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custom digital spinning wheel - 11 ways to customize your game
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Custom Digital Spinning Wheel: 11 Ways To Customize Your Game

What exactly do you get when you buy a custom digital spinning wheel for your trade show booth or corporate events?

The digital spinning wheel part is easy to explain: you get a fun, crowd-gathering game that plays on iPads or a flatscreen TV, that you can use for awarding prizes or choosing names.

But the custom part – what exactly does that include?

With the SocialPoint Virtual Prize Wheel, you can customize how the digital wheel looks, how it awards prizes, and how it gathers data. Your 11 custom choices include:

Samuel J. Smith June 30, 2019
interactive trade show games convincing your boss to try them
benefits of trade show games

Convincing Your Boss To Try Interactive Trade Show Games

The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.

The bad news: Your boss doesn’t share your enthusiasm.  At least, not yet.

As you would expect, we want to help you be persuasive about this.  Therefore, here are 5 points you can share with your boss, written from your perspective:

1. We Need An Activity To Maximize Trade Show ROI

We won’t get enough booth traffic without an activity. Just standing in the booth doing nothing will not bring in the visitors. Attendees have become too reluctant and time-starved to walk into every booth. We need a compelling activity to grab their valuable attention and pull them in. A popular activity will multiply our overall results far greater than their additional marginal cost.

Samuel J. Smith June 12, 2019
Best trade show games - a checklist for success
benefits of trade show games

Best Trade Show Games – A 10-Point Checklist For Success

You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?

The best trade show games succeed for many reasons, which are given below in a 10-point checklist. Use it to compare ideas you’re considering.

But at the highest level, the best trade show games do two things: They appeal to attendees AND provide marketing benefits to exhibitors. Let’s look at both areas of value.

Samuel J. Smith May 25, 2019
Choosing Best Interactive Game When You Exhibit At Different Vertical Market Trade Shows
trade show marketing

Choosing The Best Interactive Game When You Exhibit At Different Vertical Market Trade Shows

Savvy exhibitors know that exhibiting at vertical market shows can be the best strategy for improving trade show results.

These smart exhibitors understand which industries their most valuable customers come from – and then exhibit at shows were those valuable customers attend.

For example, if you sell a software product for professional services firms, you may exhibit at a big software trade show.  But once you know that ad agencies and engineering firms buy three times more than your average client, you can instead exhibit at shows where ad agency employees or engineers attend.

Samuel J. Smith May 17, 2019
comparing SocialPoint interactive trade show games to other trade show promotional activities
benefits of trade show games

Comparing Interactive Games To Other Trade Show Promotional Activities

While your ultimate goal in hosting a trade show promotional activity is to drive more booth traffic, that’s not the only thing exhibitors consider when making a buying decision.

While you can choose from a myriad of ways to pull people into your exhibit, only interactive games also meet several key purchasing criteria of many exhibitors. It might be like comparing apples to oranges. Let’s see how.

Download Our Trade Show Activity Comparison Tool

key purchasing criteria for trade show promotional activities

What Factors Matter To Exhibitors When Choosing Trade Show Promotional Activities?

Exhibitors consider many criteria when evaluating potential trade show promotional activities. These are several common features and benefits exhibitors value highly:

Samuel J. Smith May 14, 2019
Trade show interactive ideas
trade show activities

What Is A Trade Show Interactive?

Adding a trade show interactive has become one of exhibitors’ favorite tools to getting today’s more reluctant show attendees to cross from the aisle and into and their booth space.

Why are trade show interactives more necessary than ever? Let me count the ways:

  1. Attendees today have more control of the buying process, because they can easily get product info from the web. So, exhibitors must offer a more compelling experience attendees can’t get online to get them into their booth.
  2. Attendees love technology, and spend much of their personal time playing with their phones and tablet computers consuming digital content. So, tech-driven interactives meet their expectations – especially with Millennials, which are now the largest generation in the workforce.
  3. Attendees are overwhelmed with too much work and not enough time. So, when they return to work after the show, they all too quickly forget much of what they learned, except for the most compelling experiences.
  4. Time-starved attendees need a more personalized experience that gives them just the information they need, in a faster and more memorable fashion.
  5. The high potential sales value from trade show visitors justifies investing more to create greater impact and results from each face-to-face interaction.

