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How A SocialPoint Customer Used Twitter To Promote Their Interactive Trade Show Game

Trade show prizes for an interactive trade show game

One of the strengths of SocialPoint interactive trade show games is that they capture so much attention that they essentially promote themselves.  But that doesn’t mean you can’t throw some extra fuel on the fire.

Our client Syngenta PPM did a fantastic job using Twitter to promote their use of our Challenge Bar Trivia Game at the Pest World 2016 Show.  I’m sharing what they did to inspire you and reveal some of the smart things they did.

Let’s break it down, dividing their tweets between pre-show and post show messages:

Pre-Show Promotional Tweets

Before the show, Syngenta sent four tweets.  The first tweet went out 11 days before the show started, announcing the Pest trivia game they would host in their booth, and a photo showing all the prizes attendees could win.  They also used the hashtag for the show, #PestWorld2016, as they did in all their pre-show and at-show tweets.

Pre-show promotional tweet by Syngenta

 

A week before the show Syngenta sent their second tweet.  This time, the image included a very gripping sample trivia question from their quiz that was sure to get people’s curiosity going! And, it’s a question that leads to people realizing they need Syngenta’s services even more than they thought.

Pre-show tweet featuring trivia game sample question

 

Five days before the show, they sent another pre-show tweet about their trivia game, this time with a big image saying “Pest Trivia! Think you’re a pest expert?  Test your skills at booth 517.” This is a time-honored strategy, pulling on people’s pride to get them to come try the game.

Pre-show message on Twitter challenging people to play their trivia game at show

 

The final pre-show tweet went out a day before the show started, with another gripping question, “How long can a cockroach survive w/o food?”  As with all their pre-show and at-show images, Syngenta uses their brand colors – with illustrations pre-show, and photos (with the booth and staffer shirts) at-show.

Pre-show tweet sent a day before the trade show starts

 

Notice that all four of these pre-show tweets include a link, ow.ly/7nab3059gxo that goes to a microsite promoting everything Syngenta PPM would be doing at Pest World 2016.  Included prominently on that page is this greater detail about the prizes attendees could win in their booth:

Game prizes and summary on pre-show microsite

At-Show Promotional Tweets

During the show, Syngenta sent out 5 tweets, with at least one every day of the show. These all showed activity in their booth, with happy attendees and proud staffers.  The first tweet on Day 1 shows two photos of an attendee playing the trivia game, and how other attendees can come win a treat.

Tweet sent the first day of the trade show from their booth with attendee playing the game

 

On Day 2 of the show, Syngenta’s tweet congratulates the first big prize winner, shows the winner and his prize, and reminds attendees to come play so they can win, too.

Big prize winner on the first day of the trade show

 

Syngenta does the same thing on Day 3, showing another prize winner.  They also keep including the show hashtag and their booth number.

Second day of the show prize winner from challenge bar trivia game in their booth

 

On the final day of the show, Syngenta sent out two tweets.  This first tweet shows two prize winners.

Two game prize winners on the final day of the trade show

 

For their final tweet – likely after the show closed, but on the final day, Syngenta showed 4 photos of happy and proud attendees interacting with the game and staffers in the booth.

Final tweet sent on the last day of the trade show with happy attendees in the booth

 

Syngenta did many things well with their Twitter promotional campaign about their SocialPoint Trivia Game.  Let’s summarize them – you can even use this as a checklist!

  • Repeated messaging before and during the show
  • Consistent use of company branding
  • Consistently used show hashtag and gave their booth number
  • Linked to more details about their Trivia game on a microsite
  • Asked intriguing questions that are in the Trivia game
  • Showed illustrations pre-show before they had attendee at-show photos
  • Showed lots of photos of happy attendees
  • Showed the prizes attendees could win and did win
  • Thanked by name the prize winners

Whether you use SocialPoint’s interactive trade show games or not, this is a great primer on how to promote via social media whatever activity you are doing to drive traffic in your trade show booth.  But it’s especially useful if you are using our games, as it leverages the use of human emotions (want to win the prize, want to show off knowledge) very well.

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games (and thus achieve your sales and marketing goals!), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

Congrats! You’ve Got More Trade Show Booth Traffic! Now What Do You Do?

Get more trade show booth traffic with interactive games

It’s a universal experience that exhibitors who use any of our interactive trade show games get more booth traffic.  But which game, game set up, and exhibit strategy will be best for you?  Turns out, it depends most of all on what is your goal behind the goal.

1. More Awareness

Want everyone at the show to know about your company? Then offer up a big, valuable prize that everyone at the show will want, and promote it on a big flat screen monitor or big signage or both.  Host our interactive Game Show Trivia Game to create a buzz that attracts peoples’ attention and focuses it on whatever you want to build awareness of – be it your company, your entry into a new market, your new product, or your new brand.

