This blog post originally appeared on the CEIR blog.
As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right?
Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.
If you’re exhibiting for
We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths.
What we’ve heard from our clients is that by adding our games, they get many, many more people into their island
When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces.
That’s why adding an
Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. After hundreds of client game implementations, we know trade show games attract a crowd and get attendees engaged with your booth staffers.
But, if using games in your booth is a new idea
Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play!
If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our
Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals
When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge