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Aurora Diagnostics - Trivia game and entire trade show booth at AAD 2019
trade show marketing

Aurora Diagnostics Boosts Trade Show Lead Counts Two Years In A Row With Interactive Trivia Game

Stacey Rosenberg, Marketing Specialist at Aurora Diagnostics, wanted an interactive trivia game as part of their large booth at the American Academy of Dermatologists (AAD) show for three main reasons:

  • Have a fun, interactive booth with an activity that was quick and easy to play, to get more people into their booth
  • Have an additional way to gather leads beyond the show’s badge scanners (which often lacked attendees’ email addresses)
  • Showcase company services and benefits by including easier company-specific questions mixed in with dermatology-based quiz questions

Aurora Diagnostics first used SocialPoint’s Challenge Bar Trivia Game at AAD 2018, with excellent results: “Wow! Quite the turnout!” affirmed Rosenberg.  “About 30% of our booth visitors played the game.”

“I was happy to get 332 additional leads at the show. The game was actually an easier way to collect leads than asking everyone to scan badges, which some people are put off by.”

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Samuel J. Smith April 19, 2019
Tech trade show exhibitor interactive trade show game - iBoss at Black Hat 2018
benefits of trade show games

Why Technology Exhibitors Use Interactive Trade Show Games

Technology companies love exhibiting at trade shows:

  • If you thought tech companies would only market via the Internet or social media, consider this: The largest show in the country is CES – the Consumer Electronics Show!
  • Tech companies exhibit because tech buyers still want to see tech products and potential vendors face-to-face.
  • According to the Center for Exhibition Industry Research (CEIR), Communications and Information Technology is the second-largest sector of shows, with over 1,000 to choose from!
  • Not to mention how many high-tech companies also exhibit at shows in other sectors, as new entrants and disrupters in traditional industries.

We are a good fit with tech exhibitors, whether it’s for a single large show, or as part of their annual show schedule.  While every exhibitor has their own objectives, they often tell us this is their motivation for choosing us:

1. Tech Exhibitors Require A High-Tech Activity To Match Their Brand

Tech exhibitors know they need to host an activity to stand out from their neighboring exhibitors. But, that activity can’t be a glass fishbowl to catch leads, or an old school prize wheel, or any other activity that works without the power on.  They need something tech-driven, to fit with their tech-centric products.  They understand their image will be tarnished if their booth attraction doesn’t match visitor expectations.

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Samuel J. Smith February 1, 2019
Bio-Rad at BPI Europe 2018 interactive healthcare trivia trade show game
benefits of trade show games

How Healthcare Exhibitors Use Interactive Trade Show Games

Healthcare exhibitors choose to use our interactive trade show games for many of the same reasons as their exhibiting peers in other industries.  But not always.

The most common reason exhibitors use our games is to drive more booth traffic, and in that respect, healthcare exhibitors are similar – our games help fill their booth with attendees.  Those attendees can then become leads and sales, or stronger relationships with influencers:

Edifecs interactive trade show game medical exhibitor

Gather more attendees in your healthcare trade show booth with interactive trade show games

healthcare and medical interactive trade show games get a crowd

While many healthcare exhibitors are concerned about rules limiting the value of gifts and giveaways they can offer, not all healthcare exhibitors limit their gifts. Some healthcare exhibitors are interacting with audiences that fall outside healthcare’s complex, stringent rules, so they can still offer substantial gifts.

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Samuel J. Smith December 28, 2018
CompTIA ChannelCon Hybrid Event Studio
audience engagement

How the CompTIA “ChannelCon” Hybrid Event Keeps Growing 4 Years In A Row

Four years ago, CompTIA contacted Interactive Meeting Technology/SocialPoint to help them deliver their first online event. The goal was to deliver an online, educational event to at least 100 attendees and have them remain online for at least two sessions.

CompTIA had nearly 1,000 registrants and over 300 attendees that first year.  Four years later, their attendee numbers have skyrocketed to well over 4,000.

This is how we did it, through a strong collaboration between us, the vendor, and an engaged and motivated client team.

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Samuel J. Smith October 24, 2017
Interactive trade show game for MEA with happy team and great exhibit signage
benefits of trade show games

MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals.

“We had success in 2015 and 2016 using SocialPoint’s Challenge Bar Trivia game,” said Lindsay Robertson, MEA Marketing and Communications Director. “The Trivia game worked well to attract and retain attendees, when our goal was to present everything we offer.  But, in 2017, we made a strategic shift at trade shows, so we needed a different approach.”

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Samuel J. Smith October 4, 2017