 

For all these reasons, trade show interactives are more popular than ever.

Trade Show Interactive Definition

What actually is a trade show interactive? It can have many elements about experience, senses, journey, and more. Here is our definition:

A trade show interactive takes attendees beyond just looking at displays or conversing with booth staffers. With a trade show interactive, attendees interact in a staged, planned, personalized, multi-sensory way with objects, technology, games, and people to more memorably experience the exhibitor’s marketing message or story. A trade show interactive can be as small as a trade show game on an iPad or as large as an entire island booth.

Samuel J. Smith May 3, 2019
22 Virtual Prize Wheel Game Examples
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22 Virtual Prize Wheel Game Examples

SocialPoint recently introduced 3-dimensional layered graphics to our popular Virtual Prize Wheel game.

We thought this would be a great time to share that product enhancement, plus share many other recent Virtual Prize Wheel examples. Our goal is to inspire you as you consider how to graphically portray your brand with our interactive games.

Our Virtual Prize Wheel is fully customizable to your brand.  There are three main areas for customization:

  • The prize wheel slices, which can have up to 5 colors and your choice of fonts
  • The center circle where clients often put their logo
  • The background image

Virtual Prize Wheel - configurable options

Most of the examples we will show you here focuses on the background image, as that is where you have the most opportunity for creativity and design. First, let’s start with the new 3-D looks:

Samuel J. Smith April 5, 2019
trade show game show interactive
trade show marketing

Keep Attendees In Your Booth Longer With Interactive Trade Show Games

Interactive trade show games do a great job of driving more traffic to your booth.  But they can also keep that larger crowd of attendees in your booth longer, too.

Here’s how two of our interactive trade show games increase attendee dwell time:

Challenge Bar Trivia: Play It Again, Sam

fun trade show trivia game to attract customers

When your booth visitors play the “three strikes and you’re out” version of our Challenge Bar Trivia game, it can take up to 10 or more minutes as they answer up to 25 questions.  That fun experience keeps them in your booth for an extended period.  And as they answer questions, they learn about your products and services, plus get to know your booth staffers who helpfully give them hints on quiz questions.  They also can stay a longer time when they play the Game Show version of our trivia game.

Samuel J. Smith March 15, 2019
6 Ways Our Digital Fishbowl Trade Show Game Is Better Than A Glass Fishbowl
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6 Ways A Digital Fishbowl Is Better Than A Glass Fishbowl

A glass fishbowl is an icon of old-school trade show exhibiting. But it’s time to retire it — for something better.

Most likely you’ve seen an exhibitor put a glass fishbowl on their booth counter for visitors to toss in their business cards in the hope of winning a prize. Exhibitors draw a card for the winner, and keep all the cards as potential leads.

But, like rotary phones and carbon copies, using glass fishbowls to gather trade show leads leaves you at a severe disadvantage compared to what’s possible with today’s technology.

Samuel J. Smith March 3, 2019
Four kinds of digital screens in SocialPoint trade show games and activities
interactive trivia games

The 4 Kinds Of Digital Screens You Get With Our Interactive Trade Show Games

What do you get when you choose a SocialPoint interactive trade show game?  More than fits on a single screen!

There are actually 4 kinds of digital screens that come with each of our trade show games.  The 4 kinds of screens not only come in different sizes, but also help you achieve different key trade show goals: Attract attendees, engage and capture leads, and measure your results.

1st Interactive trade show game screen: Big monitors that attract attendees

The big flat screen TV monitors main goal is to attract attendees into your booth. They present intriguing, game-generated content that tells passing attendees that something cool is happening here, and they should check it out. Our games output digital content that display on a large screen of your choice.

Samuel J. Smith January 18, 2019