MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

  New Marketing Goals Prompts Desire for New Interactive Trade Show Game When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals. “We had

How To Combine Gamification with Content and Experiential Marketing

Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play! If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our

Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth.  You want your booth hopping with the action and engagement that comes with an interactive experience.  That’s why you’re on the hunt for interactive booth ideas that help you get people talking. But while

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games. That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for