2. More Leads

To get more leads, bring more iPads for more people to play simultaneously.  You can also get more people into your booth with our Timed Trivia Game, where attendees compete to answer correctly the most questions in 60 seconds – that way, they finish the game quicker and let more new people get into your booth to play.  And before they can play our games, your visitors can be required to answer one or more qualifying questions, so you can ask attendees the questions you know will help you separate viable leads from the tire-kickers.  You can also bring more booth staffers, so when you have more people in your booth (even if they just spun the Virtual Prize Wheel by smashing a big button and not giving any qualifying info), they can engage them in conversations and turn more of them into leads.

3. More Immediate Sales Revenue

While some exhibitors view trade shows as a long-term branding and lead generation tactic, others want to do whatever they can to drive as much immediate sales revenue soon after the show.  That means finding the booth visitors who are the most qualified leads so you can focus your efforts on them after the show.  You can find the more qualified leads by having our games “ask” them more survey questions that matter, and by having your live booth staffers do the same.  Find those more qualified leads by determining if their company matches the profile of your sweet spot customer. Are they shopping for a purchase that is already approved? Do they understand – and value – your company strengths? Have they already interacted with your company, and this face-to-face engagement has solidified your relationship? Then mark these leads as your hottest, get them to sales quickly, and then persistently follow up.

4. More Client Cross-Selling

Is this you?  Your company has a high market share, and attendees feel like they already know you – but you know you have lots of other products they could be buying.  Our clients with the goal of cross-selling customers adjust how they use our games.  When they use our Challenge Bar Trivia, they write most of the questions to be about all the various products they sell, to teach attendees about them.  When high market share exhibitors use our Virtual Prize Wheel, they include discounts on new or lesser known products among the prizes attendees can win.

Getting more trade show booth traffic is a nearly universal exhibiting goal, but usually it’s hiding a more important sales and marketing goal beyond that. Once you determine your company’s sales and marketing goals, consider employing the tactics discussed above that will help you achieve them.

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games (and thus achieve your sales and marketing goals!), feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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Demystifying Internet Options at Events

It is no secret that having a reliable Internet connection can make or break an event.  Nothing brings life to a screeching halt quite like having a PowerPoint presentation freeze during a speech or a live video stream suddenly cut out for virtual attendees around the world.  The goal is simple:  Just make sure the Internet works without interruption and content is accessible to the people you want it to be.

If only there was a check box for that option.  There’s not.

When filling out the order form to get Internet in your booth or event space, all of the different options can be a bit confusing.  But, in the end, most of the Internet options really boil down to 4 key deciding factors:

  1. Public vs. Private
  2. Static vs. Dynamic
  3. Dedicated vs. Shared
  4. Bandwidth

Below is a simplified explanation of each option.  Armed with this basic knowledge, you should be able to navigate the Internet connection landscape at your next event and feel confident that “internet issues” will be a non-issue.

1) Public vs. Private Network Connections – Who do you want to share your content with?

Let us take a look at two different scenarios.  In the first scenario you are live streaming your event to people around the world.  You want the video that you are capturing to be available anywhere to anyone.  A public IP address is what you need in this scenario because the devices on the network are “visible” to devices outside the network (via the Internet or another network).

In the second scenario you have a social media display in a booth and you’ll be using a laptop to access the display through a web browser.  If your network is configured as “private,” devices outside the network cannot “see” or communicate directly to your devices.  With a private IP address you can access and surf the web, or read email, but you cannot distribute any content such as audio or video streams. Private IP addresses are typically less expensive than public IP addresses and, for the most part, are capable of doing anything that you would do on your own home computer.  This would be sufficient for this scenario.

2) Static vs. Dynamic IP Addresses – Does your IP address stay the same or change and does it matter?

In the live streaming scenario above you will likely need a static IP address so that your video stream can be found using a single, consistent address throughout the event.  If your address changed in the middle of the General Session you would have broken links and people staring at blank screens because they would be looking at the wrong address.

It’s like moving without telling anyone.  A lot of mail ends up “returned to sender.”

In the display scenario however, you don’t really care whether or not your address changes because you are the only one requesting information.  Every time you send a request to an address (i.e. to a URL), that request is sent with a return address so it always knows exactly where to return the response (i.e. to your laptop).  Dynamic IP addresses are typically less expensive than static IP addresses and are usually used by default on home networks.  A dynamic address is the best choice for the majority of event or booth purposes.

3) Dedicated vs. Shared – How many people are going to be sharing your connection and how important is speed?

In some respects, networks are like highways: more traffic leads to more congestion.  The same is true with the Internet: more people surfing leads to slower Internet speeds.

