trade show games Archives - Page 4 of 5 - SocialPoint Audience Engagement Platform

improved lead capture for small trade shows combines game with lead retrieval app

trade show lead capture

Realistic and Improved Lead Capture for Small Trade Shows Staffed By Field Sales Reps

We’ve had very similar discussions recently with several exhibitors who have big trade show programs with big booths, but also lots of smaller shows with 10 x 10 booths that they, as the trade show manager, never get to. Those small shows are staffed by field sales people or channel partners who have no face-to-face contact with the trade show manager.

And while it doesn’t happen every time, far too often the sales people staffing the booth don’t send the leads back to the home office.

These shows may be so small the show producer does not provide a badge scanner or lead retrieval app. And the reality is, even if they did, the booth staffers may not use it, preferring to tuck business cards into their pocket.

Samuel J. Smith November 18, 2017

trade show games for tech exhibitors - virtual prize wheel for Cryptozone

ideas

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. After hundreds of client game implementations, we know trade show games attract a crowd and get attendees engaged with your booth staffers.

But, if using games in your booth is a new idea for you, you understandably need more info. So, in this article, I will share with you several kinds of games and game aspects to consider in your decision.

Fun Games to Play To Attract Customers

The first factor is that your game must be fun! You want people to be magnetically drawn into your booth because you are hosting a game that looks like fun, that their friends have told them is fun, and that they can see people already enjoying to play. And, not just any people, but your target customers. Be mindful that what you think would be fun as a 25-year old man may not be fun to your target audience of 45-year old women – or vice versa. Make it fun for your customers, not you.

Samuel J. Smith November 2, 2017

Interactive trade show game for MEA with happy team and great exhibit signage

benefits of trade show games

MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals.

“We had success in 2015 and 2016 using SocialPoint’s Challenge Bar Trivia game,” said Lindsay Robertson, MEA Marketing and Communications Director. “The Trivia game worked well to attract and retain attendees, when our goal was to present everything we offer. But, in 2017, we made a strategic shift at trade shows, so we needed a different approach.”

Samuel J. Smith October 4, 2017

Gamification Content Marketing and Experiential Marketing Combined For Trade Shows and Events

trade show marketing

How To Combine Gamification with Content and Experiential Marketing

Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play!

If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our interactive games.

Let’s look at how our digital games are at the convergence of all 3 trends:

1. Gamification

According to Wikipedia, “Gamification is the application of game-design elements and game principles in non-game contexts …. to improve user engagement …”

Samuel J. Smith September 29, 2017

benefits of trade show games

Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth. You want your booth hopping with the action and engagement that comes with an interactive experience. That’s why you’re on the hunt for interactive booth ideas that help you get people talking.

But while there are lots of ways to make your booth more interactive, unfortunately they won’t all help your company advance its trade show and marketing goals.

Here are 5 criteria for choosing a trade-show-marketing-driven interactive booth idea – and how our digital trade show games meet them all:

Samuel J. Smith September 6, 2017

prize wheel

How to Promote Your Virtual Prize Wheel For Even More Booth Traffic

When you include a SocialPoint Virtual Prize Wheel in your trade show booth, you’re going to get more booth traffic. People will be attracted to the cool-looking, moving digital screens, and the chance to win prizes.

But hey, if you’re like most exhibitors, you want even more traffic! To get it, follow some or all of the following 7 steps, to more aggressively promote your prize wheel game:

1. Signage

Use bold, large text in your exhibit graphics above where the game is played (either on a flat screen monitor or on one or more iPads) to let passing attendees there’s prizes to be won! “Spin To Win” or “Play To Win” or “Win A Free ______,” if you are giving away a significant main prize. Consider using color in the graphics that makes these words stand out from the rest of your booth.

Samuel J. Smith August 3, 2017

prize wheel

Train Your Booth Staffers To Get More High Quality Leads Using The Virtual Prize Wheel

It’s simple: When you as an exhibitor use our Virtual Prize Wheel in your booth, you will get more booth traffic. The intent of this article is to help you prepare your booth staffers to better interact with those visitors, so you get more qualified leads and better overall trade show results.

Your booth staffers can qualify attendees drawn to your booth before, during, and after they play the Virtual Prize Wheel:

Qualify attendees before they play the game

If you have a line of people waiting to play the game (yes, it happens!), then your booth staffers can strike up a conversation with people in line, asking them qualifying questions before they even get a chance to spin the prize wheel. Booth staffers can ask qualifying questions such as “What are you looking for at the show?”

Samuel J. Smith July 13, 2017

CEIR 2017 Report on Attendee Engagement Part 1

benefits of trade show games

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR). (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Samuel J. Smith July 6, 2017

prize wheel

8 Tips For Choosing Prizes For Your Trade Show Prize Wheel Game

One of the biggest decisions for our clients who use our Virtual Prize Wheel game in their trade show booths is: What kinds of prizes should they give away? After seeing some clients struggle with this choice, I want to share with you some advice, so you can have a smoother experience and get more people into your booth.

Samuel J. Smith June 5, 2017

Blog

Fun Games to Play To Attract Customers

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

1. Gamification

1. Signage