Research suggests that only 18% of trade show leads are followed up after a show. Further, hot leads and warm leads turn cold the longer you take to follow up with those leads.
If you are B2B exhibitor – then you are probably doing the following:
Investing a sizable portion of
Note:Â This is the latest post in our series of audience engagement posts.
One of the challenges of corporate events is to break out of the cycle of sameness. A series of speeches, presentations, panel discussions and an uninspired trade show can have a hypnotic effect on attendees.
So why not
Let me tell you a story about how our Digital Fishbowl saved us from losing potentially lost trade show leads during the busiest times in our own trade show booth. And why you should, therefore, consider adding one or more Digital Fishbowls to your own booths at your busiest shows,
Analytics to the rescue!
Now there’s no more guessing how well your trade show or meeting performed. With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.
With our analytics you’ll be able to:
Track
When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.
And while many clients already know
SocialPoint exhibited for the second time at EXHIBITORLIVE and came away a big winner!  Our new product, the Digital Fishbowl, won a 2018 EXHIBITORLIVE Buyers Choice Award!
Judges loved how it fixes lead management & measurement problems at regional trade shows by capturing lead data to the cloud and ties into our
Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?
It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks. It’s easy to get behind. That, and you feared
We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.
What we’ve heard from our clients is that by adding our games, they get many, many more people into their island
Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
Attract
Capture
Convince
Follow-Up
Report
Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our
When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.
That’s why adding an