A dedicated line (or a dedicated IP address) is analogous to having the entire highway to yourself.  With a dedicated line you have access to the full amount of bandwidth allocated to that line.  No other users means no congestion and faster speeds.

A shared line is, as the name suggests, shared among all the users connected to that line.  If you have a 10 Mbps (megabits per second) shared line with 10 users, each user gets an average maximum speed of 1 Mbps.  That same 10 Mbps shared between 200 users reduces each user’s bandwidth to 51 kbps (yes, worse than 56k dialup).  Internet speeds on a shared line are unpredictable and tend to jump around quite a bit as users join and leave the network.

Dedicated lines are typically more expensive than shared lines.  However, if enough users are on that shared line, speed could drop to a crawl and could potentially cripple your event technology.  It is for this reason that dedicated lines are almost always preferred over shared lines at events.

4) Bandwidth – What kind of content are you sharing and how quickly do you want it to upload?

Ensuring that you have sufficient bandwidth to run your event technology is extremely important.  To give some sense of perspective, a standard definition Netflix video consumes 1.5 Mbps and a high definition video consumes 6.8 Mbps.  A good way to estimate the amount of bandwidth that you need is to use a free bandwidth estimator tool. Simply enter the number of users, devices and type of content you will be accessing to estimate how much bandwidth you will need to view content in a timely fashion.  My recommendation for a display of social photos and videos (using 1-5 devices) is 3 Mbps.  If you are using more than 10 devices you’re probably going to have somebody administering your network for you such as PSAV.

Key take-aways?

This isn’t exactly stimulating subject matter.  However, if you are in charge of planning or running an event, at some point these questions regarding Internet network options will come up.  Save these notes.  Put them on a cheat sheet.  Smile and hand in your event order form with confidence that your Internet connection will run smoothly, making you look like an IT genius.

At SocialPoint we specialize in helping clients of all sizes plan and execute events, trade shows, conferences and more.  For more information or to learn about our consulting services and event solutions contact us or visit socialpoint.io

8 Reasons A Virtual Prize Wheel Is Better Than A Regular Prize Wheel

Cryptzone using Virtual Prize Wheel Interactive Game in their trade show booth at RSA 2017

Hey, it’s no secret: an old-fashioned prize wheel costs less than our Virtual Prize Wheel interactive game.  So why bother going digital?  Turns out there are many reasons our Virtual Prize Wheel is the real deal:

1. Prize Inventory Management

As people spin and win prizes, your inventory of prizes changes all day long.  Eventually some of the choices you offer on a regular prize wheel can run out but, but attendees would still think they won them.  Awkward moments ensue!  Fortunately, with our Virtual Prize Wheel interactive game, your attendees will never know that you ran out of a prize, because our game keeps track of declining inventory as more people win, and then takes a prize off the wheel once it runs out.

2. Emphasize Your Grand Prize

It’s common for an exhibitor or event marketer to offer up a grand prize that makes attendees say “Wow!” and get them to play.  With a regular prize wheel, that grand prize is just one more sliver on the visual pie of the wheel, easy to get lost in the visual shuffle.  However, with our Virtual Prize Wheel, you can add a headline and photos on the screen to help promote your big prize, and make it more enticing for attendees to play.

3. Planned Distribution of Prize Levels

Most marketers offer up multiple prizes with their prize wheel drawing – think of all those pie pieces with different prizes that you’ve seen. But do they offer the same number of each?  Think about it – do you want attendees to have as many chances to win the Grand Prize as they do the $10 prize, and as many chances to win the $10 prize as the $1 prize?  Probably not – you would go broke.  Well, unlike with a regular prize wheel, our Virtual Prize Wheel lets you tell how many of each prize you want to give away, and then automatically does the math to award prizes in the exact proportions you want.  So, you can give away one grand prize, five $20 prizes, ten $10 prizes, and a hundred $1 prizes.  Or whatever you want.

4. Show It But Not Award It

Imagine this – you have a single big prize that you’re using as a draw to bring in more traffic and get people to talk to you.  But, because it’s right there on your regular prize wheel, someone gets lucky and wins it the first hour of the show.  Then you spend the rest of the show saying “Sorry!  It’s gone!” to attendees – as they walk away disappointed.  But with our Virtual Prize Wheel, if you want, you can include a prize on the wheel, but block it from being awarded.  They will still win a prize, just not the big one.  But they are much more likely to play.  Then you can set the game to award the grand prize on the last day, and have a celebration when they do!

5. More Modern Image

A prize wheel is fun, and it gets people to come into your booth or participate in your event because they have a chance to win something, be it a small treat or a big toy. But a regular prize wheel has a bit of the carnival feel about it, just a bit on the cheesy side.  With a Virtual Prize Wheel, you bring the prize wheel into the digital age, which helps project a more modern image for your company.

