Benefits of Trade Show Games for Exhibitors and Event Marketers

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers. And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:

How sophisticated are you attendees and booth staffers?
What size is your trade show booth?

The overlap of these two questions produce 4 possible (and common!) scenarios:

Low sophistication attendees/booth staff, smaller/inline booth
High sophistication attendees/booth staff, smaller/inline booth
Low sophistication attendees/booth staff, larger/island booth
High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below. I’ll first share a summary table, and then give the explanation for each scenario.

Samuel J. Smith March 15, 2018

you still have time to get an interactive trade show game

benefits of trade show games

Do I Have Enough Time To Customize An Interactive Trade Show Game?

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks. It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game! That’s because we built a suite of interactive games on an easily customizable software platform.

Samuel J. Smith February 13, 2018

benefits of trade show games

How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

Attract
Capture
Convince
Follow-Up
Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

Samuel J. Smith January 13, 2018

Interactive trade show game for MEA with happy team and great exhibit signage

benefits of trade show games

MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals.

“We had success in 2015 and 2016 using SocialPoint’s Challenge Bar Trivia game,” said Lindsay Robertson, MEA Marketing and Communications Director. “The Trivia game worked well to attract and retain attendees, when our goal was to present everything we offer. But, in 2017, we made a strategic shift at trade shows, so we needed a different approach.”

Samuel J. Smith October 4, 2017

benefits of trade show games

Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth. You want your booth hopping with the action and engagement that comes with an interactive experience. That’s why you’re on the hunt for interactive booth ideas that help you get people talking.

But while there are lots of ways to make your booth more interactive, unfortunately they won’t all help your company advance its trade show and marketing goals.

Here are 5 criteria for choosing a trade-show-marketing-driven interactive booth idea – and how our digital trade show games meet them all:

Samuel J. Smith September 6, 2017

CEIR 2017 Report on Attendee Engagement Part 1

benefits of trade show games

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR). (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Samuel J. Smith July 6, 2017

5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends. After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

Samuel J. Smith April 27, 2017

Capture trade show lead data with interactive trade show games

benefits of trade show games

Commonly Lost Trade Show Lead Data You Can Capture With Interactive Games

Trade show games are not all just, well, fun and games. They also help solve serious business problems, such as capturing data about your trade show leads that was getting lost before.

Here are 6 familiar challenges with getting all the data from trade show leads that we repeatedly hear about from our clients. After that, we’ll talk about how interactive trade show games can help you capture that data.

Challenges With Trade Show Leads Today

1. Stacks of business cards slow down lead follow up

I don’t know anyone that wants to go back to office after the show and enter stacks of business cards, right? Yuck! Nobody wants to do that task. And if you are that someone, you’re a saint. Because it’s a slow, boring job. You want to follow up with hot trade show leads as fast as possible, but stacks of business card slow you down from starting your sales and marketing follow up process. That allows your digitally-savvy competitors to reach your common prospects first.

Samuel J. Smith March 24, 2017

How to Drive Trade Show Booth Traffic with Interactive Technology

Booth traffic. Over and over, clients tell us they want to drive booth traffic. They are constantly looking for interactive technology ideas that will help them get more people into their trade show booth.

And we’ve heard it for a long time. We’ve been working with interactive, digital, and social-media driven attendee engagement in events for more than 10 years. Some of our over 1,000 activations have worked very well. Some have not. So let’s give you the best of those 10 years.

Here are 5 lessons we’ve learned about attendee engagement that should help you as you plan your next trade show booth experience:

Samuel J. Smith December 1, 2016

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After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:

The overlap of these two questions produce 4 possible (and common!) scenarios:

1. Attract trade show leads

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

Challenges With Trade Show Leads Today