make your booth more interactive, unfortunately they won’t all help your company advance its trade show and marketing goals.

Here are 5 criteria for choosing a trade-show-marketing-driven interactive booth idea – and how our digital trade show games meet them all:

1. Create excitement & attract visitors

The best interactive booth experiences are so fun and exciting, it’s obvious to people as they walk down the trade show aisle, and so they feel compelled to enter your booth and get involved. And as more people come in, they create a snowball effect, because a crowd attracts a crowd.

Our digital trade show games do just that. People line up to play, because they want to spin the wheel, win a prize, be the leader, compete against their friends, show their expertise, and test their knowledge. Your booth will be busier than most with our games.

2. Bring booth visitors and staffers together

A good interactive booth idea brings people into your booth, a great one brings them together. An activity that helps initiate and facilitate a conversation between your booth attendees (who are often shy about talking with your booth staffers) and your booth staffers (who sometimes come across as too aggressive) advances the buying cycle and gets you closer to taking a lead, rather than merely entertaining them.

When attendees play our Challenge Bar Trivia game, they end up asking for (or not refusing) help from booth staffers on questions they are not sure about.  As the attendee and the booth staffer work together on answering the trivia questions, a relationship is formed, which makes it so much easier to turn the conversation towards how your company can solve their business problems.

3. Help promote your brand and marketing message

We’ve heard of exhibitors who lurch at the first interactive booth idea proposed, because it sounded novel and fun. Sometimes it was a mistake, because they didn’t ask a key follow-up question: Will this activity not only be fun, but also be consistent with our brand, and help promote our marketing message?

We know this because that’s what we’ve designed our digital games to do.  We promote your brand by creating bold visuals that are customized around your brand colors, fonts, images, and messages.  And going even further, when attendees play our trivia game in your booth, they learn whatever you want them to learn about your company and its products.  So they have fun, and absorb your brand at the same time.

4. Require less effort to set up

Trade shows are notorious for requiring attention to a thousand small details to succeed.  And by adding an interactive activity, you have increased the number of potential details significantly. That level of detail is especially needed if you choose a digital interactive activity, which more and more exhibitors are doing, to demonstrate how modern their brand is.

Until a few years ago, we built interactive digital activities for event marketers one at a time, writing new code to create our games.  But we’ve made it easier for you, because we built out a game platform that allows us to configure digital games, rather than code them from scratch.  That means we can build you a digital trade show game in less time, for less cost, with less risk, and less effort on your part.

5. Gather lead data for post-show follow up

This is where many interactive booth ideas simply fall down.  They may be fun, they may get your message across, but they were never envisioned to also gather contact and qualifying data about your booth visitors, and then leverage that new data for personalized follow up after the show.

Yet, that’s what we’ve done with our digital trade show games. Your booth visitors give you their contact info – and even answer qualifying questions – to play our games.  Then, after the show, you can easily export the lead data, to then send follow up messages to your trade show leads, and even tailor your messages (and your level of follow up) based on info the game gathered.

As the person responsible for your company’s trade show success, you’ve already graduated beyond the average by seeking an interactive booth idea.  Now, go to the head of the class by using our digital trade show games that not only provide a fun experience, but also create dialog, promote your brand, ease your workload, and faciliate better post-show lead follow-up.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal

J. J. Keller nearly doubled their lead count goal with Challenge Bar Trivia game in their 20 x 20 SHRM 2017 booth

Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals

When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge Bar Trivia Game from SocialPoint.

As a leading supplier of workplace regulation compliance products and services, one of J. J. Keller’s top 3 markets is Human Resources, which for many years means exhibiting at SHRM in a 20 x 20 booth.  “We’ve exhibited at SHRM for a long time because SHRM is very influential in the Human Resources market,” said Monson.  “This year our goal was to reach as many attendees as possible.”

Monson knew that to increase his booth traffic and lead counts, he needed to do things differently.  “We needed a fun and challenging activity that would reinforce key points about J. J. Keller,” recalled Monson.  “While researching possibilities, I found SocialPoint, went to their website and thought, ‘This looks cool, it’s just what I want.’”

While SocialPoint offers several games for trade show exhibitors, Monson discussed their goals and audience with SocialPoint, and decided upon their Challenge Bar Trivia Game.  Monson explained, “Trivia offered good interaction time, reinforced our messaging, was fun, and for competitive individuals, it provided a challenge to get their names on the leaderboard.”

Results with Challenge Bar Trivia Game nearly double their pre-show goal

The game exceeded Monson’s high expectations. “While our pre-show goal was to get 600 attendees through our booth, we ended up with 1,100 visitors – nearly double our goal!” said Monson.  “Right away during the first day we had great traffic and meaningful engagement.  I was nothing but happy, thinking, ‘This is working out better than I hoped.’”

Monson added, “It didn’t take long that there were attendees lined up to play the game.  People would play the game as teams, even strangers!  How they interacted with each other was very fun, all the while the game reinforced several points about us we wanted people to leave with.”

And not only did Monson get nearly double the number of attendees, J. J. Keller had even more visits, because people kept coming back.  “I was amazed at number of attendees that played the game over and over.  Many came back each day.”  By the end of the show attendees answered nearly 5,000 questions – and learned more about J. J. Keller’s products and advantages in the process.

Trivia game created dialog and interaction with booth staffers and attendees

The Trivia game not only brought in attendees, it helped facilitate meaningful conversations that converted into leads.  “The game allowed our booth staffers to start conversations with every attendee,” said Monson. “When a person was struggling with answers to the game, our staffers occasionally gave hints, building on the player’s own knowledge base, to get to the right answer.

“When a player got a question wrong, our staffers would hear an audible ‘ding’ from the game, and even shy people, once they got two wrong, it would crack the ice, and they were then more willing to accept our booth staffers’ assistance.  By the time they finished the game, our staffers were talking with them.  There would be a little down time between each question, so our staffers would ask what they were looking for at the show, and if we can help them.”

The show was a success from start to finish, even on the traditionally slow last day.  “There were very few times we did not have all 6 iPads with an attendee playing, and a booth staffer helping them. They were full most of the time.”

And even if people did not play the Trivia game, they were drawn in to become lead opportunities.  “Crowds draw crowds, so our booth staffers interacted with some attendees who became leads, even though they did not play the game.”

J. Keller leveraged attendees’ answers to Trivia questions in their post-show follow up

Monson continued to get more value from the Trivia game, even after the show.  “I sent a follow-up email to all attendees, that said something to the effect of, ‘By the way, these are the top 10 questions most frequently incorrectly answered by your fellow SHRM attendees.  These J. J. Keller products have the correct answers, that you could be using or posting at your company.  And for a limited time, you can get a 30-day free trial of our FMLA guide.’” Thus, Monson used the results of the Trivia game to demonstrate to his SHRM leads that they truly needed J. J. Keller’s products and services.

Mike Monson and J. J. Keller will use Trivia Game again

Monson is all-in on Trivia: “The Challenge Bar Trivia game worked so well at SHRM with our HR market, we will use the trivia game in our 20 x 20 foot island booth at the upcoming National Safety Council Show to help us with the safety market, another of our big three markets.

“I will likely try other SocialPoint games in the future, but for this summer I am happy with Trivia.  The other SocialPoint game modules may be better for other business models, but my market has many required regulations, and Trivia is a perfect fit to engaging this market.”

Smooth experience working with SocialPoint

While the results of the Trivia game were exciting, the experience working with SocialPoint was fortunately less stimulating.  “SocialPoint is very easy to work with,” said Monson.  “They were thorough, professional, and a good value.  They understand their product really well, and have enough experience with it, that when they predicted what would happen with the game in my booth, they were spot on.”

“Wait, I Don’t Need to Rent a Badge Scanner for My Booth Anymore?”

Costly trade show lead capture and badge scanners can be a thing of the past with our new Lead Manager app

Almost all our clients come to us because they want to use our interactive trade show games to get more booth traffic and more attendee engagement.

So it comes as a surprise to them when they find out about our new Lead Manager App, which comes for free along with our popular Challenge Bar Trivia game and Virtual Prize Wheel. And they are especially surprised how the free Lead Manager app can replace the lead retrieval badge scanners and lead capture apps they have to pay for.

The conversations usually go something like this:

(Me): “So, you have decided to get our Challenge Bar Trivia game, which will gather lead info that your booth attendees enter into the iPads as they play the game.”

(Client): “Yes! We are excited to have an activity that brings in traffic and gets attendees to enter in their own data!”

(Me): “That’s great!  By the way, we just introduced the Lead Manager App, a free companion app to our game, so your booth staffers can gather even more qualifying data on your leads.”

(Client): “Well, that sounds interesting, but we have already reserved the badge scanner from the show.”

(Me): “If you’ve already got the badge scanner reserved, that’s too bad.  You could have saved the $600 to $800 you are spending for a badge scanner or the show’s lead capture app, and even saved more if you get more than one badge scanner.  Because our Lead Manager app is free with our Trivia game.”

(Client): “Well, we figure we need the badge scanner anyhow.  To get the contact info from the leads.”

(Me): “Actually, you really don’t need the badge scanner anymore.  Because you already have the attendee’s data from the game.  The attendees gave you their names and contact info to play.”

[This is the biggest paradigm shift – that exhibitors’ don’t need the security blanket of the show’s lead retrieval systems or apps anymore – because they already have the data!]

(Client): “Hey, that is true … we do already have the lead data … that’s a new perspective!  But, while we will have the contact data from game players, not every booth visitor will play the game — so we need a scanner for them.”

(Me): “Not really, because for those visitors who don’t play the game, your booth staffers can gather the lead data face-to-face with our Lead Manager app, much like using the show’s lead retrieval app.”

“And even better, your booth staffers and managers can view all that combined lead data in real time, while in the booth.  Plus, after the show, you will have all the data – from the game players, and from the staffer-taken leads –  already in one place, combined.”

(Client): “Okay, so we could really use your app.  Oh, but it’s an app! Getting our booth staffers to go to the app stores and download the apps can be a pain.”

(Me): “I agree.  Which is why we set up the Lead Manager as an ‘Instant App” – there’s no need to download from the Apple or Google Android app stores – your staffers just click on the link we email you, and then it launches a virtual app, complete with a customizable app icon you can place on your smart phone’s home screen.”

(Client): “That’s super cool, I’ve never heard of that!  But I don’t want my booth visitors to see that app when they play the games on the iPads.”

(Me): “They won’t.  The Lead Manager app is only seen by your booth staffers on their smart phones – not the attendees.”

(Client): “Okay, this really sounds like a better way to go – we can save money not having to rent a lead retrieval device or app, our booth staffers can take higher quality leads, plus we get all the data combined during the show and after the show.”

(Me): “You got it.”

(Client): “Wish I knew that before I rented the badge scanner.  It’s too late for us for this show, but let’s discuss adding the Lead Manager app to our interactive game for our next show.”

That’s how these conversations are going.  I hope since you are reading this that you can avoid paying for the badge scanner or show’s lead retrieval app, and just get our free Lead Manager app for your next show, when you use our interactive trade show games. You’ll avoid paying for a badge scanner or show’s lead capture app, and get combined lead data from our games and your leads, in real time.

If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

How to Promote Your Virtual Prize Wheel For Even More Booth Traffic

Promotional tips to get more trade show booth traffic with your Virtual Prize Wheel

When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic.  People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.

But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:

1. Signage

Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.

2. Large Flat Screen Monitor

It’s really attention-getting when a booth visitor hits the button to make that Virtual Prize Wheel spin, when the spinning prize wheel is seen on a large flat screen monitor.  It creates a bright, colorful, moving impression, which becomes even more impressive on a bigger monitor.

3. Multiple iPads

The more iPads you have lined up on a wider counter, the more it will be noticed by trade show attendees.  While some exhibitors may only have one iPad when in a 10 by 10 booth, in larger spaces we’ve seen as many as 5 iPads lined up on a counter, creating an intriguing visual that’s hard to pass by.

4. Crowd Gatherers

While you (and most of your booth staff) may feel uncomfortable reaching out to engage trade show attendees as they walk by your booth, there are professionals who gladly will do so.  You can hire Crowd Gatherers that have no problem starting a conversation with people in the aisles.  During a trade show they will ask hundreds of passing attendees “Would you like to spin to win our grand prize, a ______?” And a lot of them will say yes!

5. Location in Booth

Our trade show games have been used in many different booth sizes.  In the larger island exhibits, our games are only one part of their entire campaign, with other areas for presentations, meetings, and demos.  You’ll pull more people into your booth if the prize wheel is featured near the aisles with the most booth traffic, so attendees can see game, and especially other people excitedly playing and winning.

6. Pre-Show Email

Before the show ever happens, you can be promoting your Virtual Prize Wheel with arguably the best tool for bringing in more traffic: Email. You can send an email inviting people to come “Spin To Win” in your booth, and list all the great prizes they could win.  Use your own email prospect database, and if possible, rent the best segments of the show’s attendee list.

7. Pre-Show and At-Show Social Media

You can get people excited to come play your Virtual Prize Wheel game by promoting it on your company’s Social Media accounts on LinkedIn, Twitter, Facebook, and Instagram accounts.  Tell them the prizes they can win before the show, and then publish messages with photos of prize winners (holding their prizes!) during the show.  Be sure your messages include the show’s hashtag, so more people at the show see your messages.

Try these promotional ideas out!  They’ll make it easier for attendees to discover that you’re hosting a fun activity in your booth that could award them prizes. The more of these tactics you do, the more traffic you’ll have in your booth.

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

10 Questions Senior Leaders Should Ask Their Event Audiences But Are Afraid To

Senior executives can be afraid to ask questions of their event audience

When I look around, I still see events struggling to integrate and use technology to tap into the power of the attendees to create content and conversations.

We live in the participation economy. We have phones in our pockets that are one tap, click or voice request away from finding anything that we want to know on the internet.

So, why are we still stuffing people in chairs in rows quietly for hours on end in our events? Why are we still using the lecture model?

Here are 10 questions that you should be asking the audience in your events but are either afraid to ask or not sure how to handle logistically:

  1. What potential roadblocks do you see that will prevent our strategy from succeeding?
  2. Why do you think this strategy will succeed?
  3. Why do you think this strategy will fail?
  4. What in your department or organization needs to change to make this strategy succeed?
  5. What actions are you going to take next week to start implementing this strategy in your department?
  6. In your opinion, what success stories that make our company great are not being shared with management and the outside world?
  7. If you had a magic wand what would you change about our company?
  8. What is stopping us from being a great company?
  9. In your opinion, what are three things that would make your job better?
  10. What are three things we should do differently?

If I positioned the questions correctly, you might be thinking of 3-5 other questions that you might want to ask as well. That’s ok – ask them at your next event.

Here’s how you can manage the logistics:

Using your event app, you can ask people to submit their ideas/comments through the app.  Apps like ours will have a brainstorming area that easily manage these types of comments and conversations. However, if you have a regular event app you can use the interactive Q&A or the feedback form area to capture questions from people. This will totally work well for you.

We live in the participation economy.  Our Social Media Apps and group messaging apps are the most frequently used apps on our mobile devices.  Yet, when we go to a conference, we are asked to sit in chairs in rows quietly for hours on end.

You know what’s weird? Our society has never been so highly educated and had access to as much information as we do today. Think about how much information you can access with one tap, click or voice request on Google. What if you could create the same type of experience in your events?  You can.

What if you could collect 1,000 ideas from attendees, consolidate those ideas and let the attendees rate them in real-time. Think about how much better off your company would be if you did that.

Guess what? You can do it for the cost of a chocolate fountain or an ice sculpture. Think about that the next time you see an ice sculpture at an event.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Train Your Booth Staffers To Get More High Quality Leads Using The Virtual Prize Wheel

Train your booth staff to succeed with our Virtual Prize Wheel in your trade show booth

It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.

Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:

Qualify attendees before they play the game

If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel.  Booth staffers can ask qualifying questions such as “What are you looking for at the show?”

Qualify attendees while they play the game

Even if you offer a big prize of some popular new consumer electronics, the Virtual Prize Wheel can offer multiple prizes at different value levels.  So make those second and third-tier prizes work to qualify attendees. When you prizes include a 20% discount on the next order, or a free sample, or an hour free consulting, your booth staffers can look for people’s reactions and what they say when they win those kinds of prizes.  If they say, “I can use that!” or get excited about winning product or job-related prizes, your staffers have a more qualified prospect, and can then focus on taking that particular prospect further.

Your booth staffers can also check out the badges while attendees are focused on playing the game.  It’s not a good idea to look at someone’s badge when you are talking to them – they will find it rude.  But when they look down to play, your staffers can look to see if anyone playing is from a company they know is a viable prospect, because of its reputation, size, or industry match with your best customers.

Qualify attendees after they play the game

Your booth staffers can also engage the attendees after they’ve spun the wheel, thanking them for playing the game, giving them any prize they did win, and then asking a simple, yet powerful qualifying question such as, “What business problems are you looking to solve while attending this show?” or, “Is there a product you are searching for at this show?” If you have too many game players to engage all of them in depth, your booth staffers can quickly decide which attendees are a good match for their offerings, and proceed further with the better ones.  Catch and release!

Find a qualified lead? Take that lead farther with our Lead Manager App

The Virtual Prize Wheel is set up to have attendees self-enter into the game screen their answers a few short qualifying questions to gauge their interest level, so your sales force has good qualifying info about the game players who visited your booth.

However, once your booth staffers find a more qualified lead while still in the booth, your booth staffers can use the SocialPoint Lead Manager app to futher qualify the lead.  They can rate the lead from 1 to 5 stars and answer qualifying questions you pre-set in the app. These qualifying questions can be more detailed questions such as buying time frame or buying responsibility level – things you may not have set up the game to ask, but your booth staffers can ask during a conversation. And, whatever info your visitors put into the game, will also be available to the booth staffer on their smart phones while they talk to them.  Plus, lead info captured via the game and the booth staffer will be merged together!

More Prep for Success

Besides being prepared to take more qualified leads, prep your booth staffers by explaining about the various prizes you are offering: how they should be displayed in the booth if necessary, where the prizes are stored, what to do when someone wins the grand prize, whether you will give them the prizes right there or ship them after the show, how you will handle non-tangible prizes (like a 20% discount) with coupons, and how to describe them to attendees.

Our Virtual Prize Wheel is tech at its best: It attracts more attendees to your booth, and is both great to look at and easy to use. With these booth staffing tips, you’ll be sure to get the maximum value out of using it in your trade show booths.

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

CEIR 2017 Attendee Engagement Study Part 1

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR).  (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Games are favored by most trade show attendees

Among many of the survey questions, attendees and exhibitors were asked about 10 different engagement tactics.  Attendees were asked if they used them when offered by exhibitors, and exhibitors were asked if they offered them. And that’s when opportunity revealed itself.

The second-most engagement tactic used by attendees is “Games that help educate attendees about products in a fun way,” used by 67% of attendees.  However, only 7% of exhibitors offer games that educate attendees about their products.  That means there is a whopping 60% gap between attendee interest and exhibitor use of games.

So if you are an exhibitor, using SocialPoint’s fun games such as our interactive Challenge Bar Trivia game will not only appeal to attendees better than almost any other activity, it also will be an activity that very few competing exhibitors will do.  So, you will stand out even further by comparison!

About the gap between attendee and exhibitor use of games, CEIR said in the report, “Gamification to educate and engage attendees is a minority activity though among exhibitors that use these tactics, attendee use is high.”

Digging deeper into several sub groups of the most active exhibitors, CEIR also found that, while on average, only 7% of exhibitors use games to educate attendees about their products in a fun way, 17% of exhibitors who do 25 or more exhibitions a year use games this way.  Which we’ve found as well – exhibitors who do lots of shows can spread the initial cost of the game over many shows.

There you have it — now there’s industry research that proves what we’ve been saying all along: Attendees love fun games to learn about exhibitor’s products!

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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18 Stats Supporting the Value of Events

Meetings and events support main business goals like sales, leads, and awareness.Meetings and events create significant value for the companies and organizations that host them.  Value such as leads, sales, and greater awareness – core business goals of the topmost importance.  That’s why meetings are here to stay.

But don’t just take my word for it, because there’s a ton of research that says so.  Here is a slew of strong statistics, culled from the even longer lists assembled by the folks at Event Farm and Certain:

Meetings help companies achieve their core sales and marketing goals:

  • Trade shows and events are the second most effective tactic in a marketer’s mix, after their company website. (Forrester)
  • 87% of consumers said they purchased the brand’s product or service after an event at a later date. (EMI & Mosaic)
  • 83% of marketers cited increasing sales as their top event marketing goal. (Center for Exhibition Industry Research)
  • 79% of US marketers generate sales using event marketing. (Statista)
  • 74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. (EMI & Mosaic)
  • 67% of B2B marketers think that event marketing is their most effective strategy. (WebDAM)
  • 65% of brands say that their event and experiential programs are directly related to sales. (EMI & Mosaic)
  • 64% of marketers use trade shows and events to source new prospects and business opportunities (Marketing Charts)
  • 63% of marketers use trade shows as a form of lead generation (Marketing Charts)
  • 58% of marketers believe that events and conferences are important ways to improve customer experiences of their services or products (E-Strategy Trends)
  • 51% of marketers surveyed believe that events strengthen existing customer relationships (Marketing Charts)
  • 46% of event managers view lead generation as a top reason to attend events (Exhibitor ROI at Tradeshows)

Meetings also help companies achieve other marketing and business goals:

  • 77% of B2B marketers use in-person events as part of their content marketing strategies. (MarketingProfs & Content Marketing Institute)
  • 76% of marketers say their event and experiential marketing initiatives are integrated with their other marketing campaigns. (EventTrack)

Marketers show their faith in meetings by continuing to invest in them:

  • 83% of B2B marketers are heavily invested in events (Marketing Charts)
  • 69% of B2B marketers consider in-person events effective (Sensible Marketing)
  • The US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. (US Bureau of Labor)
  • Event marketing usually consumes 20-25% of a company’s marketing budget. (HubSpot)

Use these awesome statistics to help justify your meetings and events, and to provide a little lift to your day, knowing that you are involved in an essential activity for growing your business.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Announcing the SocialPoint Lead Manager App – A Free Add-On to SocialPoint Interactive Games

Lead capture app for SocialPoint games

SocialPoint is proud to announce our newest product, the Lead Manager companion app for trade show lead capture.

This gives booth staffers the ability to record even more info about their booth visitors.  And it’s a free addition for SocialPoint clients, when they use our popular digital games like Challenge Bar Trivia and Virtual Prize Wheel.

We used the app ourselves in our booth at ExhibitorLive 2017, and it helped us gather detailed info about the many visitors we talked to.

9 Features That Help Booth Staffers Easily Gather More Valuable Lead Data

The Lead Manager App has many features that will improve your lead gathering at trade shows:

1. Simulated App Shortcut on Smartphone Home Screen: For ease of use, your booth staffers can have a shortcut to the Lead Manager app right on their smart phone home screen, set up with just a couple of steps, and without having to go to the app store.

2. Searchable List of Leads: Your booth staffers can quickly search through the list of visitors to your booth that have already played your booth games, and then select the specific lead they want to add to.  Icons let you know if the attendee has played the Trivia Game or spun the Virtual Prize wheel, or both. searchable list of trade show leads with the SocialPoint Lead Manager lead capture app

3. Full Contact Info: Your booth staffers can add more detailed info about a lead, including phone number, email, address, or whatever else you want your booth staffers to gather, but didn’t want to require game players to enter themselves. That way you get high participation on games, and also get more data on visitors you talked to at-length.

4. Quick Add: When your booth staffers are rushed with a flood of attendees, they can quickly start a lead with the Quick Add function, that gets them going with only the visitor’s name and email address.

5. Lead Rating: Your booth staffers can rate your leads from 1 to 5 stars, to quickly give your sales people a sense of lead quality, and to prioritize your trade show lead follow up.

6. Business Card Photos: You can take pictures of your visitor’s business card (or anything else) and include it in their lead info.  This is a time saver, so that you can later go back and enter in their contact info, when you may not have time to during the rushed exhibiting hours.

Lead Manager features for data entry and lead capture

7. Customizable Lead Forms: You can choose whatever questions you want your booth staffers to ask and enter, and even have different lead forms for distinct types of booth visitors.

8. Lead Count Reporting: You and your booth staffers can see how many total leads and game plays you have had during the show, to keep track of your success and see what’s hot.

9. Built-in Help: There is a built-in Help function to guide booth staffers how to use the Lead Manager, and it’s only a click away.

Lead-manager-features-for-lead-measurement-and-help

Staffers can also use Lead Manager to talk to booth visitors who have not yet played a SocialPoint game, or even take leads from people outside your booth at the show!  All leads will be synched up, no matter if they were started by a game or by the Lead Manager.  And, your booth staffers can edit any lead, in any field, whenever they want.

Best of all, the Lead Manager app ties into the SocialPoint Audience Engagement Platform, so you can leverage its already robust reporting and data export functions to follow up and measure your trade show leads.

To see more a demo of the new SocialPoint Lead Manager companion app, and how it ties into our popular interactive games and contests, that drive more booth traffic and capture more lead, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you create a more fun booth that increases your attendee engagement and boosts your trade show results.