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Value of Configurable Interactive Trade Show Games and Contests
benefits of trade show games

5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends. After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

Samuel J. Smith April 27, 2017
digital trade show games are fun and exciting
interactive trivia games

How Human Emotions Make Interactive Trade Show Games Work

While we are proud of how strong the technology is behind our interactive trade show games, we fully understand that it isn’t the tech alone that makes them so successful.  What makes our games and contests really gather a crowd, and keep people engaged, is how well our games play on peoples’ very human emotions.

I’ve witnessed how people, individually or in groups, react when they play our games and contests.  I’ve seen players in the thrall of these 6 emotions again and again:

1. Excitement

Attendees get jazzed when they play our games.  It reminds me of a Las Vegas craps table when the dice are hot.  Groups of friends shout, dance around, and cheer as they really get into the games and contests.  This is especially true when they are playing our Virtual Prize Wheel, and they win a big prize.

Samuel J. Smith March 7, 2017
Happy trade show trivia game player
interactive trivia games

How To Write Successful Questions For Your Trade Show’s Trivia Game

Our Challenge Bar Trivia Game is perhaps our most popular game. Trade show attendees love to play trivia to test their knowledge, compete with friends, and win prizes. And we’ve made it easy for trade show exhibitors and event marketers to host this crowd-gathering activity in their booth, with our easy-to-customize software.

But while our technology is easy, the visuals bold, and the crowds eager, it takes some strategy in formulating the questions to get the best results.

Here are some guidelines when you are organizing and writing Challenge Bar Trivia Game questions:

Samuel J. Smith February 22, 2017
trade show booth visitor points to her name on a trade show trivia game digital leaderboard
interactive trivia games

How Trade Show Game Leaderboards Drive Repeat Booth Visits

How does a digital trade show game leaderboard drive more repeat traffic to a trade show booth?

It’s all about people — proud, competitive people – who like to win, be seen as winners, and stay on top.

This is what a digital trade show game leaderboard looks like:

digital leaderboard for trade shows and events

Thousands of people have stopped in a trade show booth to play our digital games such as the Virtual Prize Wheel or the Challenge Bar Trivia Game, drawn in by the visuals and the crowds of excited players.  Those games are very popular, and do a great job of bringing in people to the booth the first time.

Samuel J. Smith January 12, 2017
digital ice breaker for trade shows
trade show marketing

Using Digital Trade Show Games As An Icebreaker With Attendees

Ever seen a trade show attendee give your booth staffers the cold shoulder?  Maybe you just need something to break the ice.

Many trade show attendees shiver at the thought of walking boldly into a booth and striking up a conversation.  They just want to avoid getting pounced upon by an overzealous booth staffer.

It’s a real problem for trade show exhibitors, that attendees (who are at the trade show to find solutions to their business problems!) avoid booth staffers. Without a start to the conversation, there is no lead taken by a booth staffer.

Samuel J. Smith December 28, 2016
trade show trivia game brings in more booth traffic
benefits of trade show games

How to Drive Trade Show Booth Traffic with Interactive Technology

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

Samuel J. Smith December 1, 2016
SocialPoint Virtual Prize Wheel IBM Conference
prize wheel

Spin To Win Virtual Prize Wheel That Captures Leads

Everybody – and I mean everybody – loves to spin the prize wheel.

Our virtual prize wheel is no exception.

Recently a gala used our prize wheel to manage prize giveaways (and inventory) during an event. Everyone loved pushing the spin the wheel button. The gala sold out of 100’s of prizes in 30 minutes.

What is the virtual prize wheel?

The Virtual Prize Wheel is a digital, self-service game that pulls trade show attendees into an exhibitor’s booth to play because it is great looking, fun, and offers the chance to win free prizes. Which drives higher lead counts for exhibitors!

Samuel J. Smith May 31, 2016