Successful Interactive Trade Show Games In A 10 x 10 Foot Booth
When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.
That’s why adding an interactive trade show game to even your smallest booths makes a lot of sense.
Even in a 10 x 10 booth space, your game needs to reflect your brand, engage your target market, and advance your marketing goals. However, there are specific issues to including an interactive trade show game to your 10 x 10 booth. Here are those issues, and how to ensure your interactive game is a success:
1. Your budget is smaller
Many of our clients don’t bat an eye at our trade show game prices when they intend to use them in an island exhibit, because they compare our prices to other activities or custom-programmed interactives and see what a bargain we are. Yet, because you won’t get as many leads from a show with a 10-foot space, and because you likely do so many more shows in 10-foot spaces, there’s a reluctance to invest in a digital game. If this is the case, ask your potential vendor if they have a pricing structure that rewards you with lower prices when you reuse the game.
Consider that the game is still only a small portion of your overall costs for that event, but can double your results. Most of all, consider ROI – what is the value of each extra trade show lead you get? An interactive game may be a fantastic additional investment if your average sale from a trade show lead is high enough.
2. Your tight display design
Your 10 x 10 booth space is likely already cramped. So how do you add a game into the design? Our most successful clients design their exhibit layout and graphics to include both the game’s technology and messaging right from the start. That means they integrate any flat screen monitors into the backwall or on a kiosk, table, or stand. Plus, they include bar-height counters for game iPads, and they include graphics messaging such as “Play To Win” or other messages about the game in their exhibit graphics.
And while your space is small, there is another dimension to consider: Some of our clients also divide the front and back of their booth space, and have the game played on a kiosk or table on the aisle.
3. Your likely booth staffers
In your island exhibits you most likely have a diverse team of booth staffers, drawn from multiple areas of your company, such as sales, marketing, management, engineering, and customer service. Yet in your 10-foot booth shows, while you may have similar kinds of staffers, more likely you will rely on your field sales reps to booth staff. These staffers are likely less willing to set up a more sophisticated game like our Challenge Bar Trivia. To ensure success when dependent on field sales reps, easier game implementations like our Digital Fishbowl work best. These simple games also ensure you get lead data recorded from booth interactions, when the leads might not make it home to your otherwise.
Interactive trade show games can be a huge part of your 10 x 10 foot booth success, because they attract more traffic, boost engagement, and done right, facilitate better and faster lead follow up. They are a worthy part of your budget, provided you properly integrate them into your display design and choose them well to match the strengths of your booth staff team.
If you’d like to see more about how you can drive more booth traffic and get more qualified leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.