Blog

training booth staffers for your trade show trivia game
interactive trivia games

Training Booth Staffers For Your Trade Show Trivia Games

Trade show trivia games pull more visitors into your booth, encourage them to stay longer, and teach them about your company and products.

But you can get even better results when you train booth staffers to fully leverage your trivia game in their visitor interactions.

Your training depends on what kind of trivia game you offer in your booth.  We have 5 different versions of trivia, so I will walk you through how to adapt your training for each style of our trivia games. If you use another kind of trivia game, you can use these ideas as inspiration.

Read More »
Samuel J. Smith July 26, 2019
what is experiential marketing - the definition of experiential marketing
trade show activities

What is Experiential Marketing? 15 Definitions For B2C and B2B Marketers

If you want to know what experiential marketing is, you’ve come to the right place.  We’ve gathered 15 experts’ definitions to help you to better grasp this growing marketing strategy.

And why does it matter what is experiential marketing?  Because it works.  Experiential marketing has actually been a growing strategy for years. It keeps growing because it gets companies better engaged with consumers increasingly hidden by adblockers, ad-free streaming services, and their own consumer cynicism.

Read More »
Samuel J. Smith July 22, 2019
interactive trade show games convincing your boss to try them
benefits of trade show games

Convincing Your Boss To Try Interactive Trade Show Games

The good news: You’ve discovered how interactive trade show games can boost exhibiting results with significantly more booth traffic and leads, and you’re eager to try games in an upcoming event.

The bad news: Your boss doesn’t share your enthusiasm.  At least, not yet.

As you would expect, we want to help you be persuasive about this.  Therefore, here are 5 points you can share with your boss, written from your perspective:

1. We Need An Activity To Maximize Trade Show ROI

We won’t get enough booth traffic without an activity. Just standing in the booth doing nothing will not bring in the visitors. Attendees have become too reluctant and time-starved to walk into every booth. We need a compelling activity to grab their valuable attention and pull them in. A popular activity will multiply our overall results far greater than their additional marginal cost.

Read More »
Samuel J. Smith June 12, 2019
Event Gamification - 4 common mistakes to avoid
event gamification

Event Gamification: 4 Common Mistakes To Avoid

Have you ever created an Event Gamification element for your event that didn’t work? Perhaps you felt like you followed the advice on other blogs or what was intuitive to you — but the game was still a bust.

Perhaps you are here because you are creating your first game and you want to learn from the experiences of others and not make a mistake.

With thousands of games under our belt, we have seen a lot of game patterns that work and several that do not work. Here are 4 common mistakes that we have seen (and heard about from others) regarding Event Gamification.

Read More »
Samuel J. Smith May 30, 2019