6. Match Your Brand

Everything you bring into your booth either reinforces or muddles your brand.  It’s that simple.  With a regular prize wheel, you are adding a visual focal point that may (or, more likely, not) match your company colors, fonts, and logo.  With our Virtual Prize Wheel, you have complete control over the entire digital screen, ensuring that the colors match your brand, the font matches your corporate personality, and the visuals, including your logo, are on point.  That’s especially important if you use a large flat screen to show the Virtual Prize Wheel.

7. Capture Lead & Survey Data

A prize wheel of any kind can draw a crowd.  At one event our client (with a Virtual Prize Wheel) was right next to another booth that had a regular prize wheel.  Both had lines of attendees waiting to play.  But at the end of the day, only our client had a list over 1,000 people who had played their games – including their answers to a few, key qualifying questions that allowed them to rank the leads. Only our client had exportable lead & survey data they could export and bring into their marketing system to follow up on.

8. Performance Analytics Dashboard

This is one of the biggest differences between the analog and the digital world.  A regular prize wheel can spin and help you award prizes.  But then what?  How well did you do at that event?  Or, compared to yesterday? Or to last month’s event?  In the analog world, that’s nearly impossible to keep track.  But with our Virtual Prize Wheel, the game is tied to our robust back-end analytics dashboard that lets you track and see your results, by day, by event, and even by game (if you use other SocialPoint games like our Trivia Game). And you, or others on your team can even log in to see results, even if you’re not at the show!

There you have it – 8 reasons our Virtual Prize Wheel is better than a regular, analog prize wheel.  I invite you to take our Virtual Prize Wheel for a spin at your next event.  Not only will your attendees win, but you will too!

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.

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5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Value of Configurable Interactive Trade Show Games and Contests

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends.  After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

And so, we invested in creating the SocialPoint Audience Engagement Platform that makes games that still look custom (many varieties of visual styles, client’s brand, colors, messaging, and logo built in).  Yet it provides greater value to our clients than custom programmed digital games in 5 key ways:

1. Lower Cost (by 62% to 90%!)

Many high-end exhibitors continue to hire digital marketing agencies to develop digital interactive games that require custom programming. That programming doesn’t come cheap.  Before our change to configurable games, we commonly were hired to create interactives at a budget of $8,000 to $12,000 each.  We also had to send a software programmer on-site to allow for last-minute changes and tech issues, adding another $4,000.

That total cost of $12,000 to $16,000 is 4 to 10 times more than our $1,500 to $4,500 per event price now.  And yet we still won those custom programming deals, but usually only with the largest exhibitors.  Now, our digital trade show games and contests are affordable to a much larger swath of trade show exhibitors, and for more events, not matter how big or small.

2. Shorter Timeline (& Less Time Overall)

Custom programming takes weeks and weeks, if not months for large projects.  It’s not just the time to create the code that runs the game or contest.  It’s the time to define the project with all the shareholders, to brainstorm solutions, to prioritize features, to review iterations, and to test and debug the finished software.

Getting managers available to give their feedback and approval across multiple steps stretches the timeline out – sometimes too far to even make custom programming a viable option for an event, by the time you start working on it. (And guess what – when your project will cost over $10,000, you will have more senior managers who want to be involved.)

Yet, with our configurable interactive games, we can work with you in a matter of days to get your game or contest set up with your brand, your content, and your marketing strategy. It will take you less time to do, and let you get started closer to your event date.

3. More Features

You would think that with custom development you would get exactly what you asked for.  And yet, because of budget and especially time constraints, exhibitors often settle for less than ideal.  More than that, custom development is limited by what one single client can come up with.  With our configurable platform, we have built in many great ideas you probably would not have considered, or perhaps have afforded, giving marketers more features in each game than they would ever attempt to pay for by themselves.

For example, our Virtual Prize Wheel features the ability to automatically monitor your prize inventory, to avoid offering a prize that you no longer have.  It also lets you pre-determine in what proportions you want to award different prizes – and change those proportions on the fly.  Or, in another example, our Challenge Bar Trivia game can let you make the trivia questions get progressively harder the further a player gets into their game. These are notable features that everyone can use, not just the one company that asked – and paid – to have it included in their custom-programmed interactive.

4. Lower Risk & Greater Reliability

An inevitable part of any software project is debugging – finding the parts of code that throw up an error.  While some bugs manifest themselves right away, other bugs only show up in certain situations.  Unfortunately, with custom programming, unless your programmer did exhaustive testing, that certain situation may not happen until you are at the show site!

