Benefits of Trade Show Games for Exhibitors and Event Marketers

interactive trade show games convincing your boss to try them

benefits of trade show games

Convincing Your Boss To Try Interactive Trade Show Games

The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.

The bad news: Your boss doesn’t share your enthusiasm. At least, not yet.

As you would expect, we want to help you be persuasive about this. Therefore, here are 5 points you can share with your boss, written from your perspective:

1. We Need An Activity To Maximize Trade Show ROI

We won’t get enough booth traffic without an activity. Just standing in the booth doing nothing will not bring in the visitors. Attendees have become too reluctant and time-starved to walk into every booth. We need a compelling activity to grab their valuable attention and pull them in. A popular activity will multiply our overall results far greater than their additional marginal cost.

Samuel J. Smith June 12, 2019

Best trade show games - a checklist for success

benefits of trade show games

Best Trade Show Games – A 10-Point Checklist For Success

You or someone on your team has proposed that you host a game in your trade show booth. That’s great, because games can make your booth come alive. But what really makes a trade show game successful?

The best trade show games succeed for many reasons, which are given below in a 10-point checklist. Use it to compare ideas you’re considering.

But at the highest level, the best trade show games do two things: They appeal to attendees AND provide marketing benefits to exhibitors. Let’s look at both areas of value.

Samuel J. Smith May 25, 2019

Tech trade show exhibitor interactive trade show game - iBoss at Black Hat 2018

benefits of trade show games

Why Technology Exhibitors Use Interactive Trade Show Games

Technology companies love exhibiting at trade shows:

If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show!
Tech companies exhibit because tech buyers still want to see tech products and potential vendors face-to-face.
According to the Center for Exhibition Industry Research (CEIR), Communications and Information Technology is the second-largest sector of shows, with over 1,000 to choose from!
Not to mention how many high-tech companies also exhibit at shows in other sectors, as new entrants and disrupters in traditional industries.

We are a good fit with tech exhibitors, whether it’s for a single large show, or as part of their annual show schedule. While every exhibitor has their own objectives, they often tell us this is their motivation for choosing us:

1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand

Tech exhibitors know they need to host an activity to stand out from their neighboring exhibitors. But, that activity can’t be a glass fishbowl to catch leads, or an old school prize wheel, or any other activity that works without the power on. They need something tech-driven, to fit with their tech-centric products. They understand their image will be tarnished if their booth attraction doesn’t match visitor expectations.

Samuel J. Smith February 1, 2019

Bio-Rad at BPI Europe 2018 interactive healthcare trivia trade show game

benefits of trade show games

How Healthcare Exhibitors Use Interactive Trade Show Games

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries. But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees. Those attendees can then become leads and sales, or stronger relationships with influencers:

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

Samuel J. Smith December 28, 2018

benefits of trade show games

11 Things You Give Up With Lower Cost Trade Show Games

As a trade show manager, it’s understandable that you would want to get the best deal on the interactive trade show game you choose for your booth. As you shop around, you may find some games that cost less than ours, and at first blush, appear to be similar enough.

However, if you choose a lower-cost interactive trade show game, you are very likely giving up more than you are getting. Here are 11 things you get with SocialPoint trade show games that you give up with lower-cost alternatives:

Samuel J. Smith November 23, 2018

Many trade show booth activities require capable booth staffers

benefits of trade show games

Major Exhibitors: 7 Benefits You Get From SocialPoint Interactive Tradeshow Games

Is your company a major exhibitor? You certainly are if you:

Exhibit at multiple shows in island booth spaces, with your biggest booth 600 square feet or larger
Exhibit at 50 or more shows a year in booths of all sizes, likely some internationally
Your management considers trade shows and events the economic engine driving your company’s brand and sales, and invests accordingly
You value internal trade show experts and leading vendor partners so that your company does trade shows very well

We are grateful to work with a number of major exhibitors who have expanded their use of our interactive tradeshow games over the years. They tell us they value our company and offerings because they benefit them in these 7 ways:

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

According to the 2018 CEIR Marketing Spend Decision Report, exhibitors’ top 3 reasons for exhibiting are to generate leads, build awareness, and meet with existing customers:

Our interactive tradeshow games drive more booth traffic that increase all three of these top metrics. Our games are visually customizable to your brand, and represent your brand well. We help major exhibitors succeed at what matters to them most.

Samuel J. Smith October 26, 2018

Digital trade show games help B2B salespeople

benefits of trade show games

8 Reasons B2B Salespeople Love Our Digital Trade Show Games

While exhibitors choose our digital trade show games for their marketing impact, the group of employees they really affect the most is your B2B salespeople.

Your salespeople play two major roles on both sides of trade shows. First, salespeople are often the biggest part of your booth staffing team. And second, exhibitors’ main exhibiting goal is to generate leads – which are handed off to their sales team!

Let’s see how our games help salespeople in both these roles:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

The top reason exhibitors choose our digital trade show games is to drive more booth traffic. The increased traffic helps salespeople staffing your booth, because they don’t have to work so hard to pull in attendees. Remember, even though your salespeople may be excellent on the phone or in meetings may not be good at getting people out of the aisle and into the booth. Your salespeople will be so grateful to avoid having to hook all the attendees in.

Samuel J. Smith October 19, 2018

5 Ways Show Owners Deliver Value to Sponsoring Exhibitors with a Trade Show Game

It’s no surprise: Many larger B2B companies have also become small trade show owners. These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.

We have recently helped private shows, such as Cisco Live and private events hosted by Allianz, Thermo-Fischer Scientific, and Thomson-Reuters, by setting up trivia games for attendees to play on the show floor. These trade show games provide show owners 5 ways to deliver value to their sponsoring exhibitors:

Samuel J. Smith July 20, 2018

17 Reasons Why You Need A Trade Show Game

benefits of trade show games

20 Reasons Why You Need A Tradeshow Game

It seems like such a little thing, adding a tradeshow game to your booth. Just an idea you are considering to make your trade shows a little better.

Yet, adding a tradeshow game to your booth can make a surprisingly huge positive impact to your company’s booth traffic, booth staffers’ success, company brand image, lead counts, lead data gathered, sales generated, R.O.I. — and much more.

So if you’ve ever asked yourself, “Why do I need a tradeshow game?”, here are 20 reasons a tradeshow game will make your trade show program vastly better:

Samuel J. Smith June 29, 2018

Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed. With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

Track your progress in real time with our dashboard reports
Identify opportunities for improvement and celebrate your success
Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

Samuel J. Smith March 23, 2018

Blog

1. We Need An Activity To Maximize Trade Show ROI

1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand

1. Help achieve their key sales and marketing goals with our interactive tradeshow games:

B2B Salespeople love our digital trade show games as booth staffers because:

1. Get more booth traffic

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard