interactive trivia games
Samuel J. Smith
July 26, 2019
Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:
Aurora Diagnostics first used SocialPoint’s Challenge Bar Trivia Game at AAD 2018, with excellent results: “Wow! Quite the turnout!” affirmed Rosenberg. “About 30% of our booth visitors played the game.”
“I was happy to get 332 additional leads at the show. The game was actually an easier way to collect leads than asking everyone to scan badges, which some people are put off by.”
There is surprising versatility in achieving different business goals with our Challenge Bar Trivia game. It all comes down into what your goals are, and writing your trivia questions to meet your specific goal.
For all our clients, our trivia game brings in more booth traffic and engages visitors. That’s reason enough for most clients to value it.
However, some of our clients have also realized 3 other major strategic business goals. They purposely sought those results by how they choose to write and set up their trivia questions:
When Merck Animal Health Conference & Event Manager Amy Gregory called her boss just after the start of the 2018 Veterinary Meeting and Expo, and said, “We have a problem,” it made her 3D Exhibits Account Executive George Furman surprised -- and at least a little nervous.
If you are reading this blog post, you are probably considering an interactive trivia game for an upcoming trade show (or a series of trade shows). This post will outline 5 different trivia games we offer and help you select the best one for your booth. Each version is made to better help you achieve your trade show goals of booth traffic, awareness, and engagement.
All of our interactive trivia games include game play on iPads and Leaderboards. In addition, you should assume that the branding and game theme will be based on your branding. All games tie into our data and analytics backend to measure player performance, content understanding and measuring learning objectives.