Our configurable software has been tested across many months of events, for hundreds of marketers, so new clients benefit from an army of testers.  And our software is done and working now – so you have less risk of an unexpected development issue slowing you down. Plus, with our client-level interface, you can make changes to trivia questions or prize choices on site, without needing a programmer.

5. Robust Analytics, & Reporting

When we made custom programmed interactive games for clients, very few had the stomach to pay for us to create reports to track their results.  At best, they would get an export of all the data their game gathered, and then they would labor to discern what happened at their event.

But, with our Audience Engagement Platform, clients get data and charts tracking key engagement metrics across games, days, and events.  And if a client uses different SocialPoint games or contests, they can compare metrics between them, to see which game or game format helped produce better results, or which events themselves were better.

 

I hope this article has helped make clearer the many ways you get better value from our configurable digital trade show and event games and contests. With our configurable games, you can avoid unnecessary “excitement” of excessive budgets, tight timeframes, and the software development cycle — and keep the excitement in your booth with your attendees, where it belongs!

If you’d like to see more about how you can drive more booth traffic with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

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20 Reasons People Attend Conferences

why do people go to conferences

People come to meetings and conferences for lots and lots of reasons.  Here is my list of 20 reasons people come to conferences – in no particular order:

  1. Learn best practices
  2. Learn new skills – How to’s
  3. Learn about new trends
  4. See a vision of the future
  5. Listen to a “Star” speaker
  6. Earn continuing education credits
  7. Get new ideas
  8. Try new concepts
  9. Listen to industry experts
  10. Gain inspiration – from networking with peers in the industry
  11. Meet new people
  12. Re-connect with old friends
  13. Share war stories (stories of difficult challenges overcome)
  14. Share your experiences
  15. Meet with like-minded people
  16. Become re-energized as you become part of the larger whole
  17. Discuss common problems
  18. Realize that you are not alone with your thoughts and opinions
  19. Meet with several suppliers or customers in one place
  20. Had to go – the meeting was mandatory

Why do I think this list is important?

I like to look for “hidden” insights that might help me change my perspective and challenge me to think differently. If I can learn something new that changes my perspective – then I might be able to come up with better recommendations, new solutions, etc.

For example, once this list was assembled, the following words jumped out at me: Try, Share, Meet and Discuss. To me, these are action words used by people that like to engage in dialogue at conferences. They are not the words of people that want to sit and be entertained for 8 hours.

Equally important, I feel like the networking objectives were really specific, actionable and measurable: connect with old friends, meet new people, meet like minded people and share your experiences. It might just be me, but I can see value in developing networking activities (technology-based and non-tech based) that help participants achieve some combination of these objectives.

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

41 Ways to Measure the Business Value of Meetings

41 metrics to measure the value of your meetings

In a recent study, 60% of trade show booth organizers said that “Closed Sales” is their #1 measure of success at their event.  Yet, there are many, many more ways that meetings add value beyond revenue generated. How are you measuring the business value that your meetings and events create for your organization?

In MPI’s Business Value of Meetings research, they identified 41 different metrics that can be used to help you measure and track the business value of your meetings. Take a look at the list below – you might be able to find a few new metrics for measuring your success:

So you see, there are many more ways to measure the business value of a meeting beyond sales (which was still the first item on the list!).  Most likely, some of these are measurement metrics you had not previously considered — yet are metrics you now find viable.  Perhaps now you can demonstrate even greater value from your meetings than you thought!

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Advice and Advantages for 7 Kinds of Popular Interactive Trade Show Games

There are many kinds of popular interactive games and contests you can do in your trade show booth.  Almost all will create more activity and booth traffic, and help you gather more data about your booth visitors.

Yet, there are differences that are worth considering, so you can best meet your own trade show goals. After hundreds of events, here is what are the strongest advantages of 7 kinds of game and contests, plus some strategic advice on creating more successful activations.

1. TRIVIA GAMES: Attendees self-educate, self-qualify

digital trivia games for trade shows and events
My favorite thing about trivia games is that you get to teach people about your products and services: End of story! That’s the best thing about trivia games. Your booth visitors are self-educating themselves. Trivia games allow you to connect people to your products and services. So, you can talk to them about trends, you can talk to them about new features, new benefits, challenges you solve, your company history whatever you want and you are giving the person the opportunity to learn more about you while they play this game.

A client last month was telling me that their favorite thing about trivia games is that they design their questions so that people actually qualify or disqualify themselves by playing the game. So, depending on how visitors answer certain questions, the client will then decide if this is someone they should follow up with or not. So, by not even doing a survey or lead capture and focusing on that, they instead focus on how they answer those questions. That can be really valuable and sophisticated.

2. GAME SHOW: Create a buzz in your booth

game show trivia game interactive activity for trade show boothsAnother game we have is the Game Show.  About 4 or 5 people come into the booth and they play the trivia game, but this time, against each other.  You have a game host who pushes the same question to everyone, who competes by answering the fastest and with the right answers. One of the strengths of the Game Show is that if you want to create a little buzz in your booth, the Game Show will draw an audience to watch. You need to have the space to do this well.  You can usually get more people through your booth when they play Trivia by themselves, but you lose out on the buzz of the audience that way.  It’s a cool option and we see that done in a lot of trade shows. So, it is up to you to decide what’s the right fit for your booth and your activation.

3. DIGITAL FISHBOWL: Visitors data enter for you

digital fishbowl trade show booth interactive You already might have a real, glass fishbowl people put their business card in it, but that still leaves you with a stack of business cards you have to enter. In this case, with a Digital Fishbowl, you get people to enter all their lead information themselves. And, it can be more than just contact data — they may also be requesting some product documents from you, or fill out a survey. You are therefore offloading the lead data entry process to your booth visitors, but they will do it if they think it’s a valuable enough or interesting prize. Then you don’t have to deal with all that data. That’s what I like about the Digital Fishbowl. And this is another choice; it allows you to give away a big prize at the end of the show. So, while in my opinion this isn’t any fun, we do see attendees highly motivated to complete these forms, so it works. That’s why we are introducing a new product called Giveaway Manager (LINK) that makes the visual experience of the Digital Fishbowl more pleasing, so that it becomes an even better experience.

4. CAPTION THIS: Simple, fun activation

Caption This interactive game for trade show exhibitorsOne of the things that I really like about Caption This is it allows you to create a simple activation or you can make complex.  It could be done on mobile, it could be done on tablet, it could be done on a touch screen. If you have a photo, like the bears here, people can caption it. You can make it simple just like that, and then you pick a winner for best caption and give them a prize.  I have also seen it where people will take all the best captions and allow booth visitors to vote on them. And the caption that gets the most votes wins. And you can show all of the captions on a screen. So there are different ways you can execute this game. But here’s why exhibitors choose it: they are looking for a simple activation that doesn’t take a lot of time, it’s fun. And you still get the booth visitor data that you need, because they enter in their contact info and answer some survey questions to play the game. And by giving away a prize to the winner it becomes a contest.

5. SOCIAL MEDIA TOUCHSCREEN: Drive traffic, identify booth visitor needs

social media touchscreen and Twitter voting contest in your trade show displaysHere’s another activation that, if it’s the right fit for your booth, can be really slick. Some of our exhibiting clients want to engage folks with social media and therefore have social media games in their booth. To start, you create a hashtag campaign and get people at the show to tweet the hashtag. So, your brand messages end up virtually surrounding the event. In your booth, you have a touch screen and you put the best tweets on this touch screen and people have to visit you in your booth to vote for their favorites. And then the favorite tweet wins the prize.

And here’s where you can get sophisticated.  So, in this case once you have people tweeting, you could have your social media person tweet back at them say, “Hey Mathew, hey Diana, hey Katie, your Tweet has been featured on our touch screen. Come to our booth and vote for because the most votes wins the prize.” You could have your social media person respond back to each of those people trying to drive booth traffic. You probably are going to also expand your reach beyond the event. You might get some ideas from people beyond the event as well which could be useful to you.

Now in your booth you going to have people that tweeted but you are also going to have people that aren’t on Twitter. There are a lot of people that are not on Twitter. So, they might be just interested in, “Oh, I just want to vote for the idea.” So, their level of participation is to vote.  But, depending on how you organize it, you can also get these people engaged in a conversation. Like these folks at Career Builder did.  They asked people to tweet their “HR headaches” Then, their booth staffer used that as a conservation piece with booth visitors. They start a conversation with the Twitter voting, but then said, “Oh, are those headaches you really have?” “Oh, yes they are.” “Well, let us help you solve those.” And then that drove to why they should investigate Career Builder’s product and services.

So, that’s valuable two ways. You can use Twitter voting to drive people into the booth with social media, and then, once they are there, use the touch screen to kind of learn something about the person before you launch into your sales pitch or any kind of dialog or conversation.

6. SOCIAL MEDIA LEADERBOARDS: Easy contest from social media volume

social media leaderboard contest for trade show displaysWe’ve seen people do Social Media Leaderboards, because there is lots of interest in social media.  We see these executed a lot more in conferences than trade show booths; we see more social media walls in trade show booths.  Exhibitors using a Social Media Leaderboards are really just make a simple contest. The winners are determined by volume of social media activity, measured in several different ways.  As shown in the photo, you could honor the Retweet Rockers, and celebrate the people who do the most retweeting.  And then you give the person that retweeted the most at the show a prize.  Or, you can rank people by the most photos shared about the event on social media, or maybe it’s for the most tweets overall, or the most mentions, or the most video posts. There are lots of choices. Those are different ways that you can create a simple contest with social media, that draws people into your booth and connects you with top social media users in your industry online.

7. VIRTUAL PRIZE WHEEL: Draw in lots of excited people to win prizes and capture lead data

Virtual Prize Wheel can be big or small in your trade show exhibitWhen you put a Virtual Prize Wheel on a big flat screen monitor, it will draw people in.  The wheel can spin, which will draw people in, plus you can put the names of your prizes on it.  Sometimes people like a big, real-life button that attendees hit to spin the wheel.  I talked to someone recently that said the button is the most powerful thing in the prize wheel, that’s what draws people into the booth, to hit this button and have an action.  Then your booth staffers engage with them to give them their prizes, and get a conversation going.

However, let’s pretend that you didn’t want to use the prize wheel on a big screen. So, what’s cool is that you can also do prize wheels on one or more iPads, too, and use it for lead capture.  Because not everyone want to fill out all their contact information on the big touch screen. So, you could do this set up like Delta, that used signage to drive people into the booth: “Hey, we have a prize wheel, you could win a big prize.” Then they have 5 iPads, that allow them to process 5 people at a time, that fill out the form, give all their information and then have a chance to win prize. Now, instead of winning a big prize, everyone got something. You got a fan or a frisbee or a beach ball or something of that nature.

Depending on what you want to do, you could have basic prizes and you could have a grand prize. And you can decide, is that going to be given away on the wheel? Or will that be something you do a drawing about afterword?  So, there’s a lot of ways you can execute your activity using a Virtual Prize Wheel.

 

I hope that this article gave you a better idea of the specific strengths of these 7 popular interactive trade show games and contests.  Plus, gave you insights on how to ensure your own activation of these interactives are more successful and help you meet your most important marketing goals.

To see more about how you can drive more booth traffic and capture more lead data with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you create a more fun booth that increases your attendee engagement and boosts your trade show results.

Beyond Polling: 10 Ways To Create Attendee Engagement in Your Meetings with Event Technology

interactive event technology creates greater audience engagement and makes people happy

Event technology, event apps and audience response apps are offering several new and improved ways to create conversations with your audience.

Here are some of the things you can do: poll, play, create, capture, share, vote, survey, comment and smile. Yes, smile, because you can share photos too.

With all of these capabilities at your disposal, here are 10 ways you can use event technology to create attendee engagement experiences

1. Energize Sessions & Create a Conversation

Caffeinate your audience by adding polling, interactive Q&A and online discussion to your conference session.

2. Evaluate Pitches

Let audience members evaluate back-to-pack pitches and proposals from colleagues from their mobile device in real time.

3. Put Panelists in the Hot Seat

Turn up the heat on panelists by getting them to address more questions from the audience. You can answer 10X questions via text than by passing the microphone around.

4. Scale Up Brainstorming

It’s easy to generate ideas and pick the best option with 10 people. Using SocialPoint, you can do it with hundreds of people. Capture ideas, evaluate them and pick a set of options to evaluate after your workshop.

5. Collaborate in Groups

Break large problems into smaller problems and let small groups tackle them and share their feedback. You will get more specific ideas and be able to easily download and share them.

6. Simple, Fun Ice Breakers

Let your attendees write silly captions on photos that can be moderated and shown on the big screen.

7. Live WordClouds

Everyone loves word clouds. Let attendees submit key words that can appear on a word cloud…live and in real time. OR, give attendees a set of 30 – 50 words and let them vote for 2-3 favorites. Then turn those results into a world cloud.

8. Collage of Us

Let your attendees take selfies and share those photos on a photo wall. You can moderate the content for appropriateness.

Event images digital walls

9. Team Trivia

Create team based trivia game that allows your audience to work together to answer questions.

10. Pick A Winner

Put your attendees’ names on a virtual prize wheel then spin to see who won the prize. We can setup the prize wheel so a person can only win one time.

The SocialPoint Advantage

If you’d like to see how you can create more engaging and interactive content using the wide variety of choices within our SocialPoint Audience Engagement System, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate greater attendee engagement at your events.

Commonly Lost Trade Show Lead Data You Can Capture With Interactive Games

Capture trade show lead data with interactive trade show gamesTrade show games are not all just, well, fun and games.  They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.

Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about from our clients.  After that, we’ll talk about how interactive trade show games can help you capture that data.

