5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development
Samuel J. Smith
April 27, 2017
While we are proud of how strong the technology is behind our interactive trade show games, we fully understand that it isn’t the tech alone that makes them so successful. What makes our games and contests really gather a crowd, and keep people engaged, is how well our games play on peoples’ very human emotions.
I’ve witnessed how people, individually or in groups, react when they play our games and contests. I’ve seen players in the thrall of these 6 emotions again and again:
Attendees get jazzed when they play our games. It reminds me of a Las Vegas craps table when the dice are hot. Groups of friends shout, dance around, and cheer as they really get into the games and contests. This is especially true when they are playing our Virtual Prize Wheel, and they win a big prize.
How does a digital trade show game leaderboard drive more repeat traffic to a trade show booth?
It’s all about people — proud, competitive people – who like to win, be seen as winners, and stay on top.
This is what a digital trade show game leaderboard looks like:
Thousands of people have stopped in a trade show booth to play our digital games such as the Virtual Prize Wheel or the Challenge Bar Trivia Game, drawn in by the visuals and the crowds of excited players. Those games are very popular, and do a great job of bringing in people to the booth the first time.
Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation. They just want to avoid getting pounced upon by an overzealous booth staffer.
It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.
Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.
And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.
Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:
