audience engagement
Samuel J. Smith
June 5, 2019
Adding a trade show interactive has become one of exhibitors’ favorite tools to getting today’s more reluctant show attendees to cross from the aisle and into and their booth space.
Why are trade show interactives more necessary than ever? Let me count the ways:
For all these reasons, trade show interactives are more popular than ever.
What actually is a trade show interactive? It can have many elements about experience, senses, journey, and more. Here is our definition:
A trade show interactive takes attendees beyond just looking at displays or conversing with booth staffers. With a trade show interactive, attendees interact in a staged, planned, personalized, multi-sensory way with objects, technology, games, and people to more memorably experience the exhibitor’s marketing message or story. A trade show interactive can be as small as a trade show game on an iPad or as large as an entire island booth.
What do you get when you choose a SocialPoint interactive trade show game? More than fits on a single screen!
There are actually 4 kinds of digital screens that come with each of our trade show games. The 4 kinds of screens not only come in different sizes, but also help you achieve different key trade show goals: Attract attendees, engage and capture leads, and measure your results.
The big flat screen TV monitors main goal is to attract attendees into your booth. They present intriguing, game-generated content that tells passing attendees that something cool is happening here, and they should check it out. Our games output digital content that display on a large screen of your choice.
Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.
Is your company a major exhibitor? You certainly are if you:
We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:
According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:
Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.
While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.
Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!
Let’s see how our games help salespeople in both these roles:
The top reason exhibitors choose our digital trade show games is to drive more booth traffic. The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees. Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.
If you are reading this blog post, you are probably considering an interactive trivia game for an upcoming trade show (or a series of trade shows). This post will outline 5 different trivia games we offer and help you select the best one for your booth. Each version is made to better help you achieve your trade show goals of booth traffic, awareness, and engagement.
All of our interactive trivia games include game play on iPads and Leaderboards. In addition, you should assume that the branding and game theme will be based on your branding. All games tie into our data and analytics backend to measure player performance, content understanding and measuring learning objectives.