Challenges With Trade Show Leads Today

1. Stacks of business cards slow down lead follow up

do you like to data enter stacks of business cards after your trade showI don’t know anyone that wants to go back to office after the show and enter stacks of business cards, right?  Yuck! Nobody wants to do that task.  And if you are that someone, you’re a saint.  Because it’s a slow, boring job. You want to follow up with hot trade show leads as fast as possible, but stacks of business card slow you down from starting your sales and marketing follow up process.  That allows your digitally-savvy competitors to reach your common prospects first.

2. Leads get lost

Another issue that I hear about it a lot, especially with organizations that use sales reps in the field as booth staffers, is that their trade show leads get lost. Their leads don’t make it back to marketing, so they don’t have the leads to track to sales and thus determine what is their return on investment for that show.  They also don’t know if they need to put those “lost” contacts from the show into a nurture situation or if they should be receiving their newsletter.  We hear story after story about folks that are having leads that are lost and they don’t know what to do about it.  They need a solution for that.

3. Scanner data is missing

We also hear lots of stories about scanner data that’s missing key information because the attendee did not provide it, or other times there is information that exhibitors value that was not asked by the show so it can never show up in the data provided by the scanner. So, when exhibitors rely on the scanner data they can miss key data they need.

4. Scanner data is inaccurate

Similarly, the scanner data might be inaccurate because either the trade show or the attendee made a mistake in entering the data. How many times have you had an attendee tell you, “Yes, scan my badge, but my phone number is wrong,” or “my email is wrong.”  And for every person who actually tells you that, there are 10 more who have bad data but they don’t tell you to give you a chance to correct it.

5. Missing link between conversation and trade show lead

You had a conversation with a nice fellow named Mike, but when you got the scanner it said Hailey on it and it was the wrong person, because maybe Mike traded badges with Hailey but it didn’t get updated in the scanner. So, there’s a missing link between the conversation and the lead — we see this a lot where you got the data from the scanner or from wherever it is.

6. How do you capture leads when your staff are busy having meaningful conversations?

And finally, this is the question that we deal with sometimes: Leads are getting lost when your staff are busy having meaningful conversations with potential sales and other people come by your booth. Wouldn’t it have been great if they played your game. You would have been able to gain an additional lead even though they might not be talking to anyone in your booth.

Data You Can Get From Games

Now that we’ve seen the many ways lead data can get lost at trade show, let’s talk about what games and contests can do to capture or prevent the loss of your trade show lead data. There are four key pieces of information you can collect from games and contests:

1. Contact information

Get attendees to provide contact info themselves when they play the Virtual Prize Wheel

First, games can gather basic lead contact information from each game player in your booth.  You may want to keep it simple and just ask for first name, last name, email. Or, you may be little bit more complex and ask for zip code or address or company or title, or whatever else that you value.

2. Lead qualification

Here is where I think it starts to get interesting as we see a lot of exhibitors asking lead qualification questions. Most digital games and contests will allow you to do that. So, if you want to ask, let’s pretend, maybe I need new tires, I’m going to buy new tires (and this is not B2B, maybe a B2C situation) and I’m going to buy new tires for my car in the future, and I’m playing a game, how long have you had your car?  When was the last time you bought tires, how many miles, those are a few questions you could ask that could tell you that you should call me or send me a discount or do some kind of follow up on Monday when you get back from the show because I could be a candidate to buy.

3. Identify marketing next steps

Digital games allow exhibitors to ask their booth visitors questions that help to identify where a prospect is in the sales funnel or if they are marketing qualified leads that should be sent on to sales or put into a nurture campaign, or someplace else. Or exhibitors might have the game ask the player more directly, “Where should we put you? Do you want to be on our newsletter? Do you want our white paper? Do you want a rep to call you?” We have seen that a lot. And by and large people playing the game will give you response to those questions. And that’s really cool because then on Monday morning you have an action that you can take.

4. Game performance data

trade show lead data and analytics

But the last piece of data that you can get from games is performance. Performance comes in couple of different ways like the dashboard that we are showing in this post. You can see some summary metrics and some analytics.  Typically, we see people comparing metrics and analytics across time and across shows. Now you can collect data that maybe you only had a hunch about before. Data to help you figure out the results that you got from your trade shows.  Data you could use to drive future investment decisions.  You can also go back and look at statistics about some of the marketing next steps and the levels of qualification. If you can track that through Salesforce or whatever CRM system you are using, all the way through the sales lifecycle, that will be even more valuable to you.

If you’ve been frustrated with how you’ve lost some of your key trade show lead data, consider using interactive games – not just because they are fun and will bring more people into your booth, but because they will also help capture that key lead data that has been evading you.  You’ll be better able to follow up on leads and measure the true value of your trade show program.

To see more about how you can drive more booth traffic and capture more lead data with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you create a more fun booth that increases your attendee engagement and boosts your trade show results.

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